Growth of Online Marketing A Special Case study of India

1. International Research Research and Development (IJTSRD) International Open Access Journal Growth of Online Marketing: A Special Case study of India Growth of Online Marketing: A Special Case study of India International Journal of Trend in Scientific Scientific (IJTSRD) International Open Access Journal ISSN No: 2456 ISSN No: 2456 - 6470 | www.ijtsrd.com | Volume 6470 | www.ijtsrd.com | Volume - 2 | Issue – 2 Growth of Online Marketing: A Special Case study of India Dr. Pushpa Suryavanshi Assistant Professor, Dr. Hari Singh Gour Central University, Sagar, Madhya Pradesh, India Dr. Pushpa Suryavanshi Prof. Qumar Izhar Professor, Government College, Rewa, Madhya Pradesh Madhya Pradesh, India Prof. Qumar Izhar Government College, Naigari Dr. Hari Singh Gour Central University, India ABSTRACT Internet is creating a borderless world. The borderless growth maintain the more then emotionally and quickly connection on the world. In this time Internet economy is a global economy in overall world. It requires co-ordination between countries to take advantage of the large opportunities on a global scale. Developing countries are increasingly challenging the traditionally developed nations. The innovation of the Internet has major impact from both technology and business point of view. With the rising trend of Internet use, it is important to ensure that the environment that is being created allows for the strengthening of long term relationship with customers. The number of companies and countries all over the world are using E-Marketing. If India could not meet this challenge, it will suffer the market globalization. It is therefore imperative to understand the structural changes taking place in market and also the long term impact of the changes due to online buying especially to understand the reasons/causes influencing the customers to buy online. Keywords: Borderless, Globalization, E Economy, Internet etc. INTRODUCTION Internet is creating a borderless world. The borderless growth maintain the more then emotionally and ion on the world. In this time Internet economy is a global economy in overall world. It ordination between countries to take advantage of the large opportunities on a global scale. Developing countries are increasingly challenging the nally developed nations. The innovation of the Internet has major impact from both technology and business point of view. With the rising trend of Internet use, it is important to ensure that the environment that is being created allows for the ng of long term relationship with customers. The number of companies and countries goods and services, or transmitting of funds or data over an electronic platform, mainly the internet. This type of business related to the business to business (B2B), business to consumers (B2C), consumer to consumer (C2C), consumer to business (C2B), and government to consumers (G2C).In this process nvolved various applications, methods, techniques such as email, fax, Web services, shopping arts, e – newsletters to suppliers and etc. for selling and goods and services, or transmitting of funds or over an electronic platform, mainly the internet. This type of business related to the business to business (B2B), business to consumers (B2C), consumer to consumer (C2C), consumer to business (C2B), and government to consumers (G2C).In this process involved various applications, methods, techniques such as email, fax, Web services, shopping arts, e newsletters to suppliers and etc. for selling and buying. INTRODUCTION OF INDIA INTRODUCTION OF INDIA India is a country in South Asia. It is the seventh the second most populous 1.2 billion people, and the most populous democracy in the world. Till the date Trend continue growing in India, maximum customers are liked the online marking wants saving of time, money and etc. So he likes the online marketing. In India and other countries’ maximum companies join the E- for every purpose of self and customers. Growth of online customer continuous rise in the current population of India based on the latest Internet . India population is equivalent to 17.84% India is a country in South Asia. It is the seventh largest country by area, the second country with over 1.2 billion people, and the most populous democracy in the world. of E-Marketing is continue maximum customers are like because everyone wants saving of time, money and rush etc. So he likes the online marketing. and other countries’ maximum companies join the E Marketing for every purpose of self and customers. Growth of online customer continuous rise in the world included India. The current population of India is 1,326,801,576 (2016) based on the latest Live Stats. India population is equivalent to 17.84% of the total world population. Second ranks in the of countries by populatio population 462,124,989 (2016) (2016) online users in India. Marketing. If India could not meet this challenge, it will suffer the market globalization. It is therefore imperative to understand tural changes taking place in market and also the long term impact of the changes due to online buying especially to understand the reasons/causes influencing the customers to buy online. Borderless, Globalization, E- Marketing, . Second ranks in the list Commerce is a wider area for marketing and social services for the peoples of the world with the help of without wireless and paperless work. In this modern and globalization time every one want innovation and new technology based methods for working. E commerce or electronic commerce gives the mo facilities for working in any field. Actually E Commerce is a deal with the buying and selling of Commerce is a deal with the buying and selling of Commerce is a wider area for marketing and social services for the peoples of the world with the help of without wireless and paperless work. In this modern of countries by population but comparatively ant innovation and new technology based methods for working. E commerce or electronic commerce gives the more facilities for working in any field. Actually E- @ IJTSRD | Available Online @ www.ijtsrd.com @ IJTSRD | Available Online @ www.ijtsrd.com | Volume – 2 | Issue – 2 | Jan-Feb 2018 Page: 146

2. International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456 International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456 International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 present study, an attempt has been made to growth of E-Marketing in India. These study Online Marketing sectors. . LIMITATIONS OF THE STUDY t study, an attempt has been made to growth of These study one related to the OBJECTIVES OF THE STUDY 1. To study and analysis the internet users 2. To study the E-Marketing growth of India 3. To study the growth of India comparative other 4. To Study the reasons for online Marketing in India. 5. To analysis the better option for improvement of E Marketing in India. internet users of India. growth of India. comparative with LIMITATIONS OF THE STUDY To Study the reasons for online Marketing in India. Due to constraints of time and resources, the study is likely to suffer from certain limitations. The other To Study the reasons for online Marketing in India. 5. To analysis the better option for improvement of E- countries countries. Due to constraints of time and resources, the study is likely to suffer from certain limitations. The limitations of the study are: 1. The study is based on only 2. The secondary data are collected from other sources for growth of online marketing in 3. This study based on the only to 2015-16 years. PROGRAMME HAVE BEEN STUDIED only secondary sources data. a are collected from other online marketing in India. based on the only time period 2010-11 RESEARCH METHODOLOGY The study is based on secondary data that has been collected from other secondary sources. The study covers the period of 2010-11 to 2015 FOR THIS PURPOSE THJE FOLLOWING FOR THIS PURPOSE THJE FOLLOWING PROGRAMME HAVE BEEN STUDIED The study is based on secondary data that has been collected from other secondary sources. The study to 2015-16.In the 1.INTERNET USERS OF VARIOUS USERS OF VARIOUSCOUNTRIES WITH INDIA AS 2016. Graph 1 Countries's Internet Users % Countries's Internet Users % in 2014-15 89% 86% 100% 59% 53% 46% 50% 19% 0% India China Brazil Russia Japan US Source: - Market Realist Market Realist By observing Graph 1 according to population internet users are increased in per year world. 89% internet users in US this is highest condition and lowest condition in India only 19 %. If we see the condition of internet users before the time in India, they have grown the uses for online 2.INTERNET USERS IN INDIA 2015 Graph 2 (Million) (Million) Graph 3 (Million) raph 1 according to population internet users are increased in per year or in US this is highest condition and lowest condition in India only 19 %. If we see the condition of internet users before the time in India, they have grown the uses for online or day by day in overall in US this is highest condition and lowest condition in India only 19 %. If we see the users and E-Marketing. 2015-16Geographical distribution of internet users in India Geographical distribution of internet users in India (Million) 250 Internet Users % 216 200 165 165 30 26 26 138 130 150 21 Rural 99 92 20 15.1 100 Urban 12.58 60 10.07 7.5 38 10 50 0 0 0 0 2012 2013 2014 2014 2015 2010 2011 2012 2013 2014 2015 2015 Source: - Google Source: - Google Google @ IJTSRD | Available Online @ www.ijtsrd.com @ IJTSRD | Available Online @ www.ijtsrd.com | Volume – 2 | Issue – 2 | Jan-Feb 2018 Page: 147

3. International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 By observing and analysis the Graph 2 and 3 in India the internet users are continuously grow per year or day by day for personnel, official and other works. In India internet users year 2010 are 7.5% and year 2015 the growth of online users are 26% and till the date the maximum educated and non-educated peoples are use and like the online system process because they know the this system can be save time and avoided the maximum suffering problems. Graph 3 analysis the India’s rural and urban online populations. In India rural online user’s year 2012 to 2015 increased 100 and urban population year 2012 to 2015 continuously increased 117. These graph show the till the date in India overall rural and urban online users continuously increased. ONLINE USERS APPLICATIONS OF INDIAINDIAN ONLINE GROWTH Graph 4 (Activities performed in India) Graph 6 Activities 45% 50% 40% 26% 30% 17% 13% 20% 11% 8% 7% 7% 10% 0% Source: - Mobile Consumer Report, a global snapshot 2013 Graph number 4 shows the various types of activities performed by peoples in India and other countries but in India internet users are like SMS 45%, Social Networking 26%, 7% Shopping, 7% Mobile Banking,17% Email, 13% App, 11% Online music, 8% Instant Messaging etc .with the help of online system. Maximum E- Retail companies’ market share & forecast involve in India like that Snap deal, Mantra, Yebhi, Lets buy, Home shop 18, Naaptol, Flip kart, E Bay and others and Indian online Retail Market growth is year 2011 1800 Crore and this growth continuously increase year 2015 7200 Crore. CHALLENGES OF E –MARKETING IN INDIA CONCLUSION In India there are many problems for E-Marketing comparatively other countries like that High return rates, cash on delivery, payment gateways inefficiency, a quality penetration, Features phones still rule Reliable Logistics and Supply Chain, Computer / Internet literacy and effective reach, Tax norms, overfunded competitors are driving up cost of customer acquisition, too many players, startups have to struggle etc. but growth of E-Marketing continuous increase with many problems till the date but mobile, internet, and social media penetration and growth can be quantified, describing the changes in social values and lifestyles that have accompanied those trends is far more challenging. Online marketing especially search a fastly engine for double digit marketing in few Future years of India and world. In this present time many households used online marketing and growth of online household the roost, members continues increased. Maximum E-Marketing companies are foreigner and these companies stable in India. The transaction of online marketing depend on consumers and company, so in this condition the government face the financial loss like that profit, tax etc. This financial loss is own country and own people. The online marketing gives many facilities for all persons of every country in many areas. @ IJTSRD | Available Online @ www.ijtsrd.com | Volume – 2 | Issue – 2 | Jan-Feb 2018 Page: 148

4. International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 REFERENCES 1.International Marketing SBPD Publication Writer Dr. S. C. Jain. 2. International Marketing SBPD Publication writer Dr. I. M. Sahai. 3.www.e-marketing in India 4.www.gdp growth of India 5.www.Market Realist 6. Mobile Consumer Report, a global snapshot 7. @ IJTSRD | Available Online @ www.ijtsrd.com | Volume – 2 | Issue – 2 | Jan-Feb 2018 Page: 149