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Baileys Hazelnut campaign 360°

Baileys Hazelnut campaign 360°. Advertising in malls. Facebook page. Digital contest in partnership with Grazia. Baileys Hazelnut. Internet advertising. PR. Off-trade activations, Baileys Day. On-trade program. Events sampling. Welcome App.

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Baileys Hazelnut campaign 360°

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  1. Baileys Hazelnut campaign 360° Advertising in malls Facebook page Digital contest in partnership with Grazia Baileys Hazelnut Internet advertising PR Off-trade activations, Baileys Day On-trade program Events sampling

  2. Welcome App • Countdown App before the official release of the new Baileys flavor. • The App played the role of a teaser, very suitable for the base of our campaign: introduction of a new flavor. • During the countdown, there was a big number of positive comments on the wall by newly recruited fans, who just wanted to share their love for Baileys. • In the App we had the opportunity to use for the first time the newly approved key visual. • The application was not expensive and since it was very simple, just a countdown, there were not any bugs/problems to handle.

  3. Contest App • “My moments. My Girlfriends” contest in two categories: for photos of special moments with girlfriends and for essays describing friendship between girls. • Big reward in each category: Photosession of the winner with her friends in a selected Baileys outlet. • Second reward in each category: perfume • Advertising leads to Contest app. • Photo section: about 200 entries. • Essays section: about 30 essays • Duration 1 month: 24 Oct – 28 Nov

  4. Contest App: visuals

  5. Photo session: winner in Sofia

  6. Photo session: winner in Montana

  7. Graziapartnership • Contest is communicated in Grazia magazine: • 1 page contest announcement & KV • 1/3 page bonus PR: drink recipes with Baileys • 2 pages PR: winners photosesssions & their comments on friendship • Graziaonline wallpaper branding as a bonus Bonus PR: 1/3 page

  8. On-trade program – type 1 • A table tent communicatingBaileys Hazelnut andBaileys Latte with Crème Brule flavor. • Complement: Loacker chocolate served with Baileys. • Bonus for the outlet:Monin Crème Brule for adding flavor of the Latte.

  9. On-trade program – type 2 • A table tent communicatingBaileys Hazelnut andBaileys Latte with Crème Brule flavor. • Complement: Loacker chocolate served with Baileys. • Bonus for the outlet:Monin Crème Brule for adding flavor of the Latte. • Scratch cards given by the personnel – 50% win. • Two kind of gifts: bag holder and ladies' mirror.

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