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Market Your Website Brand Your Museum

Market Your Website Brand Your Museum. Market your website. Search Engine Optimization Spread the Word Social Networking Partnership Marketing. Search Engine Optimization. Search Engines – Google, Yahoo Drive people to your site by typing in relevant keywords. Natural results

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Market Your Website Brand Your Museum

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  1. Market Your WebsiteBrand Your Museum

  2. Market your website • Search Engine Optimization • Spread the Word • Social Networking • Partnership Marketing

  3. Search Engine Optimization • Search Engines – Google, Yahoo • Drive people to your site by typing in relevant keywords. • Natural results • Sponsored links • SEO rankings

  4. Search Engine Marketing • Ways to optimize your site • Internal links – to other relevant content on your site • Keywords in text, headers, headlines • External links – to other relevant sites • Be Popular – links from other sites to yours • New Content

  5. Search Engine Marketing • Paid Search • Works like an auction – best placement goes to highest bidder. • Pay-per-click – pay when they click on your ad and land on your web site • Can set a budget • Can target geographically • Increases brand presence online…but does not always generate qualified leads or visitors to your site.

  6. Spread the Word • Blast your URL – it should appear everywhere. • Email tag • Business cards & Collateral • Advertisements • Include your URL in articles you publish. • Professional journals • Earned media • Newsletters

  7. Social Media • Social networking – Facebook, myspace, twitter • Communicate directly with your targeted audiences • Access to segmented customers • Attract “like-minded” followers • Interactive – chat with a curator • Continual communication with ease and speed – bypass traditional PR

  8. Social Media • Need to define clear marketing objectives and target audiences • Create compelling content • Presence or paid advertising • Be loyal to your brand • Don’t be a nuisance

  9. Videos and Blogs • Growing in popularity • Interactive mediums • Rate and review • Share personal experiences • Ask and answer questions • Quality and Content

  10. Partnership marketing • Cross link with partners • Build alliances outside of your geographic area • Stay in touch with your visitors • Maintain a good database • Newsletters • Email blasts • Annual membership correspondence • Annual reports

  11. Marketing & Branding • Measure your efforts • Google analytics • Twitter search – see who is discussing specific topics • Put links on your website to Twitter and Facebook

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