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What is Share the Road?

What is Share the Road?. Pro Walk / Pro Bike Conference September 6, 2006 brought to you by the Marin County Bicycle Coalition. So, what is Share the Road?. What’s that sign mean? Who shares with whom? vehicles with bicycles? vehicles with motorcycles?

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What is Share the Road?

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  1. What is Share the Road? Pro Walk / Pro Bike Conference September 6, 2006 brought to you by the Marin County Bicycle Coalition

  2. So, what is Share the Road? • What’s that sign mean? • Who shares with whom? • vehicles with bicycles? • vehicles with motorcycles? • cars with trucks? • Who watches out for whom? • Don’t I get to pick who I share with? Across the country, it is clear that the concept is NOT clear!

  3. A motorist’s perspective… Ahhhh… the open road….just for me...

  4. A cyclist’s perspective… Ahhhh… the open road…. for me and my cycling friends...

  5. Share The Road is… • a code of conduct that promotes cyclist and motorist safety: • obeying traffic laws • knowing your legal rights • being courteous • a campaign that target drivers AND riders equally

  6. The birth of a Share The Road powerpoint • Common issues nationwide: • Lack of understanding of traffic law and rights • Bicycle-vehicular collisions • Road rage attitudes .

  7. The powerpoint’s messaging:TRAFFIC LAWS . • Generally, motorists and cyclists are subject to the same traffic laws • Cyclists and motorists: • Follow the Same Rules • Share the Same Roads • Have the Same Rights

  8. CYCLIST Misc. WrongWay Door Overtaking Drivewayyield Left turnfrom right edge Stop/signal Drivewayrideout Righthook(Right turnfrom behind) Stop/signal Oncomingleft turn Swerve MOTORIST Motorist/ Cyclist Collisions Source: BikeEd Instructor Manual Based on Effective Cycling The powerpoint’s messaging:COLLISIONS • Collisions are caused by both motorists and cyclists almost 50%:50%

  9. WRONG-WAY RIDING 14% CYCLIST

  10. WRONG-WAY RIDING – Share the Road Behaviors • Never ride against traffic • Cross the street safely at intersections or crosswalks • Be aware of cyclists • Yield to cyclists crossing the street

  11. The powerpoint’s messaging:SAFE TRAVEL SPACE Marginalized to a non-existent shoulder . Sharing the road with safe travel space

  12. 2-3 ft. + 3 ft. min YES! What is “Practicable”? NO…

  13. The powerpoint’s messaging:COURTESY • Inclusion of common sense tips that can prevent collisions .

  14. The powerpoint’s messaging:WHAT’S THAT CYCLIST DOING? using a hand signal… Driver’s seat views of cyclists . waiting at a stop sign…

  15. Share The Road Toolkit The “How To Transform Road Use Attitudes and Behaviors in Your Community” reference

  16. So what’s the problem? • In 2005 alone, 5,849 nonmotorists were killed by motor vehicles: 4,881 pedestrians, 784 pedalcyclists, and 184 other/unknown.(source: National Center for Statistics and Analysis - Motor Vehicle Traffic Crash Fatality Counts and Estimates of People Injured for 2005 – FARS & GES August 2006) • “A motorist is less likely to collide with a person walking or bicycling if more people walk or bicycle…” (source: “Safety in numbers: more walkers and bicyclists, safer walking and bicycling,” Injury Prevention 2003; 9:205-209).

  17. Why are Share the Road campaigns the solution? Because they can: • save lives • teach children responsible, safety-minded behaviors as they begin riding bicycles • provide increased education about the shared rights and responsibilities of motorists and cyclists

  18. Share the Road national survey • directly solicited 400 contacts via email • Bicycle coalitions and advocate groups • State DOTs and police departments • Cities and Counties • Cycling teams and clubs • received 29 responses • included 32 Case Studies 12 coalitions / advocate groups 7 Cities and Counties 6 State DOTs

  19. Share the Road campaign types • Motorist/Cyclist Education • Driver Education • Youth (Pre-driver) Education • Bike Rides • Public Awareness (multi media) • Public Awareness (single media)

  20. Share the Road campaign trends Duration: 9 Three + yrs annually 7 Three + yrs year-round 6 Three + yrs wkly, monthly, bi-monthly 5 One-three yrs 5 up to 1.5 yrs short term pilot

  21. Share the Road campaign trends Range: 12 statewide 12 region/countywide 5 single city 1 multiple cities 1 nationwide 1 two schools

  22. Share the Road campaign trends Funding: 14 federal grants 7 self-funded 4 corporate grants/sponsors 5 local/state grants 3 contracts 1 each: sales tax, city, police depts, fee-based

  23. Share the Road campaign trends Partners: 13 DOTs 6 Depts Public Health/Safety 6 law enforcement agencies 3-4 each: DMV, vol. members, advocate orgs, schools, bike shops, neighborhood assocs. 1-2 each: bike team/club, Dept. of Edu., Bike Advisory Group, Park/Rec Dept, city, Transit Authority, YMCA, AAA, law firm, bus/metro agency, local business, school/university

  24. Share the Road campaign trends Evaluation Criteria (measurable issues): 8 crash types 8 behavior modification 7 # of people contacted 7 bicycle ridership 6 injury counts 3 crash locations 3 citation counts

  25. Share the Road campaign trends What constituted ‘success’: 13 total/increasing numbers reached 6 evident behavior modifications 4 received positive feedback 2 fatalities fell or leveled off 7 success rating ‘Not Available’ (22% of Case Studies)

  26. Share the Road campaign trends 5 Top Challenges: • resources to conduct effective outreach (funding, staff, volunteers, partners, time) • accurately quantifying success • reaching motorists and cyclists equally • contacting underserved populations • getting local partner involvement

  27. Campaign Recommendations Funding: Repeat, accessible funding will allow routine campaign implementation, leading to greater message saturation and behavior changes. Evaluation: Standardized (national?) methods will allow for consistent measurements of results that are quantifiable and comparable.

  28. Acknowledgement This presentation was made possible by a grant from the National Highway Traffic Safety Administration (NHTSA) For more information, contact: Kim Baenisch, Executive Director Marin County Bicycle Coalition www.marinbike.org (415) 456-3469 x 1# kim@marinbike.org

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