What’s driving the rise of B2B eCommerce

1. What’s driving the rise of B2B eCommerce? The global eCommerce market has witnessed a tremendous rise in the B2B segment almost as much as in the B2C. Although many factors have driven this growth, the advancement of technology in Product Information Management has been pivotal to making it all happen. It has revolutionized the way the B2B industry used to work. Brands today are using world-class business tools, such as PIM and DAM,to enable their internal teams and channel partners to manage and exchange product information seamlessly in no time whatsoever with ease and efficiency in place. Making products on par with global standards has been essential to succeed in B2B eCommerce. But then how brands present their products to their clients and sales partners is a matter of equally great importance. That is where the PIM software comes in. It has been the key driver to this notable rise in B2B digital commerce. What is PIM, and how is it contributing to the rise of B2B eCommerce? PIM stands for Product Information Management and is a function-rich central repository enabling companies to handle complex, bulk product information used to portray their products to different people on different channels and platforms. The software allows the creation, storage, and enrichment of product information on a single platform. In a typical B2B eCommerce ecosystem, businesses have to receive the volume of complex data from various sources and need to transform it into meaningful information to match the standards of their catalog design and structure. At the same time, they need to ensure the information contained in the catalog is complete, accurate, and contextually relevant. Then it comes to sharing this information internally with teams and across sales partners. Along the way to achieving this, the

2. challenges are enormous. There might be a demand for bulk edits and ease of search in between. All this raised the need for tools that can address the issues faced by B2B players while doing eCommerce. Thankfully, the markets introduced PIM as a centralized, AI-driven platform to manage this product information. Over the years, PIM systems have been fast adopted globally by businesses. With that being a fact, the companies leveraging this platform have become more capable of meeting the expectations of their B2B customers. The addition of PIM to their capabilities has been the key to their B2B growth. What is DAM, how is it driving the rise of B2B eCommerce? Another handy tool enabling businesses to create a persuasive product experience is DAM. It is an abbreviated form of Digital Asset Management. It empowers eCommerce companies to manage their digital assets, such as images, PDFs, GIFs, audio, video files, etc. Text files alone cannot define products comprehensively. Businesses need to use images, audio, videos, and much more to portray their products online in the best possible manner. Not surprisingly, this information might be scattered across systems, file folders, and locations. The challenge lies in managing those DAs in a concise library, ensuring they are linked to the correct product, editing the image quality for various publication needs, and loading DAs from different source systems. DAM systems are apt at solving these issues. It allows easy import of DAs from public URLs, zip files, Google drives, Dropbox, client laptop/desktop folder/files in bulk, etc. With DAM at work, businesses can also automate the processing of uploaded files, change image attributes, add watermarks, and do many other image management actions. DAM and PIM provide enterprises with end-to-end solutions for digital growth. These are two crucial factors in driving the rise of B2B eCommerce, and it should not come as a surprise to anyone.