PROPOSAL TO

1. PROPOSAL TO

2. GLOBAL WARMING • The increase in the average temperature of the Earth's near-surface air and oceans since the mid-20th century and its projected continuation. • The Intergovernmental Panel on Climate Change (IPCC) concludes that increasing greenhouse gas concentrations resulting from human activity such as fossil fuel burning and deforestation caused most of the observed temperature increase since the middle of the 20th century. • Endorsed by more than 40 scientific societies and academies of science including all of the national academies of science of the major industrialized countries. • A small number of scientists dispute the consensus view.

3. GLOBAL WARMING • AN INCREASE IN GLOBAL TEMPERATURE WILL CAUSE: • SEA LEVELS TO RISE • CHANGE THE AMOUNT AND PATTERN OF PRECIPITATION • EXPANSION OF SUBTROPICAL DESERTS • RETREAT OF GLACIERS, PERMAFROST AND SEA ICE IS EXPECTED • INCREASES IN THE INTENSITY OF EXTREME WEATHER EVENTS • SPECIES EXTINCTIONS • CHANGES IN AGRICULTURAL YIELDS

4. THE REALITY OF GLOBAL WARMINGA humanitarian crisis, not 'just' an environmental issue • The scientific debate has ended. Humanitarian consensus is converging. • The ’Human Impact Report: Climate Change' released by the global humanitarian forum in mid-2009 concluded that every year climate change: • Leaves over 300,000 people dead • 325 million people seriously affected • Economic losses of us$125 billion • 4 billion people are vulnerable • 500 million people are at extreme risk

5. THE REALITY OF GLOBAL WARMINGA humanitarian crisis, not 'just' an environmental issue Sounds alarmist!. It would be if it was just some 'tree huggers' saying this. The Global Humanitarian Forum comprises of:President: Kofi Anan, Advisory Panel Members: Nitin Desai, Member, Prime Minister’s Council on Climate Change, India; Distinguished Fellow, The Energy and Resources Institute (TERI) - Jan Egeland, Director, Norwegian Institute of International Affairs; UN Under-Secretary-General for Humanitarian Affairs and Emergency Relief Coordinator (2003-2006) - Saleemul Huq, Senior Fellow, Climate Change, International Institute for Environment and Development (IIED), London,- Andreas Merkl, Director, Global Initiatives, ClimateWorks Foundation, San Francisco - Rajendra K. Pachauri, Chairman, Intergovernmental Panel on Climate Change (IPCC); Director General, The Energy and Resources Institute (TERI); Director, Yale Climate and Energy Institute - Johan Rockström, Executive Director, Stockholm Environment Institute (SEI) and Stockholm Resilience Centre - Jeffrey Sachs, Director, The Earth Institute, Columbia University , New York; Quetelet Professor of Sustainable Development and of Health Policy and Management, Columbia University; Special Adviser to the UN Secretary-General on the Millennium Development Goals - Hans Joachim Schellnhuber, Founding Director, Potsdam Institute for Climate Impact Research (PIK); Member, Intergovernmental Panel on Climate Change (IPCC) - Barbara Stocking, Chief Executive, Oxfam GB, Oxford, England - Klaus Töpfer, Executive Director, United Nations Environment Programme (1998-2006) - Margareta Wahlström, United Nations Assistant Secretary-General, Disaster Risk Reduction The “no2co2 Project” is aware that conspiracy theories exist and doomsday predictions are rampant. But this report belongs to neither of those realms. We hang our hat on the intelligence of this caliber. If there is a group with the combined intellectual force as The Global Humanitarian Forum saying otherwise - then we re-open the debate. Till then the jury's verdict stands. Scientific consensus - Average global carbon footprint needs to be halved (50% reduction) by the year 2050 if temperature rise is to be restricted to 2°C (the maximum permissible safe temperature rise).

6. THE REALITY OF GLOBAL WARMING • As best as can be determined, the world is now warmer than it has been at any point in the last two millennia, and, if current trends continue, by the end of the century it will likely be hotter than at any point in the last two million years.The New Yorker, Apr. 25, 2005 • All across the world, in every kind of environment and region known to man, increasingly dangerous weather patterns and devastating storms are abruptly putting an end to the long-running debate over whether or not climate change is real. Not only is it real, it's here, and its effects are giving rise to a frighteningly new global phenomenon: the man-made natural disaster.BARACK OBAMA, speech, Apr. 3, 2007 • We face a planetary emergency. A full-scale climate emergency that threatens the future of civilization. The planet itself will do very nicely, thank you very much, but what is at risk is the future of human civilization.AL GORE, 2006 • Climate change still tends to be perceived as an environmental concern. But it has profound implications for jobs, growth, health and almost all other aspects of human well-being, including security. Until we properly understand the full nature of this threat, our action will fall short. KOFI ANNAN, 2006

7. A humanitarian crisis, not 'just' an environmental issue:Implications for India “ With the monsoon rains predicted to become even more contracted and unpredictable, the rapid melting of himalayan glaciers promises to deprive the subcontinental rivers and threaten a triple whammy of: • Longer dry seasons • Dry rivers • More violent wet seasons” The economist, sep 12, 2009 • The Indira Gandhi Institute of Development Research: climate-related factors could cause India's GDP to decline by up to 9% • The Indira Gandhi Institute of Development Research: shifting of growing seasons for major crops such as rice would reduce yields by up to 40%. • A report authored by IIT, madras (blue alert): about 125 million people in Indian coastal region will be rendered homeless by the end of the century owing to sea-level rise and accompanying drought precipitated by global warming. • Indian Institute of Tropical Meteorology's study on impact of climate change on water resources in India predicts: extreme rainfall intensity and increased drought. • National Institute of Oceanography's study on impact of climate change on India predicts: increased cyclonic activity in the bay of bengal, along with increased maximum wind speeds  • Projections made by the Indira Gandhi Institute of Development Research: around 7 million people could be displaced along coastal India (including mumbai and chennai) if global temperatures rise by a mere 2°C.

8. A humanitarian crisis, not 'just' an environmental issue:The Indian response “As most of the CO2 currently in the atmosphere was generated due to the consumption habits of the citizens of the developed world, and as India's per capita emission is still much lower than the global average, it is not incumbent upon India to accept any binding emission reduction targets” Highlights from 'hiding behind the poor', published by greenpeace india and supported by market research conducted by imrs market intelligence agency, bangalore, in 2007, • The significant Carbon Footprint of a relatively small wealthy class (1% of the population) in the country, is camouflaged by the 823 million poor population of the country, who keep the overall per capita emissions below 2 tonnes co2 per annum. • The Carbon Footprint of the 4 highest income classes earning> rs 8000 per month, representing 150 million people, already exceeds sustainable levels

9. A humanitarian crisis, not 'just' an environmental issue:The Indian reality India average 1.6 tonnes co2 equvalent per person per annum World average 3.9 tonnes co2 equivalent per person per annum Usa average 20 tonnes co2 equivalent per person per annum no2co2 research and findings: No2co2's sampling of Carbon Footprints of upper middle class citizens in Mumbai through India's first scientifically approved carbon footprint calculator, has confirmed that footprints of most individuals who use acs, drive to work, fly domestically and internationally are on par with those of western European and North American citizens.

10. WHAT IS THE no2co2 PROJECT? • A MOVEMENT THAT AIMS TO CREATE A POLITICAL VOICE THAT AFFECTS POLICY CHANGE • A CARBON FOOTPRINT MITIGATION SERVICE PROVIDER FOR HOUSEHOLDS AND SMALL BUSINESSES

11. THE no2co2 PROJECT VISION • AN ENLIGHTENED AND EDUCATED COMMUNITY THAT LIVES IN HARMONY WITH THE ENVIRONMENT • AVAILABILITY OF ENVIRONMENTALLY CONSCIOUS LIFESTYLE CHOICES FOR THE CONSUMER • SEAMLESS COLLABORATION BETWEEN CIVIL SOCIETIES, GOVERNMENT ORGANISATIONS AND CORPORATE BODIES

12. THE no2co2 PREMISE AND THE VEHICLES The vehicle • www.no2co2.In • The India specific carbon footprint calculator • The resources databank • On-ground activities (proposed) • no2co2 business consulting model The Premise • The buck stops with the consumer - each one of us takes individual responsibility for our lifestyle choices • Mitigating global warming not just the government’s or the big industries’ problem - making the household and small businesses, change agents

13. The no2co2 method Projects:measurable, verifiable, socially participative Realise Minimise Neutralise mankind lives Education & New Technology

14. THE no2co2 APPROACH REALISE Understand the carbon footprint implication of current resource utilization. The first India-specific carbon footprint calculator that takes into account: - Indian consumption patterns - Indian production patterns - Regional variations within India

15. THE no2co2 APPROACH MINIMISE Identify and implement measures that involve altering current consumption patterns, to decrease the carbon footprint as much as possible. • Taking individual responsibility and leading by example • Identifying technologies, implementation partners, and continually evaluating resources for their availability, applicability and performance in India

16. THE no2co2 APPROACH NEUTRALISE Look for and adopt projects that will offset the remaining chunk. • Stress on grassroots involvement and creation of a political voice • Adopt projects that are logical, measurable and verifiable

17. no2co2THE CORE TEAM • Amit Garg - IIM Professor, authority on emissions related data and the business of Carbon; author of “Emissions Inventory of India, 2007” • Vivek Gilani (Environmental engineer and visionary) - Founder of www.mumbaivotes.com • Mo Polamar (Founder of Palador; Strategist) - Founder of Palador, www. Mumbaivotes.com • Gautam Shiknis (Founder of Palador; marketing and Branding expert), Founder of Theory M, Palador • Joya Chakravarty (Operation consultant) • Saurin Desai (Marketing and Communications) • Savita Vijaykumar (Research) • Girish Subramanian (Product Design)

18. no2co2 advantage for blueFROG = = +

19. The no2co2 advantage for blueFROG • Organizational advantage (“blueFROG turns Green - The First Environmentally Conscious Bar/Restaurant in India”; “blueFROG paves way yet again”) • Change leader (“blueFROG is a leader in Thought and Action”) • Accept the inevitable • Reduce cost • Increase profit • Early birds Influence policy • Attribute “Environmentally responsible” to the brand / organization • Increase the distance of the competition that follows

20. “You must be the change you wish to see in this world” Mohandas Gandhi Countdown to the year 2050: 474 months