1 / 22

“WHAT SHOULD I DO… IT’S ALL BEEN DONE…?”

“WHAT SHOULD I DO… IT’S ALL BEEN DONE…?”. LOCATING OPPORTUNITIES BY PAYING ATTENTION. MICHAEL W. PICZAK, Dipl.T., B.Comm., MBA MAY 2004. TRUE, FALSE OR UNCERTAIN:. “EVERY PRODUCT THE WORLD COULD CONCEIVE HAS BEEN DISCOVERED” Chief Patent Officer, U.S. Patent Office, 1903.

ikia
Télécharger la présentation

“WHAT SHOULD I DO… IT’S ALL BEEN DONE…?”

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. “WHAT SHOULD I DO… IT’S ALL BEEN DONE…?” LOCATING OPPORTUNITIES BY PAYING ATTENTION MICHAEL W. PICZAK, Dipl.T., B.Comm., MBA MAY 2004

  2. TRUE, FALSE OR UNCERTAIN: “EVERY PRODUCT THE WORLD COULD CONCEIVE HAS BEEN DISCOVERED”Chief Patent Officer, U.S. Patent Office, 1903

  3. OPPORTUNITY FINDING • INDUSTRIES NEEDING A MAKEOVER • THINGS THAT DON’T WORK • LISTEN TO PEOPLE COMPLAIN • INVENT SOMETHING • THINGS PEOPLE CAN’T DO FOR THEMSELVES • THINGS PEOPLE WON’T DO FOR THEMSELVES • SERVICES COMPANIES DON’T GET RIGHT • LARGE COMPANIES DIVESTING UNPROMISING BUSINESSES • GOVERNMENTS PURSUING ALTERNATIVE SERVICE DELIVERY • THINGS THAT ARE OVER PRICED • TRENDS • PRODUCTS THAT ARE ‘RETRO’

  4. INDUSTRIES NEEDING A MAKEOVER • BOWLING ALLEY • JUNK/SCRAP YARDS • TRUCK STOPS • ROOFING BUSINESSES • GAS BARS • PLACEMENT AGENCIES

  5. THINGS THAT DONT’ WORK • NYLONS THAT RUN • CARS THAT DON’T • WINDOWS 95, 98, 2000, XP • MUFFLERS THAT LAST > 3 YEARS • LONG LINE UPS AT BANKS, CHECK OUTS, THEME PARKS, AIRPORTS, ETC. • WINDEX DISPENSERS • CELL PHONE SERVICE • DVD PLAYERS

  6. LISTEN TO PEOPLE COMPLAIN • “I FIND EVERY ONE’S GOLF BALL BUT MINE” • “WHAT LIST AM I ON SO THAT I GET MESSAGES ABOUT PHARMACEUTICAL DRUGS, VIAGRA, GENITAL ENLARGEMENT AND BEING A PORN STAR?” • “WHAT DO I DO WITH ALL THESE OLD LEGAL DOCUMENTS?” • “WHAT DO YOU MEAN YOU CAN’T OPEN THE ELECTRONIC FILES I SENT YOU?” • “HOW LONG DOES IT TAKE FOR A DOCUMENT TO MOVE COUPLE OF BLOCKS THROUGH DOWNTOWN?” • “WHAT ABOUT A WEDDING REGISTRY FOR MY POWER TOOLS?”

  7. LISTENING TO GOLFERS HAMILTON SPECTATOR MAY 12, 2004

  8. KILL THE SPAM 13/19 MESSAGES ARE SPAM

  9. LISTEN TO MEN HAMILTON SPECTATOR MARCH 2004

  10. INVENT SOMETHING • SNOWMOBILE • BOWLING • BEER CARTON • PEA-LESS WHISTLE (FOX-40 WHISTLE) • IMAX CAMERA • WESCAM CAMERA TECHNOLOGY • ICE SKATES • ICE SKATE SHARPENER • TIM HORTON’S COFFEE/TIM BITS, ETC. • ICE WINE

  11. A WORLDWIDE PRODUCT

  12. THINGS PEOPLE WANT BUT CAN’T DO THEMSELVES • SHOVEL SNOW • WALLPAPER • POOL CHEMICALS • PAINTING • RAKING LEAVES • DETAILING CARS • COOK MEALS FOR THEMSELVES • TAKE DOG FOR WALK • WATCH HOUSE WHILE ON VACATION • UNDERGROUND SPRINKLER SYSTEMS • LOOK AT HOME DEPOT SEMINARS

  13. THINGS PEOPLE WANT BUT WON’T DO THEMSELVES • CLEAN WINDOWS • PLUMBING • ELECTRICAL • CLEAN EAVESTROUGHS • REMOVE SNOW FROM ROOFS • HOUSECLEANING

  14. SERVICE: WHO DOESN’T GET IT? • FUTURE SHOP • GOVERNMENT SERVICES • BANKS • CABBIES • RAINFOREST CAFÉ • SOUP NAZI • INTERNET SERVICE PROVIDERS • MacDONALD’s • POSTAL SERVICE • AIR CANADA • GAS STATIONS • CAR REPAIR OPERATIONS

  15. CUSTOMER SERVICE: AN OXYMORON?

  16. LARGE COMPANIES DIVESTING UNPROMISING BUSINESSES • IMAX • GENNUM TECHNOLOGIES • WESCAM • GRAB A PIECE OF EQUIPMENT THAT IS BEING SOLD • GRAB A PIECE OF EQUIPMENT THAT IS BEING DUMPED

  17. GOVERNMENTS PURSUING ALTERNATIVE SERVICE DELIVERY • WASTE COLLECTION • OPERATING PRISONS • IT SERVICES • PERSONNEL RECORDS • GARBAGE COLLECTION • OPERATING BUILDINGS • OPERATING WATER PURIFICATION PLANTS • OPERATING AIRPORTS • SWITCHBOARD OPERATIONS • MAINTENANCE • PRINTING SERVICES • PAYROLL MANAGEMENT • CARE FOR THE AGED

  18. PRODUCTS THAT COST TOO MUCH • HIGH SPEED INTERNET • PRINTER CARTRIDGES • CELLULAR SERVICE • GASOLINE • BEER • LIQUOR • CIGARETTES • DIAMONDS (see 60 Minutes II piece) • WINE • MUSIC • MUNICIPAL SERVICES • GOVERNMENT SERVICES • CAR REPAIRS • ISP SERVICES • STARBUCKS/COFFEE • REAL ESTATE TRANSACTIONS ( Flat Fee Realty, www.privaterealestate.ca) • DRAWING UP WILLS • INSURANCE GENERALLY BUT ESPECIALLY SMALL BUSINESS • BENEFITS PACKAGES FOR EMPLOYEES

  19. SOURCES OF PRODUCT OR SERVICE IDEAS

  20. TRENDS • EVERY INDUSTRY HAS THEM • THESE REPRESENT ACTIVITIES, PRODUCTS, SERVICES THAT SOCIETY HAS LATCHED ON TO • REPRESENT SIGNIFICANT CHANGES IN CONSUMPTION YEAR TO YEAR • FOUND BY DOING SWOT ANALYSIS • INDUSTRY ASSOCIATIONS DO THIS WORK FOR YOU • CAN BE DRIVEN BY: • POLITICAL CHANGES • ECONOMIC CHANGES • SOCIAL CHANGES • TECHNOLOGICAL CHANGES

  21. PRODUCTS THAT ARE ‘RETRO’ • CAPITALIZING ON THE ‘RETRO’ TREND

  22. “WHAT SHOULD I DO… IT’S ALL BEEN DONE…?” PAY ATTENTION, DO YOUR RESEARCH AND FIND OPPORTUNITIES MICHAEL W. PICZAK, Dipl.T., B.Comm., MBA MAY 2004

More Related