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Brand Management and Strategic Marketing PowerPoint Presentation
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Brand Management and Strategic Marketing

Brand Management and Strategic Marketing

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Brand Management and Strategic Marketing

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Presentation Transcript

  1. Brand Management and Strategic Marketing “Creating Shareholder Value” March 5, 2001

  2. Our Mission: To increase brand familiarity and favorability among CXOs, create value and opportunities for our core businesses, and serve as a marketing partner in helping them achieve their business objectives.

  3. Corporate Communications Media / Employee Relations Brand & Strategic Marketing International PR Web Masters Sports Marketing Corporate Advertising Corporate Identity & Marketing Services Experience Enron BU Strategic Marketing

  4. Web Masters Sports Marketing Corporate Advertising • Enron.com home page • My.home.enron.com • Support BU website development (i.e., Wholesale, EBS) • Brand Research • Create communication strategies targeted at CXOs, investment community, and media • Create events to strategically position BU and Corporate leadership • Manage Corp. agency • Management of Sports Marketing Agreements, i.e. Enron Field, Cleveland Browns Stadium • Sports Sponsorships and Charitable Contributions, i.e. Houston Texans, 2012 Olympic Games, Bowl games • Corporate hospitality and entertainment, i.e. Masters, Superbowl • Business Development and Lead Generation

  5. Corporate Identity & Marketing Services experience Enron BU Strategic Marketing • Focused on strategic selling • Assist commercial teams in deal development • Create customized presentations and manage visits • Primary focus on strategic sales opportunities • Collaborate with BUs to develop strategies, tactics and measurements for acquisition, retention, stimulation and winback • Services include segmentation analysis, direct marketing, advertisements, promotions, telemarketing, and research (qualitative and quantitative) • Brand policies and procedures • Enforcement of the Enron brand and logo • Registration of trademarks • Image Center Shop (Bowne and Moore) • Signature Shop • Photofete • Presentation Library