Presentation Transcript

1. Online Agrimarketing: Planning before you plant

   Presented by: Scott Skelly Corn Mazes America
2. Your Presenter
3. Your Presenter Scott Skelly
4. June 2011-2012 Internet Statistics The total time spent online in the US is up 21% 17% of PC time spent on Facebook Pinterest grew 1,047% and is now more used than Google+, and Myspace 119.3 million people in the US own smartphones as of the end of September
5. Shift Happens Rarely will one aspect of online marketing make or break a business Rarely will any one aspect of marketing make or break a business Many businesses fail without marketing
6. Why Market Online? Marketing drives sales Connect with customers
7. Does Online Fit Your Farm? How do your customers perceive your farm, or what image do you purposely create? Shift Happens
8. Online Medium Analysis Medium Type:   ex. Website, Facebook Who will it reach? Broadcast or targeted? Customers or potential customers?
9. Forms of Advertising and Publicity BroadcastvsTargeted
10. Online Medium Analysis Medium Type: ex. Website, Facebook Who will it reach? Broadcast or targeted? How will they find it? Direct link, from social media friend? Why will they care? Are they looking for you? Are they interested?
11. Online Medium Analysis How will it benefit my business? Sell product, grow image? Why does this medium fit my business? or What area of my business does this fit? CSA, Roadside stand, Farmer’s Market, Brand What are possible drawbacks of this medium? Cost, time, negative posts
12. Online Medium Analysis keyword=“Costs” Financial: First time setup: Software, programming Recurring: Hosting, updates, subscription Labor: Off season prep In season
13. Popular Tech Marketing Mediums Websites Blogs Facebook Twitter Pintrest Text messaging Email Banner Ads Cost Per Clicks Smartphone compatible websites
14. Websites Who will it reach? How will they find it? Why will they care? How will it benefit my business? Why does this medium fit my business? or What area of my business does this fit? What are possible drawbacks of this medium? Costs Labor requirements
15. Blogs Who will it reach? How will they find it? Why will they care? How will it benefit my business? Why does this medium fit my business? or What area of my business does this fit? What are possible drawbacks of this medium? Costs Labor requirements
16. Facebook Who will it reach? How will they find it? Why will they care? How will it benefit my business? Why does this medium fit my business? or What area of my business does this fit? What are possible drawbacks of this medium? Costs Labor requirements
17. Twitter Who will it reach? How will they find it? Why will they care? How will it benefit my business? Why does this medium fit my business? or What area of my business does this fit? What are possible drawbacks of this medium? Costs Labor requirements
18. Pintrest Who will it reach? How will they find it? Why will they care? How will it benefit my business? Why does this medium fit my business? or What area of my business does this fit? What are possible drawbacks of this medium? Costs Labor requirements
19. Text Messaging Who will it reach? How will they find it? Why will they care? How will it benefit my business? Why does this medium fit my business? or What area of my business does this fit? What are possible drawbacks of this medium? Costs Labor requirements
20. Email Who will it reach? How will they find it? Why will they care? How will it benefit my business? Why does this medium fit my business? or What area of my business does this fit? What are possible drawbacks of this medium? Costs Labor requirements
21. Banner Ads Who will it reach? How will they find it? Why will they care? How will it benefit my business? Why does this medium fit my business? or What area of my business does this fit? What are possible drawbacks of this medium? Costs Labor requirements
22. Cost per Click Ads Who will it reach? How will they find it? Why will they care? How will it benefit my business? Why does this medium fit my business? or What area of my business does this fit? What are possible drawbacks of this medium? Costs Labor requirements
23. Smartphone Compatible Websites Who will it reach? How will they find it? Why will they care? How will it benefit my business? Why does this medium fit my business? or What area of my business does this fit? What are possible drawbacks of this medium? Costs Labor requirements
24. Keep Your Foot Out of Your Mouth Avoid hurting yourself with social media When your crop is not good, do not post: We had a lot of rain, and most of the strawberries are going bad. Better luck next year. The picking is a little harder with all the rain we have had, but if you are willing to work a little harder there are still delicious berries to find. Do not post your complaints about anything Sometimes farming is really frustrating. I wonder why we even bother to keep farming. No Ok No
25. Handling Negative Online Feedback Depends on situation! Remove Post Send Direct Message to person to correct Reply to comment Shows you are listening Offer explanation Use caution to not start a fight Let your fans comment Contact website Like it or not, eyes are always watching!
26. QR Codes Use as way to provide detailed information Make content worthwhile Place where phones are used Tips: Always include physical website address Use short links Make sure page works on mobile phone! Use as way to provide detailed information Use large codes Save in .png format
27. Which is the Best? Each farm must decide for itself Consider: Benefits to business Costs Your ability to maintain Is this the right ‘Crop’ to grow
28. Questions Scott Skelly Corn Mazes America/Skelly's Farm Market 2713 Hayner Road Janesville, WI 53548 (608) 352-0175 scott@cornmazesamerica.com See us online www.cornmazesamerica.com www.mazetrivia.com www.skellysfarmmarket.com www.facebook.com/skellysfarmmarket www.youtube.com/skellysfarmmarket www.pinterest.com/skellysfarm www.eatwellgivewell.com