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UMBS Community Consulting

UMBS Community Consulting. Washtenaw County Red Cross Raj Bajaj Jordan Styloglou Ranga Srinivasan Poonam Bajaj Kendra Smith. Where do we stand today?. Receive significant contributions from United Way Lesser from corporations directly AED sales show growth potential

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UMBS Community Consulting

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  1. UMBS Community Consulting Washtenaw County Red Cross Raj Bajaj Jordan Styloglou Ranga Srinivasan Poonam Bajaj Kendra Smith

  2. Where do we stand today? • Receive significant contributions from United Way • Lesser from corporations directly • AED sales show growth potential • Prioritization needs to be streamlined • Cross-marketing needs to improve

  3. How do we start? • Survey United Way • Which corporations designated greatest proportion of proceeds to Red Cross? • Survey other Red Cross Chapters • Identify their corporate fundraising strategy. Can we learn something? Perform benchmark analysis.

  4. How’s each area doing? • Greatest area for growth is corporate contributions. • Health and Safety courses are not very profitable. Can we change something? • AED sales can result in lower operations costs in the future, higher profits. • Potential AED profits: $500 * 100 units = $50,000 /year. Is this significant?

  5. AED revenues & expenses

  6. Corporations: What do we do? • Use ‘Pull-effect’ with corporations • Host more special events • Focus on particular causes as means to target specific corporation • Consider cross-marketing potential within corporations • Create list of target corporations • Action time line, targets and focus • Status levels: silver, gold, platinum

  7. What is Cross-Marketing? • How important is corporate giving?

  8. Are there synergies within? • Yes, but here’s how to tap them: • This is a learning process… ….and we can have fun with it.

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