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Why do people conform?

Why do people conform?. Explanations. Explanations. Normative social influence Informational social influence Social impact theory What are they and how are they different?. Normative social influence. Being liked and belonging Fear of being excluded from the group Compliance

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Why do people conform?

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  1. Why do people conform? Explanations

  2. Explanations.... • Normative social influence • Informational social influence • Social impact theory What are they and how are they different?

  3. Normative social influence • Being liked and belonging • Fear of being excluded from the group • Compliance • Examples include bullies in school

  4. Informational social influence • Being right • When you don’t know what to do • Usually found during a crisis situation, ambiguous situation and following the advice of an expert • Internalisation • Examples include listening to a fireman

  5. Social influence theory (Latane) • Based on the likelihood of responding to social influence or when are people most likely to respond? • Principles include, number of people influencing, strength (expert) and immediacy • Examples include probation officers • Research was revised to include the 4Cs consolidation, clustering (cliques), correlation, continuing diversity Spot the mistakes – highlight the mistakes in the passage

  6. ANSWERS • Normative – internalisation, obey, easy • Informative – compliance, unambiguous, ourselves, we • Social theory – low, large, small Make the changes on the sheet

  7. Summarise • In no more than 10 words Or • Draw a cartoon for each

  8. Quiz Whiteboard • What is the motivation for Informational social influence? Answer: Being right

  9. Quiz Whiteboard 2. What is the motivation for Normative social influence? Answer: Being liked

  10. Quiz Whiteboard 3. Latane’s social impact theory put forward three principles, what were they? Answer: • Number • Strength • Immediacy

  11. Quiz Whiteboard 4. Bullying is an example of which social influence? Answer: Normative social influence

  12. Quiz Whiteboard 5. Are you more likely to comply or internalise in Informational social influence? Answer: Internalise

  13. Quiz Whiteboard 6. A crisis is an example of which type of social influence? Answer: Informational social influence

  14. Quiz Whiteboard 7. “To accept both the public and the private opinion”. What type of conformity is this describing? Answer: Internalisation

  15. Quiz Whiteboard 8. Are you more likely to comply or internalise in Normative social influence? Answer: Comply

  16. Quiz Whiteboard 9. “The more important a person is to you, the more influence they have on you”, describes which principle of Social impact theory? Answer: Strength

  17. Quiz Whiteboard 10. Some research into conformity cannot be related to real life. What is this said to be lacking? Answer: Ecological validity

  18. Scenario 1 Alice was sure she knew about the best possible treatment that she needed for her illness until her doctor convinced her otherwise

  19. Scenario 1 Alice was sure she knew about the best possible treatment that she needed for her illness until her doctor convinced her otherwise Internalisation because she agrees with the doctor both publically and privately Informational social influence because Alice is listening and agreeing with an expert’s advice

  20. Scenario 2 Jane has just started at a new school. She was willing to steal the caretakers keys, as a dare, even though she knew it was wrong

  21. Scenario 2 Jane has just started at a new school. She was willing to steal the caretakers keys, as a dare, even though she knew it was wrong Compliance, privately knows it is wrong Normative social influence because she is doing something to be liked Social impact theory because she is being influenced by the ‘crowd’ who she hangs around with (immediacy)

  22. Scenario 3 After the earthquake the police told the survivors to go to the town hall for shelter, many people did this. John decided to follow

  23. Scenario 3 After the earthquake the police told the survivors to go to the town hall for shelter, many people did this. John decided to follow Internalisation because he agreed with the decision both publically and privately Informational social influence because he was responding in a crisis and following the actions of an expert

  24. Scenario 4 Tim’s friend offered him a cigarette yesterday, he tried it. He knows it is wrong but wants to look cool

  25. Scenario 4 Tim’s friend offered him a cigarette yesterday, he tried it. He knows it is wrong but wants to look cool Compliance because he knows it is wrong Normative social influence because he is following to fit in so that he isn’t excluded

  26. Homework Outline two explanations of conformity (6 marks) Due:

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