1 / 9

The Evolution of AT&T: From Telephone Pioneer to Telecommunications Giant

AT&T began in 1885 as part of the American Bell Telephone Company and was first led by Theodore Vail. The company expanded significantly, providing the first long-distance service in Philadelphia, and innovated by transmitting radio programs and wiring photographs in the 1920s. Over the decades, AT&T faced challenges, including antitrust lawsuits and significant losses. Strategic acquisitions, including McCaw Cellular Communications, and a restructuring in 1995 paved the way for AT&T to become a major player in both cable and wireless sectors, maintaining its status as a leading telecommunications company.

hyatt-thomas
Télécharger la présentation

The Evolution of AT&T: From Telephone Pioneer to Telecommunications Giant

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. AT&T Sarah DeBoard

  2. History • 1885 - began in New York under the American Bell Telephone Company • First president was Theodore Vail • Philadelphia is first major city to receive long distance service • 1920’s - transmitting radio programs and wiring photos to newspapers • 1940’s – sending television programing and developed cellular technology • Suffered when MCI Communications Corporation (later on the Justice Department) sue AT&T on antitrust grounds • 1988 - first ever annual loss due to a $6.7 billion write-down of old equipment • Five years later AT&T buys McCaw Cellular Communications • 1995 - announces it will voluntarily break into 3 companies • 2000 - becomes the largest cable company in U.S. and operates as AT&T Broadband • 2007 – AT&T takes over Cingular Wireless

  3. Competition Top Wireless Providers, 2010 • World’s Most Admired Telecommunications Companies, 2012

  4. Target Market • DEMOGRAPHICS FOR CELLULAR/MOBILE PHONE USERS – • AGE: 18-64 • RACE: Asian and White • EDUCATION: Attended college and post graduate • OCCUPATION: Management, Business, and Financial Operations • HOUSEHOLD INCOME: $60,000-$150,000+

  5. Target Media usage • CABLE SERVICES: History Channel, The Weather Channel, The Discovery Channel, ESPN • MAGAZINES: NNN Top 100 (Sunday) and Parade Carrier Newspapers • WEBSITES: Weather.com, Amazon.com, Gmail.com GENERAL MEDIA TYPES • TV SHOW TYPES: Pro-Football Weekend and Pro-Football Specials • MAGAZINE TYPES: General Editorial

  6. Media budget • TOTAL BUDGET: $116,122,000 (2012) • RADIO: $57,710,000 - Weekday 6am-10am - Weekend 10am-3pm • INTERNET: $27,022,000 • CABLE TV: $9,857,000 • - Prime time TV for target audience - Weekdays 4pm-7:30pm - Weekend Sports Saturday and Sunday afternoons

  7. Sample advertisements (1920’s-1940’s)

  8. SAMPLE Advertisements • Hands” campaign, created by BBDO debuted in 2008 • Human hands are painted and posed to depict iconic images representing countries around the world that fall within AT&T’s international footprint

  9. SAMPLE Advertisements

More Related