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Agency Credentials

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  1. Agency Credentials January 2009

  2. LISTEN LOOK DISCOVER DELIVER

  3. New agency, same people, great experience LISTEN

  4. New agency • We want to be considered a desirable professional resource on the market by offering: • Consistent communication tools mix based on strategic creative thinking • Strategic & relevant brand support with BTL & PR tactics • Retail communication & support • National wide media buying, planning and monitoring services

  5. Same people • SENS team gathered different strong personalities with relevant background in communication field: • Specialized studies: communication-marketing-project management • Vast experience: by volume, top clients, type of executions • Excellent attitude: self respect, results oriented, creative minds

  6. SENS. One unique SENSE to each campaign One main objective Unique communication platforms for each client communication means every posible way of transmitting information Atelier de comunicare There is a need for a holistic approach of the communication phenomenon between companies and their public Our solution: combine many types of communication instruments, typical to different means of communication: events & caravans, trade marketing, shopper marketing, public relations – in optimum proportions, according to the project Different Approach

  7. PR Expertise Corporate communication External affairs Corporate events Internal communication Launching Campaign Strategy Communication tactics Media buying PR relationship Event Management Logistics solutions Building Reputations Media relationship Extended data-base Personal contacts Media monitoring Focused messages

  8. Retail communications Trade promotions Sales fares Open days Exhibitions Trade events Sales Promotions Contests, Sweepstakes, Games, Mail-ins, Instant Win, Match & Win, Scratch & Win, Enter to Win..... In-store executions Promoters Merchandising Data collection Events Consumer and Shopper Brand Experience Sampling Promotion & Trial Events Samplings Caravans Product demo Events Related PR Activities Launchings Press relations Media monitoring Special Events Shopper insights Data collection In-store research Data analysis Communication solutions Business solutions Great BTL experience

  9. Media Buying Outdoor Radio TV Print Online Planning National Strategic planning for long-term campaign Tactic planning for short-term campaign Media Monitoring National/Local Focused on subjects Focused on brands

  10. Agency capabilities • National network LOOK

  11. Agency Capabilities Client service Project management Planning STRATEGIC Concepts Visuals Mechanics POSM’s CREATIVE Print Display POSM’s Equipments Decorations PRODUCTION National structure Execution management HR data based Logistic support DELIVER

  12. Headquarter & local branches

  13. Achievements • Main projects – main clients • Clients • Examples of executions DISCOVER

  14. Achievements • Over 25 corporate events • Over 10 team-buildings • Over 80 in store promotions at national level • Over 20 BTR campaigns in over 2.000 locations • On going merchandising activities • On going marketing management for commercial centers • Over 150 indoor & outdoor event PR& BTL events

  15. Main projects – main clients Corporate events & PR: Mars Romania, Cushman & Wakefield, Observatorul Social, Bernard Bruhner International, RBS, ABN Amro Commercial centers: Promenada Mall Sibiu, Promenada Mall Targu Mures, Magnolia Brasov, Shopping City Suceava, Shopping City Sibiu, Vitantis Shopping City Bucuresti Promotions: Heineken, Pro FM, Kiss FM, Procter&Gamble Merchandising: Coca-Cola, Procter&Gamble, Ficosota, Policolor, Hewlett-Packard

  16. Our clients

  17. Index for examples of executions • Shopping City Suceava • Launching Campaign • Consumer Campaign • Vitantis Shopping Center • Launching Campaign • Shopping City Sibiu • Launching Campaign • Cushman&Wakefield • Corporate Events • Royal Bank of Scotland • Corporate Events • Yuppies • Social Networking

  18. Launching Campaign • Shopping City Suceava - launched in April 2008 • Press Conference (25 media representatives, 94 media apparitions) • VIP Cocktail (800 participants) • Concert (7000 participants) • Check the presentation movie on the CD

  19. Launching campaign – VIP&Press

  20. Launching campaign – Consumer

  21. Launching campaign • Vitantis Shopping Center - launched in September 2008 • Vitantis Shopping Center was developed in 3 stages. The first stage was represented by the opening of Praktiker in 2006. In July 2008 were opened Carrefour, Technomarket and a few commercial gallery shops as the second stage.The third and the final stage was represented by the Opening of the Commercial Gallery and Mobila Bontas in September 2008. • VIP Cocktail (216 participants, 75 media apparitions) • Check the presentation movie on the CD

  22. Launching campaign – VIP&Press

  23. Launching campaign – Consumer

  24. Launching Campaign • Shopping City Sibiu – Expansion Event in November 2008 • Shopping City Sibiu is the first modern commercial center built in Sibiu (november 2006). After the expansion, the retail park reached 85,000 sqm, becoming the largest retail park in Transylvania. The expansion was led by a group of retailers, including Carrefour, Mobexpert, Flanco and Proges. • Press Conference (23 participants, 66 media apparitions) • VIP Cocktail (aprox. 500 participants)

  25. Launching Campaign – VIP&Press

  26. Corporate events • Cushman & Wakefield multi-projects launching for retails • 250 persons • Executive & top management representatives • Projects presentation • Cocktail & socializing

  27. Corporate events • ABN Amro Bank – en event dedicated to all staff (1.000 persons) with the main purpose to communicate the ABN Rebranding. • Starting with 15 October, ABN Amro Romania became Royal Bank of Scotland • Check the presentation movie on the CD

  28. Social Networking • Yuppies Concept • We developed the “Yuppies” concept – a variety of events with and for yuppies • Our objective is to create a network of people with similar status and interests. Not any kind of people, but upcoming, wealthy professionals with fine tastes • We will do so through a series of gatherings - from parties and thematic meetings to innovative events and so on • The term “yuppies” has been used for the first time in 1980, in USA; It derives from YUP - Young Urban Professionals • Yuppies is a communication platform developed by SENS. Atelier de comunicare www.yuppiezone.ro

  29. Social Networking • First party: Friday night, on the 5th of December 2008 • Welcoming: champaign, hostesses, pastry • Entertainment: live music, played by the ASHA Band, a special moment offered by a Mexican mariachi and fine music mixed by a DJ www.yuppiezone.ro

  30. Social Networking

  31. Integrated events with external main sponsor

  32. Thematic events

  33. Corporate identity

  34. General image & Header

  35. 8th March greeting card

  36. Christmas & Easter greeting cards

  37. Press Ad

  38. Logos

  39. Commercial Centre Magazine

  40. Prints

  41. Prints

  42. Prints

  43. Prints

  44. Prints

  45. In store campaigns • “Coca-Cola light te vrea celebru” involved a lot of logistics and a very important number of promoters & tem leaders

  46. In store campaigns • “Rumeneste romaneste” was a mix campaign using shelf communication & in store demo tools

  47. BTR activations • “Combinatia Coca-Cola” was organized for 3 years consecutive, due to the huge success of its mechanics

  48. Caravans • Sprite Caravan: “Fiare pentru fiara din tine” – a humoristic execution for a humoristic concept

  49. DELIVER

  50. Execution, Supervision Control Post execution report & results evaluation Part-timers national coverage Creative concept Transportation & delivery nationwide Resources evaluation (time/costs/materials/people) Storage & product handling Materials production and purchasing Logistical solutions For any type of execution, we provide