GUEST SPEAKER Thursday, March 15 Tim Enwall

1. GUEST SPEAKER Thursday, March 15 Tim Enwall Solista/Gartner Group Topic: “Assessing Emerging Technologies in Organizations”

2. Problems that Intranet can solve: Better Decision Making - Information Access & Quality Better process support - Timeliness, relevance, and decreased cost Better communication - Everything is a mouse click away, bi-directional, and available to everyone Better access to IT - Drive the car without having to be a mechanic, faster and cheaper development, and open system Better administrative functions - forms, meeting minutes, directories, calendars, etc. - help desk

3. Intranet Building Blocks - Mail - Threaded discussion - Documents threaded discussion - Forms to mail - Forms to Databases - Database to HTML - Personal Agents - Standard Script Libraries - Shared White Boards - Voice and Video Conferencing

4. Building Intranet Applications - Think beyond traditional applications--Think about the whole function. - Develop the process in terms of functional classes. - Identify whether the process being supported is structured, semi-structured or unstructured. - Support leaning by individuals and the organization

5. Basic Roles for ManagingIntranet Content - Administrator - Publisher - Editors - Authors - Webmasters

6. Intranet Administrator Responsibilities: Skills: - Chairperson of the Web Council - Develops and champions the overall Intranet strategy within the company - Monitors, facilitates and coordinates the development of all Intranet policies and standards - Coordinates policy, standards and management interfaces with other organizations - Develops and presents executive awareness and update programs - Monitors and coordinates Intranet skills requirements and training at all organizational levels - Owns the Intranet standards documentation - Owns the top level of the Enterprise Map - Understands Intranet technology capabilities and their pragmatic application - Able to focus on business needs and opportunities over technology - Has a passion for enabling distributed capability and decision making - Able to synthesize diverse opportunities into cohesive strategic frameworks - Excellent speaking, writing and leadership skills - Able to develop rational justifications for Intranet programs and investments - Able to generate credibility with and respect from participants at all levels

7. Publisher Responsibilities: Skills: - Develops the content approval process for her organization - Identifies and negotiates the information input requirements of her organization - Identifies and negotiates the information output requirements of her organization - Chairs her organization's Editorial Council - Monitors, facilitates and coordinates the implementation of all Intranet policies and standards within her organization - Owns her organization's standards for formal information - Represents her organization on the Web Council - Understands the business and how information drives her organization's functions - Able to understand Internet technologies and their application to the business functions - Has a passion for enabling distributed capability and decision making - Able to develop and implement effective policies and standards - Excellent speaking, writing and leadership skills - Able to develop rational justifications for Intranet programs and investments - Able to generate credibility with and respect from participants at all levels

8. Editor Responsibilities: Skills: - Identifies specific information required for a project - Identifies and obtains the resources required to complete the project - Develops and manages project schedules and timelines - Ensures that information follows corporate and organizational policies and standards - Identifies and manages the appropriate reviews and sign-offs - Publishes the the approved content on the proper servers - Participates as a member of the Editorial Council - Works with the webmaster to ensure proper availability, access controls, backup and archiving - Excellent organization skills - Ability to identify and document project requirements - Ability to develop, document and manage to realistic project timelines - Ability to understand and manage to corporate and organizational policies and standards - Excellent speaking, writing and leadership skills - Understanding of when to use pull versus push publishing technologies - Ability to generate credibility with and respect from participants at all levels

9. Author Skills: Responsibilities: - Meet the information requirements of the immediate audience - Adhere to creation, presentation and interface standards - Design and organize content to be flexible and reusable - Expertise in the content field - Understanding of Intranet presentation technologies and options - Good presentation (writing/programming/etc.) abilities and practices - Ability to use appropriate creation (authoring/programming) tools - Good understanding of vendor-independent, Intranet standards and protocols

10. Webmaster Skills: Responsibilities: Technical - Administers and maintains one or more web servers and their software - Provides backup and archiving of web server content - Administers and ensures that access control & security requirements are met - Acquires and installs shared applications tools and libraries that enable domain specialists to create and maintain their own content and solutions - Provides and maintains the Intranet search engine - Provides interfaces to corporate data bases and legacy applications - Provides or arranges for custom Intranet application support to domain specialists - A strong desire to enable non-technical users and make them self-sufficient - Experience with systems administration, systems programming - Experience with web servers and web-based applications - Experience with object-oriented approaches - C, C++, Java programming - CGI, Perl script programming - Experience with Data base Management Systems - Good interpersonal communication skills - Strong writing skills

11. Webmaster (cont.) Skills: Responsibilities: Support - Reads and takes timely action on "Webmaster" email: - Forwards domain specific Webmaster mail to the appropriate people - screens out "junk" mail - answers generic site mail - Informs domain specialists of new Intranet enabling capabilities - Provides or arranges for training on how to use the client-side tools

12. B2B Adoption: What to Look For - Fragmented buyers - Fragmented markets - Inefficient markets - Large spot market for product pricing - Few long term contracts and relationships - Weak supplier/buyer relationships - Few proprietary EDI systems - No JIT inventory management - Complex product specifications - Generic or commodity product bias

13. Why Use B2B? - Find new customers - Advertise your products on-line - Cut operating costs with better sourcing - Cut interest costs with lower inventory - Cut EDI costs by going via the Web - Improve customer services - Increase customer switching costs

14. FOLLOW-UP Jan 96 A web site to disseminate basic information already available. (Cost: $100,000) Sep 96 More product-specific information and first online industrial gases catalog. Dec 96 Amines catalog and polymer products. Jul 97 Web/Phone product ordering system: an AT&T service Oct 97 Shopping cart approach to ordering specialty gases and other products. Nov 97 Air Product’s surplus equipment database available to the public. April 98 Two international sites: Spain & France Dec 1999 Three more international sites: Australia, Canada, Italy, Korea, and Taiwan Annual cost to maintain each site ($200,000+)

15. THE PRIMARY OBJECTIVES OF THE AIR PRODUCTS CASE STUDY WERE: 1. TO SHOW HOW A GLOBAL MULTIBILLION-DOLLAR CHEMICAL INDUSTRY IS TRYING TO USE THE INTERNET AS: a) A CUTTING-EDGE MARKETING APPROACH AIMED AT ITS HIGH-TECH CUSTOMERS, AND b) AN ORGANIZATION-WIDE INTERNAL COMMUNICATION INFRASTRUCTURE 2. THE CASE HIGHLIGHTS THE MANAGERIAL CHALLENGES OF INSTITUTIONALIZING AN EXTERNAL AND AN INTERNAL INTERNET STRATEGIES. 3. A KEY PROBLEM REVEALED IS THAT THE IMPLEMENTATION STRATEGY FOLLOWED HAS NOT YET ADDRESS THE ORGANIZATIONAL TRANSFORMATION THAT IS REQUIRED.