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u201cA brand is nothing but an expression of the consumeru2019s loyalty and trustu201d. In the context of web hosting service providers, a loyal consumer will not only continue with the same web host but also bring new customers for it by word-of-mouth publicity. Thus, loyalty can be a significant factor for any web host to retain as well as expand its client base.<br><br>Today there is a wide array of web hosts to choose from. Hence, retaining the existing customers by ensuring their loyalty becomes even more challenging when almost all the web hosts have identical packages, the prices of which do not vary significantly either. This is where customer care emerges as a key factor that ensures brand loyalty. High quality customer care ensures customer satisfaction which ensures that the satisfied customer will continue with the same web host as well as recommend it to others.<br>
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How can Web Hosts Ensure Customer Loyalty? We live in a world where Internet proliferation has changed our lives in a massive way and the Internet keeps us connected globally at all times. The Internet ensures that not only individual ideas but also the products and services of businesses reach a greater number of consumers through websites which can be accessed all over the world at any time. These websites are hosted on various web hosting providers’ servers and maintained fully functional by these web hosts. With a plethora of web hosts to choose from, the website owners always have ample options to choose from and migrate to. What complicates the decision to zero in on a particular web host and remain loyal
to it in the long run is that most of these service providers offer similar plans with features that do not vary significantly. This is where the quality of service and customer care steals the show and sets apart one service provider from another. Highly satisfied customers are bound to remain loyal to their web host. Additionally, such web hosts gain more and more clients through word-of-mouth publicity of their brand by their content customers. If we consider the flip side, a customer who is facing some technical issue with regards to hisweb hosting service and has to wait endlessly or his problem is not addressed adequately or he does not get a proper resolution, will get overwhelminglyfrustrated. If this happens too often which is usually the case with those web hosts who do not pay proper attention to customer care, then this irate customer might decide to migrate to another web host who has a similar package that most offer, but way better customer support. If the customer support remains of poor qualityconsistently, then it would be hard to retain customers for any web hosting service provider regardless of how attractive and affordable packages it offers. Moreover, the resulting negative publicity will repel new customers. This in turn will impact adversely such a web host’s popularity in the market as well as its market share, if it continues to lose its clients to those web hosts that offer more efficient and customer-oriented technical support. Outstanding customer care is the hallmark of all big brands in the service sector and web hosting is no different. Here too what sets one web host apart from another is how much that particular web host cares for its customers and how committed it is to provide the best customer service. Paying immediate attention to a customer’s problem and resolving it quickly to keep his website up and running seamlessly is what is expected by every customer. Meeting this expectation is a key element to keep the client happy and a happy client is bound to continue with the same brand. Most web hosts claim to offer 24*7 customer support. But this claim becomes questionable and a cause of exasperation when one has to wait endlessly in the telephone queue waiting for a quick resolution of their issue. Web hosts that have customer care as a top priority, ensure that every call is responded to immediately and every query is addressed to quickly and resolved in the minimum duration. The same applies to issues being handled via emails and chats. A good customer care experience does have a lasting impression and ensures that eventually the customer is content despite having some technical issue initially. This is because the issue had been addressed immediately and resolved quickly. The resolution time needs to be as less as possible and that is even more crucial for web hosts as website owners need their website to be up and running without any interruption at the fastest speed to ensure its continuous reach to the most number of people online. Any company that wants to establish itself as the best Windows Hosting Company needs to pay attention to its quality of customer support. Any web host, whether it wants to be the best Hosting Company in India or globally, has to ensure it offers the best customer care if it wants to retain the loyalty of its customers and gain ground. With very minor differences in the packages and prices that various web hosts offer, top-notch customer service becomes the determining factor to retain existing customers and ensure their loyalty with the web host as well as to gain more customers. “All’s well that ends well” and a top quality customer care service ensures that this becomes a reality for the clients as they experience the best customer support to validate the fact that they choose the best hosting companywhich reinforces their loyalty to their web hosts.
