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Interpreting controversy

Interpreting controversial topics poses challenges but also offers opportunities for connection and provocation. This guide explores techniques such as listening, interpreting multiple viewpoints, and maintaining balance. Embrace controversy to spark interest, exploration, and discussion of diverse perspectives.

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Interpreting controversy

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Presentation Transcript

  1. Interpreting controversy Do I have to???

  2. Why interpret controversy • Interpreting controversial topics is hard to avoid • Interpretive goals: • Create opportunities to connect • Provocation

  3. What are your controversial topics?

  4. The techniques • Listen • Interpret multiple points of view • Never replace one meaning with another • Give your agency’s position equal time • Differentiate: Interpretation v people mgmt • Plan for balance of effect

  5. Acknowledge disagreements • Use universal concepts • Make gestures of respect • Use accurate language • Create strategies ahead of time

  6. Interpretation v Advocacy Interpretation Advocacy • Provoking interest, exploration, discussion of multiple perspectives • Promoting or defending one perspective

  7. Provide a Safe Environment

  8. Use facilitation techniques presenter facilitator • Transmits information • Provides answers • 1-way communication • Self-focus • Allows self-discovery • Provides questions • 2-way communication • Resource/visitor focus

  9. The Interpretive Equation and Climate Change KR + KA + AT = IO KS KP

  10. Interpreting controversy Do I have to???

  11. Don’t just do it… EMBRACE IT!!

  12. Shannanmarcak Public Affairs Specialist Grand Canyon National Park shannan_marcak@nps.gov 928-638-7958

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