1 / 13

Toyota’s Drive to the Top

Toyota’s Drive to the Top. Tristan James and Ben Humphrey. The Toyota Brands. Toyota -Reliability -Fuel Economy -Low Initial Cost -Low Maintenance -Best selling car in America. Toyotas Second Brand. Lexus

iliana
Télécharger la présentation

Toyota’s Drive to the Top

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Toyota’s Drive to the Top Tristan James and Ben Humphrey

  2. The Toyota Brands • Toyota -Reliability -Fuel Economy -Low Initial Cost -Low Maintenance -Best selling car in America

  3. Toyotas Second Brand • Lexus -Luxurious: The first Lexus that came out in 1990 became Americas best selling luxury car -Distance from Toyota -Safety

  4. The New Kid on the Block • Scion -Targeting the Youth Market -Customization -Sponsoring Events, American Dream Test Drive -Low Cost -Close to the Toyota Brand

  5. 2007 Hybrid Sales • Ford Escape: 11,444 • Honda Accord: 2,044 • Honda Civic: 17,141 • Nissan Altima: 1,984 • Lexus RX400h: 8,657 • Toyota Camry: 28,070 • Toyota Highlander: 12,502 • Toyota Prius: 94,503 • Total for the vehicles above: 181,185

  6. Toyotas Market Share of Hybrids • Toyota currently has sold 143,732 hybrids • 79% of the total hybrids sold in 2007 • 52% of which have been the Prius • According to electricdrive.org

  7. Toyota Hybrids • Prius Hybrid • Starting at $22,175 • 1.5-Liter 16 valve 4 cylinder • 76 hp • MPG (city/highway): • 60/51

  8. Toyota Hybrids • Highlander Hybrid • Starting at $32,490 • 3.3-liter DOHC, 24-valve VVT-i V6 • 208 hp • MPG (city/highway): • 32/27

  9. Toyota Hybrids • Camry Hybrid • Vehicle Information • Starting at $26,200 • 2.4-liter DOHC 16-valve • VVT-i 4-cylinder Hybrid • 147 hp • MPG (city/highway): 40/38 (FWD)

  10. Lexus Hybrids • LS Hybrid • Vehicle Information • Starting at $104,000 • 5.0-Liter V8, 438 hp • ECVT • MPG (city/highway): 20/22 • 0 - 60 mph in 5.5 sec • All-Wheel Drive

  11. Lexus Hybrids • GS Hybrid • Vehicle Information • Starting at $54,900 • 3.5-Liter V6, 340 hp • ECVT • MPG (city/highway): 25/28 • 0 - 60 mph in 5.2 sec • Rear-Wheel Drive

  12. Lexus Hybrids • RX Hybrid • Vehicle Information • Starting at $41,180 - $42,580 • 3.3-Liter V6, 268 hp • ECVT • MPG (city/highway): • 32/27 • 0 - 60 mph in 6.9 • Front- or Part-Time AWD

  13. Future of Toyota • Continue 3 brands • Market Each Brand Independently • Product, Price, Place, and Promotion • Use Image and new technology to rule the market

More Related