M/s. Master Minds

1. M/s. Master Minds REGD. ADDRESS: #152, 3rd cross, 10th main, MEI colony, 3rd phase, Peenya, Bangalore – 560058. OPERATIONS ADDRESS: #3,1st floor,1st cross, Lalbagh Road, Bangalore – 560058. Ph: 9880016961 / 080-32555115

2. CAPABILITY PROFILE • ABOUT US • We at Master Minds have come into the field of Market Research Operations providing exact and authentic error free data, we are well aware of the needs of our clients in this competitive market and world. • Master Minds with its head office in Bangalore is under the personal direction of Mr.Rajesh. K. J who is associated with Market Research in India since 1990. • We undertake field operations at PAN India. We have well trained, experienced and above all a dedicated team of Data Collectors. This ensures the correctness and accuracy of the data collected.

3. SERVICES OFFERED • We at Master Minds are well equipped to handle a vast range of activities in the field of marketing, industrial and social research. Our main areas of activity can be divided into the following Categories: • Qualitative Research • Focus Group Discussions • Triads • Diads • Depth Interviews • Transcription • Group Moderation • On line Translation • On line Note taking • Home Observations

4. SERVICES OFFERED • Quantitative Research - Usage and Attitude (U&A) Studies- Product placement/Test Marketing Studies - Concept Cued Tests - Opinion Polls- Exit Polls- Election Nights- Advertising Research- Central Location Tests (CLT)- Panels- Tracking Studies- Customer Satisfaction Surveys- Shop Observation Study (Exit Interviews, Shop Observation, Interviews among Retailers and Audits)

5. SERVICES OFFERED • Quantitative Research: • Penetration Studies • Semi corporate • Corporate • Pharma • Industrial • Telephonic survey • Clinics ( 2 wheeler / 4 Wheeler) • Simulated Test Marketing • Mystery shopping • CATI • CAPI • Rural research • Media research • Social research • Forced Exposure Test (FET)

6. METHODOLOGY • Being a specialized fieldwork agency our acceptance is dependent on the quality of fieldwork we do, on our rigid field controls and the strong emphasis we place on training our field people. G E N E R A L B R I E F I N G: No interviewer is to go to the field without undergoing adequate training in the general rules and regulations of market research which includes: * Introduction to Market Research * Importance and Significance of their work * Implications and Results of a wrong fieldwork * Explanation of commonly used terms during fieldwork * Right Hand rule * Socio Economic grid * Kish grid etc.

7. FIELD BRIEFING FOR A PROJECT : • Field Manager/Field Executive will conduct field briefing for a project. • Briefing is done with the entire final field materials ie., Translated Questionnaire, Show Cards, Field Brief Note and other materials like Concept Cards, Photo Cards and Products. The necessary details of a field briefing which will be maintained in the Project File are: • Briefing conducted by Duration of the Briefing Interviewers/Supervisors who attended the briefing Dropouts if any • FIELD TRAINING ACCOMPANIMENT AND PILOT: • Our field training is at two levels. • Mock Level • Accompaniment Level • Pilot interviews are conducted prior to the launch of the study to understand the difficulties or problems in the questionnaire and to know the productivity etc. • All mock call and piloted questionnaires will be maintained in the project file.

8. OPERATIONS • BACKCHECKS • Back checks are conducted on the work done by interviewers. • Back checks are done across the interviewers and across the duration of field work. • Field Head/Field Executive will do back checks of the interviewers work as well as supervisors back checks. • Back check details will be maintained in the project file . • SCRUTINY: • Supervisor will do the scrutiny and he will be provided with a checklist of crosschecks to be done while scrutiny. • Scrutiny will also be done for the contact sheet and right hand rule map • One set of all field materials used for the fieldwork will be available with the person at the time of scrutiny. • Field Manager/Field Executive will do random scrutiny. • Scrutiny details will be maintained in the project file.

9. WHY YOU NEED US : • We are the providers of a data that is par excellence as it is authentic. • We have a team of dedicated data collectors who are quality conscious. • We work round the clock to provide service to our clients for we comprehend that time is money for you and work is worship for us. • In this competitive world with time as a constraint, data collection is a vital tool for Research. We provide you with a data that is precise, fool proof and above all it is thoroughly checked and back checked by well trained, competent supervisors and executives who are workalcholics. • Confidentiality is another prime factor, which is our hallmark. • Working with us will enable you to judge for yourself our integrity and dedication.

10. QUERY/CONTACT: • CONTACT PERSON : Master Minds is headed by MR. RAJESH K J • A Diploma in Computer Science and a Commerce graduate has about 19 years of experience to his credit in reputed companies like MIs. I M R B International for 7 years and MIs. Indica Research for 6 years. The last designation held Field Manager Operations, Karnataka. M/s.Team Research for 6 years – Business Partner.