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Statistical Analysis of Content in Media: Insights from Advertising and Ideological Framing

This document presents a comprehensive analysis of research methodologies in content analysis, focusing on statistical approaches for effective data presentation. It examines various studies related to advertising styles, swearing in films, and ideological framing in media coverage of social issues. Key findings are summarized through tables and figures to illustrate bivariate relationships, with a specific focus on independent and dependent variables. The insights showcase how statistical tools can enhance understanding of trends and narratives in media content and its impact on audiences.

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Statistical Analysis of Content in Media: Insights from Advertising and Ideological Framing

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  1. COM 633: Content AnalysisResult & Reporting Kimberly A. Neuendorf, Ph.D. Cleveland State University Fall 2010

  2. Hypotheses and Research Questions • The difference? Let’s discuss.

  3. Selecting Appropriate Statistics

  4. Presenting Results:Tables and Figures

  5. Frequencies

  6. Co-Occurrences

  7. Time Lines Bivariate, typically. . . with time as the IV

  8. Source: Finkel, S. E., & Geer, J. G. (1998). A spot check: Casting doubt on the demobilizing effect of attack advertising. American Journal of Political Science, 42, 573-595.

  9. Source: McQuarrie, E. F., & Phillips, B. J. (2008). It’s not your father’s magazine ad: Magnitude and direction of recent changes in advertising style. Journal of Advertising, 37(3), 95-106.

  10. Source: McQuarrie, E. F., & Phillips, B. J. (2008). It’s not your father’s magazine ad: Magnitude and direction of recent changes in advertising style. Journal of Advertising, 37(3), 95-106.

  11. Source: Simonton, D. K. (1980). Thematic fame and melodic originality in classical music: A multivariate computer-content analysis. Journal of Personality, 48(2), 206-219.

  12. Bivariate Relationships • A single IV and a single DV shown in one table

  13. Source: Cressman, D. L., Callister, M., Robinson, T., & Near, C. (2009). Swearing in the cinema: An analysis of profanity in US teen-oriented movies, 1980-2006.

  14. IV = ??? DV = ??? Hypothesis = ??? Statistic(s) = ??? Source: Cressman, D. L., Callister, M., Robinson, T., & Near, C. (2009). Swearing in the cinema: An analysis of profanity in US teen-oriented movies, 1980-2006.

  15. Source: Cressman, D. L., Callister, M., Robinson, T., & Near, C. (2009). Swearing in the cinema: An analysis of profanity in US teen-oriented movies, 1980-2006.

  16. IV = ??? DV = ??? Hypothesis = ??? Statistic(s) = ??? Source: Cressman, D. L., Callister, M., Robinson, T., & Near, C. (2009). Swearing in the cinema: An analysis of profanity in US teen-oriented movies, 1980-2006.

  17. Source: Cressman, D. L., Callister, M., Robinson, T., & Near, C. (2009). Swearing in the cinema: An analysis of profanity in US teen-oriented movies, 1980-2006.

  18. IV = ??? DV = ??? Hypothesis = ??? Statistic(s) = ??? Source: Cressman, D. L., Callister, M., Robinson, T., & Near, C. (2009). Swearing in the cinema: An analysis of profanity in US teen-oriented movies, 1980-2006.

  19. Source: Pan, P.-L., Meng, J., & Zhou, S. (2010). Morality or equality? Ideological framing in news coverage of gay marriage legitimization. The Social Science Journal, 47, 630-645.

  20. IV = ??? DV = ??? Hypothesis = ??? Statistic(s) = ??? Source: Pan, P.-L., Meng, J., & Zhou, S. (2010). Morality or equality? Ideological framing in news coverage of gay marriage legitimization. The Social Science Journal, 47, 630-645.

  21. Source: Pan, P.-L., Meng, J., & Zhou, S. (2010). Morality or equality? Ideological framing in news coverage of gay marriage legitimization. The Social Science Journal, 47, 630-645.

  22. IV = ??? DV = ??? Hypothesis = ??? Statistic(s) = ??? Source: Pan, P.-L., Meng, J., & Zhou, S. (2010). Morality or equality? Ideological framing in news coverage of gay marriage legitimization. The Social Science Journal, 47, 630-645.

  23. Source: Pan, P.-L., Meng, J., & Zhou, S. (2010). Morality or equality? Ideological framing in news coverage of gay marriage legitimization. The Social Science Journal, 47, 630-645.

  24. IV = ??? DV = ??? Hypothesis = ??? Statistic(s) = ??? Source: Pan, P.-L., Meng, J., & Zhou, S. (2010). Morality or equality? Ideological framing in news coverage of gay marriage legitimization. The Social Science Journal, 47, 630-645.

  25. Source: Pan, P.-L., Meng, J., & Zhou, S. (2010). Morality or equality? Ideological framing in news coverage of gay marriage legitimization. The Social Science Journal, 47, 630-645.

  26. IV = ??? DVs = ??? Hypotheses = ??? Statistic(s) = ??? Source: Pan, P.-L., Meng, J., & Zhou, S. (2010). Morality or equality? Ideological framing in news coverage of gay marriage legitimization. The Social Science Journal, 47, 630-645.

  27. Source: Taylor, C. R., & Taylor, J. C. (1994). Regulatory issues in outdoor advertising: A content analysis of billboards. Journal of Public Policy & Marketing, 13(1), 97-107.

  28. IV = ??? DV = ??? Hypothesis = ??? Statistic(s) = ??? Source: Taylor, C. R., & Taylor, J. C. (1994). Regulatory issues in outdoor advertising: A content analysis of billboards. Journal of Public Policy & Marketing, 13(1), 97-107.

  29. Bivariate Relationships • Multiple DVs shown in same table

  30. Source: Pan, P.-L., Meng, J., & Zhou, S. (2010). Morality or equality? Ideological framing in news coverage of gay marriage legitimization. The Social Science Journal, 47, 630-645.

  31. IV = ??? DVs = ??? Hypotheses = ??? Statistic(s) = ??? Source: Pan, P.-L., Meng, J., & Zhou, S. (2010). Morality or equality? Ideological framing in news coverage of gay marriage legitimization. The Social Science Journal, 47, 630-645.

  32. Source: Pan, P.-L., Meng, J., & Zhou, S. (2010). Morality or equality? Ideological framing in news coverage of gay marriage legitimization. The Social Science Journal, 47, 630-645.

  33. IV = ??? DVs = ??? Hypotheses = ??? Statistic(s) = ??? Source: Pan, P.-L., Meng, J., & Zhou, S. (2010). Morality or equality? Ideological framing in news coverage of gay marriage legitimization. The Social Science Journal, 47, 630-645.

  34. Source: Pettijohn, R. F. II, & Tesser, A. (1999). Popularity in environmental context: Facial feature assessment of American movie actresses. Media Psychology, 1, 229-247.

  35. IV = ??? DVs = ??? Hypotheses = ??? Statistic(s) = ??? Source: Pettijohn, R. F. II, & Tesser, A. (1999). Popularity in environmental context: Facial feature assessment of American movie actresses. Media Psychology, 1, 229-247.

  36. Bivariate Relationships • Multiple IVs shown in same table

  37. Source: Pan, P.-L., Meng, J., & Zhou, S. (2010). Morality or equality? Ideological framing in news coverage of gay marriage legitimization. The Social Science Journal, 47, 630-645.

  38. IV = ??? DVs = ??? Hypotheses = ??? Statistic(s) = ??? Source: Pan, P.-L., Meng, J., & Zhou, S. (2010). Morality or equality? Ideological framing in news coverage of gay marriage legitimization. The Social Science Journal, 47, 630-645.

  39. Source: Smith, S. S. (2008). From violent words to violent deeds: Assessing risk from FBI threatening communication cases. In J. R. Meloy, L. Sheridan, & J. Hoffmann (Eds.), Stalking, threatening, and attacking public figures: A psychological and behavioral analysis (pp. 435-566). Oxford: Oxford University Press.

  40. IVs = ??? DV = ??? Hypotheses = ??? Statistic(s) = ??? Source: Smith, S. S. (2008). From violent words to violent deeds: Assessing risk from FBI threatening communication cases. In J. R. Meloy, L. Sheridan, & J. Hoffmann (Eds.), Stalking, threatening, and attacking public figures: A psychological and behavioral analysis (pp. 435-566). Oxford: Oxford University Press.

  41. Source: Smith, S. S. (2008). From violent words to violent deeds: Assessing risk from FBI threatening communication cases. In J. R. Meloy, L. Sheridan, & J. Hoffmann (Eds.), Stalking, threatening, and attacking public figures: A psychological and behavioral analysis (pp. 435-566). Oxford: Oxford University Press.

  42. IVs = ??? DV = ??? Hypotheses = ??? Statistic(s) = ??? Source: Smith, S. S. (2008). From violent words to violent deeds: Assessing risk from FBI threatening communication cases. In J. R. Meloy, L. Sheridan, & J. Hoffmann (Eds.), Stalking, threatening, and attacking public figures: A psychological and behavioral analysis (pp. 435-566). Oxford: Oxford University Press.

  43. Multivariate Relationships

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