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You’re in the right place!

You’re in the right place!. The Absolute Beginner’s Guide to Twitter for Small Business. Presented by Hilary Cable, Certified SCORE Mentor. SCORE Building Businesses & Jobs for America. SCORE® Counselors to America’s Small Businesses. In 2012, SCORE volunteers nationwide

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You’re in the right place!

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  1. You’re in the right place! The Absolute Beginner’s Guide to Twitter for Small Business Presented by Hilary Cable, Certified SCORE Mentor

  2. SCORE Building Businesses & Jobs for America

  3. SCORE®Counselors to America’s Small Businesses • In 2012, SCORE volunteers nationwide • Donated 1,528,220 hours • Helped start 37,054 businesses • Helped create 82,206 jobs • Helped 50,791 clients increase revenue • Mentored and trained 140,391 small-business owners and entrepreneurs • 2014 is our 50th anniversary! • Source: http://www.score.org/our-impact • Visit SCORELA.org for an appointment

  4. Veterans • Do you know a veteran who needs help starting a business? http://www.score.org/vetsfastlaunch • Free software and services • Discounts on services • Scholarships • Workshops • Face to face mentoring

  5. Welcome! Welcome and thank you for attending The Absolute Beginner’s Guide to Twitter for Small Business Presented by Hilary Cable, Certified SCORE Mentor

  6. #Agenda Introductions, materials Why Twitter is great for small business Create your account Your first tweet Break What do I tweet about? Follow me Hashtags Etiquette Commercials

  7. Who are #you? • Your name • 2 sentences about your business • What you want to achieve here today

  8. #Agenda Introductions, housekeeping Why Twitter is great for small business Create your account Your first tweet Break What do I tweet about? Follow me Hashtags Etiquette Commercials

  9. What is #Twitter? • Twitter is a “micro-blogging” social media site. Messages are limited to 140 characters (including spaces and punctuation). • Twitter says about itself: “[I am] a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting.” • I say that Twitter is a great tool for small business owners to build relationships, sell and inform.

  10. #Brand buzz • About 1 in 5 tweets is an inquiry about specific products or services • Two-thirds of Twitter users are 25 to 34 year-olds. • Cha-ching! • 26% of users have complained about a brand • 58% of users have praised a brand Credit: http://www.zendesk.com/blog/twitter-for-business

  11. #Smallbiz goals • Branding: Claim ownership of your brand name. Identify and engage brand advocates. A brand advocate is a person who talks favorably about a brand or product. Usually a customer. Never an employee.

  12. What’s your business goal? • Customer Service: Respond to questions or complaints in real time. Win brand advocates when you show what a great problem-solver you are.

  13. What’s your business goal? • Public Relations: Follow journalists or bloggers in your area or industry. Share resources and articles to get their attention.

  14. What’s your business goal? • Sales: Offer specials and coupons. Promote new products or services. Promote new website or blog content.

  15. What’s your business goal? • Marketing: Become a resource! Share tips, links or other helpful content. Gather testimonials.

  16. What’s your business goal? • Research: Monitor what your customers or competitors are doing. Poll others about new ideas, products or services. Search for buzz on keywords relevant to your business.

  17. What’s your business goal? • Networking: Follow industry peers. Make connections who can answer your questions, or that you can be of help to. First rule of social media: help yourself by helping others.

  18. Top 5 ways to #workit Here’s how America’s smartest companies use Twitter 1. Publicizing new website content 2. Selling stuff 3. Brand monitoring 4. Gathering customer feedback 5. Customer service SOURCE: ECONSULTANCY, 2011

  19. #Agenda Introductions, housekeeping Why Twitter is great for small business Create your account Your first tweet Break What do I tweet about? Follow me Hashtags Etiquette Commercials

  20. #Connect Network: SCORELA Password:190suite Go:www.twitter.com

  21. Stop! Password 101 Twitter has been hacked more than once; the last event left 250,000 accounts compromised. Reduce your risk by choosing a strong, random password. Record your password, user name, handle, email address and profile URL in a secure place. I like Dashlane. Free.

  22. #Create your account You should be here…

  23. Enter your #info 1. The name you want to appear on newsfeeds 2. The e-mail address you want to associate with this account 3. Password You’ll choose your Twitter handle (@yournamehere) on the next screen.

  24. Choose your #handle If your preferred Twitter handle is already taken, Twitter will tell you.

  25. #Success! Success! Your Twitter handle is available. Click “create my account”.

  26. Welcome, pilgrim You should see this welcome screen

  27. Stop! Photos 101 YES NO

  28. Who to #follow Start out with people and companies that are of value to your business. Twitter will offer your celebrities. Save these for your personal account. Search for the rock stars of your industry instead.

  29. Build your #timeline Search Follow See in timeline

  30. Main #profile picture Click “upload image” Choose your photo Your photo will appear in the square box. It will be visible to other Twitter users.

  31. #Bio How much can you squeeze into a bio? Lots! Photo Name Handle Brief description of who I am Search terms Disclaimer HAM radio call sign Location Header photo

  32. #Bio Your photo is uploaded. Now, tell the world about your business. Take the 10 words about your business and write a brief bio. You only have 160 characters!

  33. Confirm your e-mail • Go to your e-mail account, locate the e-mail from Twitter, and then click on the “Confirm Your Account Now” button. • You’ll be returned to your Twitter account.

  34. Upload #header Click on the settings logo (upper left side, the gear) Click on “Profile” Click on “Change Header” Upload the photo of your choice. Landscape works best. Twitter recommends dimensions of 1252×626.Maximum file size of 5MB.

  35. Upload #header Tada! You can edit any time you would like to change this image.

  36. #Agenda Introductions, housekeeping Why Twitter is great for small business Create your account Your first tweet Break What do I tweet about? Follow me Hashtags Etiquette Commercials

  37. . Your first #tweet From the HOME page, type your tweet in the box just below your display name, and then click “Tweet.” Stuck for a topic? Try “I’m taking an awesome #twitter workshop at @SCORELA” Congratulations! You just sent your first tweet.

  38. Taaaa-Daaaaa! Your tweet will appear in your timeline. Note the #Google and #reader. What is that? Why did they change colors? Find out after the break!

  39. Take 10 Please write your new Twitter handle on the back of 10 business cards. Leave one with me and pass the rest out to your classmates. Restrooms: Make a left and then another left. Great job, everyone! 10 minutes, please.

  40. #Agenda Introductions, housekeeping Why Twitter is great for small business Create your account Your first tweet Break What do I tweet about? Follow me Hashtags Etiquette Commercials

  41. What do I #tweet about? That depends on your business goal. Branding Customer Service Research Sales Public Relations Marketing Networking

  42. #Content sources Google Alerts http://www.google.com/alerts

  43. #Content Sources Smart Briefs: http://www.smartbrief.com/ More than 20 specialized newsletters from accounting to travel. Free!

  44. #Content sources The best source: Your own Twitter feed If you’re following thought leaders and influencers in your industry, your Twitter feed will deliver material you can tweet about, retweet and comment on throughout the day.

  45. How to share #links • Type your tweet • Paste the link • Keep an eye on the character count next to the “tweet” button. • Click “tweet” and Twitter will automatically shorten your link to save you room.

  46. How to share #photos • Photo will appear under the tweet. • Click “tweet” and the photo will be uploaded with your tweet. • How easy is that! • Click on the camera under the “compose a tweet” box • Choose your photo (must be smaller than 3mb)

  47. #Agenda Introductions, housekeeping Why Twitter is great for small business Create your account Your first tweet Break What do I tweet about? Follow me Hashtags Etiquette Commercials

  48. #Follow and be followed • Follow thought leaders and influencers in your field. • Journalists or bloggers, especially those who cover your industry. • Local businesses. Search for other businesses in your community active on Twitter, especially competitors. • Your customers. Ask them if they’re on Twitter and follow them. Pay special attention to your biggest fans or the ones who are most vocal on Twitter. • People tweeting about your community and the regional topics you care about. • Generally people will follow you back as a matter of courtesy. • Don’t pay companies who say they can double and triple your social media followers. Aim for organic, word-of-mouth growth by providing value to your followers.

  49. Follow #Classmates • Type a name or a Twitter handle in the search box at the upper right corner. • Select the account you wish to follow. • Click “follow”. • That’s it! Repeat for all your classmates.

  50. #Agenda Introductions, housekeeping Why Twitter is great for small business Create your account Your first tweet Break What do I tweet about? Follow me Hashtags Etiquette Commercials

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