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9 April 2012 NR400: Public Relations in Natural Resources Amy Yedo , Allie Scholan , Jennifer,

9 April 2012 NR400: Public Relations in Natural Resources Amy Yedo , Allie Scholan , Jennifer, Brooke, Sam, Brett,. Wildland Restoration Volunteers.

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9 April 2012 NR400: Public Relations in Natural Resources Amy Yedo , Allie Scholan , Jennifer,

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  1. 9 April 2012 NR400: Public Relations in Natural Resources Amy Yedo, Allie Scholan, Jennifer, Brooke, Sam, Brett,

  2. Wildland Restoration Volunteers • “a non-profit organization that provides an opportunity for people to come together, learn about their natural environment, and take direct action to restore and care for the land” • Colorado and Wyoming • 60 current projects • 180 projects completed: • 11 miles of stream and shoreline restored • 15 miles of road obliterated • Annual fundraising concert event

  3. Goals and objectives • Goal 1: • Increase concert attendance to 500 and funds generated • Objectives: • Press Releases • Facebook event page • Book popular local bands for concert • Book popular guest speaker for concert • Create eye-catching flyers • Compile list of flyer placements • Organize children’s activities for concert

  4. Goals and Objectives • Goal 2: • Increase volunteer numbers and organization membership • Objectives • Create Facebook page for Fort Collins WRV chapter • Press release for general volunteers • Create slide show for concert highlighting restoration services • Distribute briefing paper to potential publicity sources Photo courtesy of WRV website

  5. Goals and Objectives • Goal 3: • Become involved in administrative process of non-profit organization • Objectives: • Attend board member meetings • Input in the public relation aspect of organization • Supply PR plan for increased member involvement and Wildland Jam 2012

  6. Audiences Stakeholders Target Audience Front Range Community Outdoor enthusiasts/ recreationists Avid volunteers Ages 18-65 University community Professionals w/in field

  7. New Volunteers/membership • Messages: • Briefing Paper • Press Releases • Facebook™ chapter page • Slide show

  8. What: 3rd Annual Wildland Jam Benefit Concert for WRV • Where: Avogadro's Number • When: June 23rd EVENT

  9. Wildland Jams 2012 • Messages: • Event Facebook™ page • Poster/Flyer construction • Composite of poster/flyer locations • Briefing paper • Press releases • Composite of press release avenues • Organize children’s activities/caretaker

  10. Poster Construction by Jennifer

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