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Get paid to speak - how the industry works

Learn how the speaking industry works, how speakers get paid, and what you need to get paid to speak. There are three SlideShares in this series: <br>How the industry works. <br>How to choose a topic that sells. <br>How to get hired.

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Get paid to speak - how the industry works

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  1. GET PAID TO SPEAK how the industry works

  2. People have been getting paid to speak for a long time.

  3. Some are celebrities

  4. Some are athletes

  5. Some are retired politicians

  6. And some are none of those things.

  7. They are authorities who get paid for what they know.

  8. That could be you.

  9. First - how the industry works. * The meeting industry is the eighth largest in the U.S. National Speakers Association

  10. There is more than ONE way to get paid

  11. 1. Keynote Speaking (also called the “plenary”) * 84% of meeting planners hire external speakers. Tagoras

  12. 2. Conference Workshop - seminars at conferences that run concurrently (“breakout” or “concurrent”)

  13. 3. Training - skill development seminars for companies, associations and not-for-profits

  14. 4. Facilitation - a process to help a team reach decisions and create a plan

  15. 5. Platform speech - you get paid by back-of-room sales

  16. Get 20 MORE ways to get Paid to Speak 1. Industry associations 11. On-line course 21. Host a conference 2. Corporate event 12. Speaker bureaus 22. Membership 3. In-house training 13. Education institutions 23. Video on demand 4. Conference workshop 14. Facilitation 24. Pn-line course 5. Emcee at conference 15. Platform speech 25. Cruise ships 6. Service clubs 16. Toastmasters 7. Lunch and learn 17. Seminar companies 8. Business networking groups 18. Live on-line seminar 9. Special interest groups 19. Showcase event https:// hughculver.le adpages.co/ 25-little- known-ways- slideshare/ 10. Webinar for client 20. Public seminars Download your copy https:// hughculver.leadpages.co/ 25-little-known-ways- slideshare/ Send my free guide

  17. Next, you need to know where the work comes from…

  18. Associations Most associations require members to earn education credits every year this means their events are typically well attended.

  19. Corporations Corporations have an on-going need for staff training and often have regional and national events either for staff and/or clients.

  20. Not-For-Profits Even small, local not-for-profits need facilitation of planning sessions, staff training and even executive coaching.

  21. Speaker Bureau Bureaus are private companies that secure bookings for speakers in return for a commission. With an “exclusive” agreement all bookings go through the bureau. “74% of meeting planners use speaker bureaus” Tagoras

  22. Now that you know how the industry works…

  23. You need to establish your authority (there are four steps)

  24. Establish Your Authority Identify a market segment that has a real need you understand. 1

  25. Establish Your Authority Identify a market segment that has a real need you understand. Define a topic area (as narrow as possible) where you can become the authority. 1 2

  26. Establish Your Authority Identify a market segment that has a real need you understand. Define a topic area (as narrow as possible) you where can become the authority. Create (and promote) consistent high-value content that helps your target audience. 1 2 3

  27. Establish Your Authority Identify a market segment that has a real need you understand. Define a topic area (as narrow as possible) you where can become the authority. Create (and promote) consistent high-value content that helps your target audience. Get really, really good at delivering your solutions live in front of an audience. 1 2 3 4

  28. The speaking industry allows you to teach, entertain, inspire, and serve in a very unique way.

  29. Your job is to earn your position in the industry.

  30. If you are willing to do the work, the rewards will be great.

  31. Get ALL 25 ways to get Paid to Speak 1. Industry associations 11. On-line course 21. Host a conference 2. Corporate event 12. Speaker bureaus 22. Membership 3. In-house training 13. Education institutions 23. Video on demand 4. Conference workshop 14. Facilitation 24. Pn-line course 5. Emcee at conference 15. Platform speech 25. Cruise ships 6. Service clubs 16. Toastmasters 7. Lunch and learn 17. Seminar companies 8. Business networking groups 18. Live on-line seminar 9. Special interest groups 19. Showcase event https:// hughculver.le adpages.co/ 25-little- known-ways- slideshare/ 10. Webinar for client 20. Public seminars Download your copy https:// hughculver.leadpages.co/ 25-little-known-ways- slideshare/ Send my free guide

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