Créateur de présentation | Survey | Quiz | Lead-form Accédez à 1,00,000+ modèles PowerPoint (pour les utilisateurs de SlideServe) - Parcourir maintenant
Download
revenue management n.
Skip this Video
Loading SlideShow in 5 Seconds..
Revenue Management PowerPoint Presentation
Download Presentation
Revenue Management

share
play prev play next
play fullscreen
1 / 9

Revenue Management

147 Vues Download Presentation
Télécharger la présentation

Revenue Management

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. Revenue Management How Hotels Determine Rates What Can You Do to Help Find Per Diem Rates Factors that Effect Room Rates

  2. Forecast Meeting Critique Meeting • STaR Report Review • Past Critique • ROM Report Setting Rates • Restrictions for the next 90 days • Forecast • Competition Pricing

  3. What’s a STaR Report? • Smith Travel Research – Independent research organization • Compile market data on selected hotel comp set, on occupancy, room rate and market share in a confidential manner • Evaluate performance relative to defined competitive set • View property and market trends by day of week and seasonality

  4. STaR Reports • Market Share Reports compare property occupancy, ADR and RevPAR performance by day of week, over time and to previous year, • Occupancy Index (Penetration Index) - measures hotel’s fair share of the market • ADR Index (Rate Index) – Represents rate premium vs. their market competitive set • RevPAR Index (Yield or Effective Index) - Measures hotels premium (over/under) of revenue share of their Market.

  5. Restrictions – maximizing opportunity • MSx = you must stay x nights if you arrive on this date and want this rate • MXn = you much check out after n nights if you want this date/rate (think weekend) • NMQ = no rooms allowed at this rate • CTA – closed to arrival – if you arrive earlier you can get this rate but if you arrive today you get a different answer • 3/1 = if you arrive this date, you can get the rate but only if you are not asking for a LOS in the middle (i.e. 2 nights)

  6. How it Looks –

  7. What’s a Per Diem Player to do? • Book as a group with LOI • Day of Week/Pattern • In DC, book between conventions or on top of them for catering only groups • http://www.dcconvention.com/UpcomingEvents.aspx • Book around the Congressional Calendar http://majorityleader.gov/calendar/113thCongressFirstSession.pdf

  8. Are you Ready? ???????? WHO ARE YOU GOING TO TAKE ????????

  9. THANK YOU! Mike GadellArea Assistant Director of Sales & Marketing B.F. Saul Tysons Corner Hotels Courtyard by Marriott Tysons Corner Crowne Plaza Tysons Corner Tel: 703-584-2143 Cell: 703-966-8111Fax: 703-893-2062mike.gadell@bfsaul.com