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Oregon Contemporary Theatre

Oregon Contemporary Theatre. Chelsea Kari. About OCT. Founded in 1992 as Lord/ Leebrick Theatre New space, new name, new brand Mission

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Oregon Contemporary Theatre

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  1. Oregon Contemporary Theatre Chelsea Kari

  2. About OCT • Founded in 1992 as Lord/Leebrick Theatre • New space, new name, new brand • Mission • Oregon Contemporary Theatre creates bold entertainment, challenges expectation, inspires curiosity, encourages dialogue and supports positive change. We believe theatre can transform audiences, students, artists, our community and the world around us.

  3. Marketing Needs/Desired Outcomes • To bring in younger audiences • To convert single ticket purchasers into season ticket holders • To fill larger venue

  4. Social Media Marketing • Facebook • More variety in posts • Twitter • Links to reviews and articles • Live Tweet preview night • YouTube • Create a YouTube channel

  5. Loyalty Marketing • Expanding Flex-pass benefits • Access to backstage tours, preseason previews, souvenirs • Special meet-the-artist events • Increased communication • Newsletters and special mailings • Customer service calls • Separate strategies for new subscribers, renewing subscribers, and lapsed subscribers

  6. Word of Mouth Marketing • Offer free tickets to “opinion leaders” • Offer “sneak previews” • Referral discounts

  7. Implementation • Marketing Director • Box Office Director • Interns • Volunteers • Board Members

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