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M I C H A E L J A C K S O N ‘ S B U S I N E S S O F C H A N G E

M I C H A E L J A C K S O N ‘ S B U S I N E S S O F C H A N G E. New rules | New customers | New markets | New ideas | New businesses | New directions. A J O U R N E Y I N T O A N E W E R A. Are you ready to connect with the market?. Do you understand the new economy ?

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M I C H A E L J A C K S O N ‘ S B U S I N E S S O F C H A N G E

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  1. M I C H A E L J A C K S O N ‘ S B U S I N E S S OF C H A N G E New rules | New customers | New markets | New ideas | New businesses | New directions A J O U R N E Y I N T O A N E W E R A

  2. Are you ready to connect with the market? Do you understand the new economy? Can you read the changing pace of business? Are you focused on people&technology? Is your business as mobileas yourcustomers?

  3. New Business Formula It’s no longer: PAST + PRESENT = FUTURE It’s nowPRESENT + DIFFERENT = FUTURE Avoiding the 7 deadlybusiness sins

  4. A sense of direction? Avoiding the 7 deadlybusinessmistakes

  5. 1 • Believing the marketing has become justified, & craving constant growth from unchanged products, goods & services

  6. Coveting profits at all costs without regard to ethics, people or the environment 2

  7. Seeking to reduce every business cost possible– with the soleobjective of making more profit at the expense of the brand image & identity 3

  8. Allowing sub-par marketing performances to persist and go unchallenged : these kill your image 4

  9. Laziness & indifference wrapped in complexity, policy & procedures 5

  10. Resenting what your colleagues or competitors have, that you perceive ‘rightfully’ should be yours’ 6

  11. PRIDE: The deadliest of all business sins: Glorifying everything you perceive you have built & done - in your mind, speech and deeds 7

  12. Marketing is 15%knowledge &85% Passion Enthusiasm Listening Leadership Enjoyment Respect

  13. “Give me someone of average ability; but with a burning desire to succeed & I will give you a winner in return – every time” • Don’t criticise, condemn or complain • Give honest, sincere appreciation • Arouse in the other person an eager want • Be genuinely interested in other people 8

  14. “Give me someone of average ability; but with a burning desire to succeed & I will give you a winner in return – every time” A person’s name is the sweetest & most important sound in any language Engage in understandingthe other person’s interests Make them feel important - & do it sincerely - SMILE

  15. We are too anchored& set in our ways We jump to familiarconclusions We don’t like to put ourselves into a stateof discomfort

  16. Ready – Aim - Engage • Set new e-commerce standards • Represent & mirror your brand with a modern & progressive attitude • Starting today…

  17. M I C H A E L J A C K S O N ‘ S B U S I N E S S OF C H A N G E New rules | New customers | New markets | New ideas | New businesses | New directions S T A R T I N G T O D A Y T H A N K Y O Umichael@theothermichaeljackson.com

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