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Wokingham Homeworkers Network

Established in 2004, The Wokingham Word has become a cornerstone for local freelancers, growing from 2,000 to over 24,000 readers. This magazine serves as a fun and friendly guide for Wokingham's home workers, offering essential advice on competition, planning, promotion, and navigating the challenges of self-employment. From tax strategies to software upgrades, this publication ensures that freelancers are equipped with the knowledge to thrive in a competitive market. Join us to connect, share experiences, and foster business growth in our vibrant community.

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Wokingham Homeworkers Network

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  1. Wokingham Homeworkers Network Wisdom & Waffle with The Wokingham Word

  2. The Wokingham WordA bit of background • Established 2004 • “My Mag” formula • Re-invention • 2,000  16,000  18,000  24,000 • “proper” magazine format • The fun, free, friendly guide to Wokingham

  3. Know Your Competition

  4. Know Your Competition • Who ARE your key competitors?

  5. Know Your Competition • Who ARE your key competitors? • Can you compete?

  6. Know Your Competition • Who ARE your key competitors? • Can you compete? • Ignore them!

  7. Planning

  8. Planning Do plan … a little bit

  9. Planning Do plan … a little bit Tax and VAT

  10. Planning Do plan … a little bit Tax and VAT Accountant / Book-keeper / Advisor

  11. Planning Do plan … a little bit Tax and VAT Accountant / Book-keeper / Advisor Medium & Long Term Plan?

  12. Tweak Frequently • Constantly Refresh • Cut Costs (or increase prices?) • Software Upgrade • PC Upgrade • Distribution

  13. Promotion • To advertise or not to advertise …

  14. Promotion • To advertise or not to advertise … • Promote consistently

  15. Promotion • To advertise or not to advertise … • Promote consistently • Simple, clear messages

  16. Promotion • To advertise or not to advertise … • Promote consistently • Simple, clear messages • Keep it fresh

  17. Promotion • To advertise or not to advertise … • Promote consistently • Simple, clear messages • Keep it fresh • Loss Leaders

  18. Saying “No”(or “Enough”) • Self Protection • Protection of customers • Judgement • It’s not perfect, but it’s OK

  19. Perils of the Self Employed

  20. Perils of the Self Employed Working from home

  21. Perils of the Self Employed Working from home Sharing the load

  22. Perils of the Self Employed Working from home Sharing the load Non payers

  23. Perils of the Self Employed Working from home Sharing the load Non payers Complaints

  24. That’s all folks! • Any questions?

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