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UMBS Community Consulting

This report discusses strategies to improve corporate contributions to the Red Cross in Washtenaw County. It highlights the need for streamlined prioritization and improved cross-marketing efforts. Notable points include the significant potential of AED sales, with projected profits of $50,000 annually, and the necessity to survey United Way and other Red Cross chapters to learn from their fundraising strategies. By identifying target corporations and hosting special events, we aim to strengthen corporate partnerships and enhance overall fundraising efforts for the Red Cross.

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UMBS Community Consulting

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  1. UMBS Community Consulting Washtenaw County Red Cross Raj Bajaj Jordan Styloglou Ranga Srinivasan Poonam Bajaj Kendra Smith

  2. Where do we stand today? • Receive significant contributions from United Way • Lesser from corporations directly • AED sales show growth potential • Prioritization needs to be streamlined • Cross-marketing needs to improve

  3. How do we start? • Survey United Way • Which corporations designated greatest proportion of proceeds to Red Cross? • Survey other Red Cross Chapters • Identify their corporate fundraising strategy. Can we learn something? Perform benchmark analysis.

  4. How’s each area doing? • Greatest area for growth is corporate contributions. • Health and Safety courses are not very profitable. Can we change something? • AED sales can result in lower operations costs in the future, higher profits. • Potential AED profits: $500 * 100 units = $50,000 /year. Is this significant?

  5. AED revenues & expenses

  6. Corporations: What do we do? • Use ‘Pull-effect’ with corporations • Host more special events • Focus on particular causes as means to target specific corporation • Consider cross-marketing potential within corporations • Create list of target corporations • Action time line, targets and focus • Status levels: silver, gold, platinum

  7. What is Cross-Marketing? • How important is corporate giving?

  8. Are there synergies within? • Yes, but here’s how to tap them: • This is a learning process… ….and we can have fun with it.

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