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1 0. IAT 102 Graphic Design. 0 3. Swiss Style Armin Hofmann Adrian Frutiger: Univers-Font Wolfgang Weingart: Typo-Punk Design Basics. Swiss Design (International Typographic Style) asymmetrical organization grid objective photography clear and factual sans serif typography

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  1. 10 IAT 102 Graphic Design

  2. 03 Swiss Style Armin Hofmann Adrian Frutiger: Univers-Font Wolfgang Weingart: Typo-Punk Design Basics

  3. Swiss Design • (International Typographic Style) • asymmetrical organization • grid • objective photography • clear and factual • sans serif typography • Herbert Matter, Max Bill, Otl Aicher, Emil Ruder, Armin Hofmann, Josef Müller-Brockmann • (Chapter 18, Meggs) Armin Hofmann, 1954

  4. 1928 Tschichold New Typography 50-60ies Ruder White Space 1961 Muller-Brockmann The Grid 1970s Otl Aicher: Corporate Identity

  5. Armin Hoffman

  6. Armin Hoffman

  7. Armin Hoffman “The viewers do not know it – but they can feel it”

  8. Font Design (Swiss Style)

  9. Leading refers to the thin strips of lead that divide the horizontal lines of type. A font size is determined by the entire piece of metal. Therefore, not all 10pt. fonts look exactly the same - they can have differing x-heights.

  10. Univers, Adrian Frutiger, 1957

  11. Helvetica, (Neue Haas Grotesk), Max Miedlinger 1957

  12. http://www.anyonecanswiss.com/

  13. Swiss Design • (International Typographic Style) • asymmetrical organization • grid • objective photography • clear and factual • sans serif typography • Poster “the good shape” • Emil Ruder

  14. Wolfgang Weingart, Punk-Typographer

  15. Design Basics

  16. How do you lead users through information by visual means?

  17. Style-Hints (or elements for good design): Hierarchy Balance Consistency / Repetition Contrast White space Gestalt-principles

  18. hierarchy

  19. What is the most important information? What should you see first? Second? hierarchy

  20. balance

  21. balance - symmetry

  22. balance - asymmetry

  23. balance – symmetry or asymmetry

  24. contrast

  25. visual contrast

  26. Gestalt-principles: Proximity Similarity Good continuation Closure Uniform Connectedness Figure Ground

  27. Proximity http://psychology.about.com/od/sensationandperception/ss/gestaltlaws.htm Information Design, Andres Wanner 2010

  28. Similarity Information Design, Andres Wanner 2010

  29. Good continuation Information Design, Andres Wanner 2010

  30. Closure Information Design, Andres Wanner 2010

  31. Uniform Connectedness http://www.andyrutledge.com/gestalt-principles-3.php Information Design, Andres Wanner 2010

  32. figure/ground

  33. Proximity http://psychology.about.com/od/sensationandperception/ss/gestaltlaws.htm Information Design, Andres Wanner 2010

  34. Good continuation Information Design, Andres Wanner 2010

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