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Multifaceted Marketing

Multifaceted Marketing . With a Guerrilla Twist. You Will Not Succeed Without Marketing. Every component is marketing Don’t let success kill your marketing Less than 10% of businesses have truly explored marketing. Keep track of your hits and misses. Businesses that solve problems win.

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Multifaceted Marketing

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  1. Multifaceted Marketing With a Guerrilla Twist

  2. You Will Not Succeed Without Marketing • Every component is marketing • Don’t let success kill your marketing • Less than 10% of businesses have truly explored marketing. • Keep track of your hits and misses. • Businesses that solve problems win. • Marketing must pull in the same direction. Source: Guerrilla Marketing by Jay Conrad Levinson

  3. Marketing Secrets • Must Make commitment to marketing • Must look at marketing as investment • Must make marketing consistent • Must make prospects feel confident • Must be patient • Must use an assortment of weapons • Must know that profits come after sales • Must be convenient for clients • Must put an element of amazement • Must measure effectiveness of weapons Source: Guerrilla Marketing by Jay Conrad Levinson

  4. How long does it take? • Create a plan • Stick with it until it proves itself…3 months if your lucky, probably 6 and maybe 12. • You will never know in the first 60 days. • Understand commitment… The first time… Source: Guerrilla Marketing by Jay Conrad Levinson

  5. Develop a Plan • Purpose • How to achieve the purpose focusing on your benefits • Target markets • Marketing weapons • Describe you niche • Tell your identity • Describe your budget in % of revenues Source: Guerrilla Marketing by Jay Conrad Levinson

  6. Things to Remember • Keep it simple with supporting documents. • Maximum profit is your prime purpose. • Do not allow for to much flexibility. • Plan is created to be followed. • If you won’t do it, don’t write it down. Source: Guerrilla Marketing by Jay Conrad Levinson

  7. Mediums ? • TV • Radio • Newspaper • Magazine • Newsletter • Direct Mail • Mass Mail • …..

  8. Develop a “Creative” Strategy • Write a simple creative strategy • Find the inherent drama within your offering. • Translate that inherent drama into a meaningful benefit. • State your benefits as believably as possible. • Get peoples attention. • Motivate your audience to do something…Exactly what to do. • Communicate clearly • Measure finished piece against creative strategy. Source: Guerrilla Marketing by Jay Conrad Levinson

  9. Your “Creative”Starts With Knowledge: • Of Product • Of Service • Of Competition • Of Industry • Of Target Audience • Of Target Market • Of Economy • Of Current Events • Of Trends of Time Source: Guerrilla Marketing by Jay Conrad Levinson

  10. Build a “Creative” Activity • Marketing Concept • Campaign Name • Medium to use • R&D • Marketing Schedule • Measurement • CO-OP Partners • Budget • Creative Strategy Alignment

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  12. Build a Schedule Stick to It!

  13. “Every type of entrepreneurial enterprise requires marketing. There are no exceptions. It is not possible to succeed without marketing.” Jay Conrad Levinson

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