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Conference Wrap up!

Conference Wrap up!. Key Takeaways. Keynote: The Culture of Medicine from a Doctor’s Point of View 1. Doctors start out as Hannah Montana…and end up as M iley Cyrus 2.Your job is important and hard to do…conveying passion for a good fit is essential

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Conference Wrap up!

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  1. Conference Wrap up!

  2. Key Takeaways • Keynote: The Culture of Medicine from a Doctor’s Point of View • 1. Doctors start out as Hannah Montana…and end up as Miley Cyrus • 2.Your job is important and hard to do…conveying passion for a good fit is essential • 3. When life gives you Obamacare…make Obama-lade “Healthcare Re-mixed”

  3. Key Takeaways • Communicating with Physician Populations • 1. Avoid idioms, phrasal verbs, contractions • 2. Eliminate beginning a sentence with a question, ending with a question, and connected speech • 3. Avoid sarcasm, and the word “what??”

  4. Key Takeaways • Social Media Marketing Strategies • 1. Young doctors want to be part of a bigger picture…that’s why they are on social media • 2. Start with one social media site, do it well for 15 minutes a day • 3. Figure out how social media fits into your overall physician recruiting marketing plan

  5. Key Takeaways • Tracking and Email Optimization • 1. Follow-up, don’t wait for a response • 2. Be brief in the message, be sure to include “what’s in it for me?” info • 3. Track the sources of leads, not only for ROI of money, but time also

  6. Key Takeaways • Five Steps for Obtaining Buy-in from the C-Suite • 1. Identify CEO incentives and make their life easier • 2. Time your requests and show supporting data • 3. Outline the implementation plan: be brief and visual

  7. Key Takeaways • Recruiting in Advance of Need • 1. Establish relationships with doctors at your facility • 2. Tools for recruitment: before, during and after • 3. Committees: growth, recruitment and mentoring

  8. Key Takeaways • How to Sell To and Through Physicians • 1. Doctors value: respect, autonomy and money • 2. Stop selling; be a trusted advisor • 3. Ultimate goal is Synergy…like a marriage • 4. Singing in the morning really wakes you up!

  9. Key Takeaways • Impact of Obamacare on Physician Recruiting • 1. Advanced Practitioners will become part of the physician shortage in many markets • 2. Evidence-based medicine will become the backbone to patient care within the physician practice • 3. Physician recruiters have a real opportunity to grow and thrive as the complexity of the landscape increases

  10. Key Takeaways • When Can You Stop Being a Recruiter? • 1. Self-evaluate: are we delivering what was promised? • 2. As a recruiter be transparent • 3. Retention: control what you can control

  11. Key Takeaways • Recruiting Mid-Levels and Advanced Practitioners • 1. Differences between NPs and PAs • 2. State laws vary greatly, know the laws for your states • 3. Going through the training programs is very effective • 4. Bribe the speaker with wine and she will end the session early!

  12. Thank YOU!

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