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Converge: The Intersection of Marketing and Technology

Learn how to transform your business by merging marketing, technology, and creativity to create new brand experiences that put the customer at the center. Embrace diversity, reject silos, and act like a startup to drive innovation forward.

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Converge: The Intersection of Marketing and Technology

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  1. CONVERGE: Transforming Business at the Intersection of Marketing and Technology Bob Lord, Global CEO

  2. IT’S MORE • THANJUST • CREATIVITY

  3. IT’S MORE • THANJUST • TECHNOLOGY

  4. IT’S MORE • THANJUST • MEDIA+DATA

  5. CONVERGE NEW BRAND EXPERIENCES MEDIA (+ DATA) TECHNOLOGY CREATIVITY

  6. NEW TECHNOLOGY PALETTE FUELS BRAND EXPERIENCES

  7. MEDIA ALLOWS CONVERSATION

  8. CREATIVITY COMES FROM EVERYWHERE

  9. BUSINESS OF • STRATEGY AND INSIGHT TECHNOLOGY MEDIA CREATIVE

  10. THERE ARE 5 BEHAVIORS TO EMBRACE

  11. PUT THE CUSTOMER AT THE CENTER • THINK OF YOUR BRAND AS A SERVICE • REJECT SILOS • ACT LIKE A STARTUP • EMBRACE DIVERSITY

  12. PUT THE CUSTOMER AT THE CENTER • THINK OF YOUR BRAND AS A SERVICE • REJECT SILOS • ACT LIKE A STARTUP • EMBRACE DIVERSITY

  13. YOUR CAMPAIGN MUST • BE STRUCTURED • AROUND THE CUSTOMER

  14. YOUR STRATEGY MUST BE BASED ON DATA FROM ACTUAL CUSTOMERACTIVITY

  15. END TO END EXPERIENCES BUILD THE BRAND

  16. PUT THE CUSTOMER AT THE CENTER • THINK OF YOUR BRAND AS A SERVICE • REJECT SILOS • ACT LIKE A STARTUP • EMBRACE DIVERSITY

  17. YOU ARE NO LONGER IN THE BUSINESS OF SELLING STUFF, YOU’RE FILLING CONSUMER NEEDS

  18. PUT THE CUSTOMER AT THE CENTER • THINK OF YOUR BRAND AS A SERVICE • REJECT SILOS • ACT LIKE A STARTUP • EMBRACE DIVERSITY

  19. REJECT THE SILO CTO ECOMM CEO CMO RETAIL

  20. PLATFORMS DRIVE DECISIONS EARLY MORNING WORKDAY EVENING DEVICE USAGE PEAKS

  21. PUT THE CUSTOMER AT THE CENTER • THINK OF YOUR BRAND AS A SERVICE • REJECT SILOS • ACT LIKE A STARTUP • EMBRACE DIVERSITY

  22. EMPLOY AGILE METHODOLOGY AND RAPID PROTOTYPING

  23. WHY I BELIEVE

  24. VERIFICATION CREATIVE SOCIAL CROSS SCREEN AGENCY TRADING DESK DATA DSP SSP PUBLISHER ADVERTISER ATTRIBUTION ANALYTICS $1.00 $0.45 -15% to 20% -15% to 20% OR LESS -20% to 40%

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