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Radio and Music Discovery

Radio and Music Discovery. July 2013. Beware Irrational Exuberance About Digital. Today’s average consumer is far less technically savvy than some in the industry and media might hope

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Radio and Music Discovery

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  1. Radio and Music Discovery July 2013

  2. Beware Irrational Exuberance About Digital • Today’s average consumer is far less technically savvy than some in the industry and media might hope • Based on feedback from a 1.2 million plus global panel of music lovers, we think streaming and other new dynamics have huge potential, but it’s still very early. • Two-thirds of music revenue worldwide is still based on physical sales, and…[broadcast] radio is still by far the way the vast majority of people discover new music. • “If you leave not understanding that [broadcast] radio is really important, then you’ve missed something.” • Chris Carey • Universal EMI’s Global Insights • March 2013 SXSW Panel

  3. New Music & New Artist Discovery FM Radio is the first choice for new music and new artist discover – 15 times more than Pandora One choice only – among those interested in new music Source: Jacobs Media’s “Digital Generations” Techsurvey9; Based on 264 stations, 12 radio formats, 78,111 radio listeners gathered online from January 29-February 19, 2013.

  4. New Music & New Artist Discovery Even among very young Gen Z, FM radio is the #1 source of discovering new artists and music – 6 times greater than Pandora One choice only – among those interested in new music Source: Jacobs Media’s “Digital Generations” Techsurvey9; Based on 264 stations, 12 radio formats, 78,111 radio listeners gathered online from January 29-February 19, 2013.

  5. AM/FM Radio is the Top Source ForThose Seeking to Learn About New Music % Who Ever Use Each Source to Learn About and Keep Up-To-Date With New Music Base: Those saying it is “Very Important” or “Somewhat Important” to Learn About and Keep Up-To-Date With New Music Source: Arbitron Inc and Edison Research “Infinite Dial 2013”

  6. More Than Seven in Ten 12-24s Learn About New Music From AM/FM Radio % of 12-24s Who Ever Use Each Source to Learn About and Keep Up-To-Date With New Music Base: Those saying it is “Very Important” or “Somewhat Important” to Learn About and Keep Up-To-Date With New Music Source: Arbitron Inc and Edison Research “Infinite Dial 2013”

  7. Radio Remains King of Music Discovery Source: Nielsen, Music 360º 2012; based on 3,000 online consumer surveys using Nielsen’s proprietary, high-quality ePanel in the United States; Note: Online Music/Radio Streaming Services – other than Pandora 7

  8. Radio Drives Music Sales

  9. “What any content company aspires to is impact, and the best way to create impact is simultaneous mass. And the only way to reach simultaneous mass is by getting something on the radio." Source: Advertising Week 2012 Conference Mark Shimmel Chief Operating Officer Epic Records

  10. There is no question that, among all ages, broadcast radio remains the primary source of music discovery.

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