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MBA 7020 Business Analysis Foundations Decision Support System July 18, 2005

MBA 7020 Business Analysis Foundations Decision Support System July 18, 2005. Decision Support System. Agenda. Executive Information System. Decision Support Systems. There are many definitions of a DSS, but all have three themes:. 1) Applied to unstructured problems. Structured

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MBA 7020 Business Analysis Foundations Decision Support System July 18, 2005

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  1. MBA 7020Business Analysis Foundations Decision Support System July 18, 2005

  2. Decision Support System Agenda Executive Information System

  3. Decision Support Systems There are many definitions of a DSS, but all have three themes: 1) Applied to unstructured problems Structured Semi-structured Unstructured • Supports but does not replace the decision process 3) Is under the user’s control

  4. Characteristics of DSS • Employed in semi-structured or unstructured decision contexts • Intended to support decision makers rather than replace them • Supports all phrases of the decision-making process • Focuses on effectiveness of the process rather than efficiency • Is under control of the DSS user • Uses underlying data and models • Facilitates learning on the part of the decision maker • Is interactive and user-friendly • Is generally developed using an evolutionary, iterative process • Can support multiple independent or interdependent decisions • Supports individual, group or team-based decision-making

  5. Ingredients of a DSS • The basic components of a DSS: • 1. The data management system • 2. The model management system • 3. The knowledge engine • 4. The user interface • 5. The users

  6. Sample Executive Information System

  7. Sample Executive Information System

  8. Sample Executive Information System

  9. DSS Vendors • Business Objects • Cognos • Microstrategy • IBM • Microsoft • NCR / Teradata • SAS

  10. Decision Support System Agenda Executive Information System

  11. External Data Sources Business Intelligence / Executive Information System Executive Information System Environment Internal Source Systems Data Warehouse Data Mart Extract, Transformation and Load

  12. What is an Executive Information System • A special type of DSS that support Senior Management • Provides a “Big Picture” view of the business • Analysis of overall operations • Covers a broad range of business areas • Supports strategic decision-making • Current picture of operations and performance • Internal & External Views • Highlights exceptions and allows for further analysis

  13. Executive Information System Interface • Must be easy and intuitive to use • Likely to include KPIs – Key Performance Indicators • Graphs and Trends • Single screen summary • Exception Highlighting (arrows, colors, etc.) • Drill-Down capabilities • “. . .allows for further structured investigation.”

  14. Welcome CEO Wednesday December 5 Help Home Financials Corporate Documents Personal Documents Search Yearly | Quarterly | Monthly | Weekly EPS: Budget: .42 Forecast: .43 Q4 as of Dec. 8th Backlog Solution Builders, Inc. trades on BSSE as SBI On the Wire . . . SBI: 45.13 +1.05 as of 12/04/2001 (Data Delayed 20 Minutes)

  15. Sources of Executive Information System • Cost Accounting Systems (Revenue and Expenses) • External Information (markets, customers, suppliers, competitors) • Spread across organizations and systems • Objective and Subjective assessments • Current results and short-term performance levels • Highly volatile information

  16. Executive Information System Requirements • Key Indicators • Health of organization determined by comparison to a set of key financial • indicators • Organizations can be managed by exceptions • Technology can display in easy to understand formats • Critical Success Factors • Related to goals and objectives of the organization • Gathered through interviews with Executives

  17. Sample Executive Information SystemSource: Business Objects Dashboard

  18. Sample Executive Information SystemSource: Business Objects Dashboard

  19. Sample Executive Information SystemSource: Business Objects Dashboard

  20. Common Features of an Executive Information System • Status access, drill down, exception reporting, trend analysis and ad hoc • queries/reports • Widespread access to external databases and information repositories • Multidimensional data mining and visualization • Multilevel access control security • Usage monitoring

  21. EIS Interface Success Issues & Limitations • Success Issues • Easy, Intuitive Interface • Response Time • EIS Limitations and Pitfalls • Cost • Technology Limitations • Organizational Limitations • Ongoing Support • Factors Contributing to EIS Failures • Management Failures • Political Problems • Developer Failures • Technology Failures • Costs • Time

  22. The Future of Executive Information System • Executives Increased comfort with technology • Availability of Data (Internal and External) • Connectivity via the Internet (broadband) • Globalization of business

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