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Mobile Apps

Mobile Apps. Expand Your Distribution Generate New Revenue. Location-based mobile app platform that delivers to students late breaking campus news along side real-time ads from local merchants. Why Mobile?. For college students and their phones… 60 – 80% own a smartphone

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Mobile Apps

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  1. Mobile Apps Expand Your Distribution Generate New Revenue

  2. Location-based mobile app platform that delivers to students late breaking campus news along side real-time ads from local merchants.

  3. Why Mobile? • For college students and their phones… • 60 – 80% own a smartphone • 38% can’t go more than 10 mins without checking it • 25% use it during EVERY single class • 77% use it to ‘regularly’ consume the news • Mobile media usage per day (1 hr 4 mins) exceeds print newspapers and magazines combined (44 mins) • Ad revenue trends… • Newspapers represent 4% of media usage, but had 15% of ad revenue • Mobile represents 10% of media usage, but had only 1% of ad revenue • Location based ads will reach $6.2 billion by 2015 • 87% of retailers say smartphones offer ‘a lot’ or ‘somewhat a lot’ of value in driving traffic to them Data Sources: Hackcollege.com (Nov 2011), Wakefield Research (Jun 2011), UC Boulder (Apr 2010), eMarketer (Dec 2011 and Feb 2012)

  4. News On The Go Integration with RSS feed for immediate content distribution and no additional content management Allows sorting by sections and keyword search Content optimized for mobile viewing Incorporates photos & streaming multimedia

  5. Advertising Beyond Banner Ads Real-time ads are designed for end user so ads are seen as a resource Ads are sortable by distance from user’s current location, time left or ad category App serves as QR code scanner to electronically track redemptions

  6. Support For Advertisers Simple interface to post and schedule ads Rich analytics for all past ads, including Impressions, Views and Redemptions iCT call center serves as an extension of your staff to keep advertisers engaged and content fresh

  7. Support For Success Ongoing sales training through staff transitions Marketing support for app downloads Professional marketing material semi-customized to your brand Click to watch the video. This will be customized for your publication

  8. Options To Get Started • App Platform • Use of iCT platform with custom branding • Incorporation of iCT ad system into your existing app • Or, start with iCT platform as your students build your app and then incorporate the iCT ad system • Developer Account • iCTdeveloper account • Publication developer account

  9. Existing Partners as of May 1, 2012 Detailed Client Lists Available Upon Request

  10. Get More Info Contact us today for more information or to schedule a live demo at your convenience Toll free: 800.882.7151 Office: 951.296.9798 sales@icampustimes.com

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