The Virtual Centre of Excellence ::industry led:: ::research, innovation & application::

1. The Virtual Centre of Excellence ::industry led:: ::research, innovation & application::

2. ::intro::

3. ::research innovation application:: ::strategic world-class:: ::defined & steered by global industry leaders:: observer members ::undertaken by the UK’s leading specialist research Universities::

4. ::intro:: Strategic Innovation for Global Industry • World-Class, Industry-Led, Vision to Grow the Industry • Established in 1996 by the communications industry • Not-for-Profit, funded by Industrial Members & UK Government • Major international Operators & Manufacturers • High financial gearing for the industrial members • Full Industrial Subscription: £45k in 2011 (Associates pay less) • Research Programmes: £2m in 2011 • All activities defined & steered by the Industry Members UK-China Beyond 4G

5. ::international links::MoUs with NICT, WiCo, Yonsei et al (J-C-K)

6. ::content:: • ::objectives approach operating model:: • ::vision research innovation application:: • ::from vision to research:: • ::communications:: member benefits: • ::membership:: value • ::membership:: options

7. ::objectives approach operating model::

8. ::objectives:: Original Goals • To harness the research capability of a selected group of UK universities into a cohesive world-class Centre of Excellence • To influence the direction of long-term research through dialogue between industry & the academic community • To carry out programmes of research with a focus on cross-disciplinary & well-managed programmes • To provide a mechanism for industry to work collectively with key Universities to secure the necessary flow of the most skilled experts • To secure international recognition Underpinning Approach: work with industry to use vision and technology research to facilitate industry growth

9. ::objectives:: Enhanced Goals… (as well as, not instead of) • To build on VCE’s close relationship with EPSRC to provide easy access to the UK’s ICT academic research capability to UK & overseas companies • To create new mechanisms for technology sourcing & innovation building upon VCE’s established relationships in the UK and worldwide • To leverage VCE’s collaborative culture to build relationships & create R&D opportunities for application industries Underpinning Approach: work with its members to use industry vision, research, innovation & application to transform society & other industries - ‘Delivering Digital…’

10. ::achieving the objectives:: Critical Success Factors… • Strong & Sustained Industry Leadership • Board of Directors - 5 industry, 3 university • Clear industry definition of goals & responsibilities • Commitment from the Universities to Deliver • Mutual respect & esteem between industry & academics • Research Excellence • Independently assessed as world class • Reflects both the university & industry inputs • Global Perspective & Engagement • Industry membership from Asia, America & Europe • Industry membership from across the value chain / value web

11. ::approach:: strategic industry-led Convergent Industries HandsetMfrs Shared Future Industry Vision TelecomOperators ‘Define & Lead’ VCE Industry Steering Groups Strategic Research Univ Research Teams ‘Seed & Feed’, Exploitation InfrastructureMfrs Industry Growth Component, Software, … Health, Energy, Transport

12. ::approach:: led by industry A Global Window on the Future • Our Industry Members develop shared visions • Europe, Asia, America – with varied geographical perspectives • Varied parts of the value chain • Increasingly, varied application perspectives • ALL the players seek to have a comprehensive, accurate view, which is inevitably coloured by local factors and pace of change • Research Challenges & Innovation Opportunities • Trends, Opportunities & Challenges - Industry members • Technical Approaches - Academic members • Technology Sourcing – SMEs, Mid-Tier members

13. ::operating model:: New Product & Service Revenues UK Government Support Gov’t Funds - - - Members Companies- - -- - Annual Subscriptions - - Members’ Core Fund Mid-tier SME Subcontract Collab’ns Seeds & FeedsIn-house Member R&D One-Way Trapdoor Core R&I, Elective Projects, etc Industry Defined & Steered Activities World Class ::research innovation application:: high gearing of both finance AND strategic vision strengthens the resource base available to the global industry known, qualified, research staff available to recruit

14. ::value:: Principal Sources of Value • Ensuring the Future • Strategic industry-defined research, ahead of the curve • A proven source of innovation – ‘seeds & feeds’ the companies • ‘Early warning radar’ – for opportunities & threats • Partnership, R&D Cost Sharing • An open innovation approach amongst members • New industrial, and academic, relationships are formed • Building technology sourcing & application industries • Outsourcing, subcontracting & sharing R&D costs • Projects can get done that might otherwise fall off the budget list • People & Expertise • Ready access, to industry-aware, high calibre researchers • Build strong relationships with the research community • One stop portal to access a wide range of R&D capability

15. ::research innovation application::

16. ::research:: Core Research • Integrated, strategic, research funded by member subscriptions • All industrymembers define, participate, share the benefits & have royalty-free access to IPR. Attracts additional UK government funding • Over 400 myrs of core research, 50 patents of which 35 granted • Current programme ~100 myrs • Green Radio, User Interactions for Breakthrough Services, Instant Knowledge Elective Projects • Commissioned by one or more industrial members • Initiated a single industry member, but evolve quickly to involve several • VCE helps identify industrial members with common research needs • Industry players select the most appropriate university team or perhaps SME, assisted, if needed, by VCE – specialist research manpower • Examples – MIMO channel characterisation, intelligent handset antennas, …

17. ::innovation:: SMEs: Technology Sourcing & Commercialisation • Mechanism: Facilitated, intelligent, secure brokerage based on a knowledge of our member companies interests & needs Examples • SMEco1 – Technology Sourcing • Company with good links to business customers, significant angel investment, existing MNO partner and functional technology demonstrator • VCE has made targeted operator introductions, with a view to demos, aiming at partnering, investment & an imminent commercial pilot • SMEco2 - Commercialisation • Company evaluating commercialising (complementary) software from a VCE programme – for use by VCE’sBigCo members • VCE is talking with two operators interested in using the software, and exploring funding options

18. ::application:: Working with Application Industries • Building upon early collaborative cross-industry initiatives • Augmented Travel Workshop – Nov 2010 • Leveraging existing partnerships – eg innovITS, ICT KTN, Cambridge Wireless, iNET/SSW, TSB, EPSRC… • Joint events with the ICT KTN this autumn, aimed at securing new industrial members from application industries • Leveraging VCE collaborative, open, innovation culture • ICT Applications Event – October 2011 • Participants / speakers who are already doing it… • Follow up Working Groups & White Papers, with the aim to • Build long term relationships • Identify specific mutual interests & opportunities, to facilitate collaborative projects between existing members and application sector companies • Secure project funding – eg via TSB, EPSRC, iNET, …

19. ::informed by vision:: Industry Visions Group • Comprised of Industrial Members • Chaired by an independent senior academic • Considering Environmental, Industry & Technology Trends • Identifying over-arching themes, and • Specific Technology Priorities – key enablers • Areas that will have broad industry impact • Working together • Theme Champions • White Papers • Consultation • Leading to • New VCE Projects • In-house, membercompany, spin-offs

20. ::informed by vision:: Industry Vision last time round: ‘2020 Vision’ • Outworking the 2nd Century of Radio • Usable, Embedded, Ubiquitous, Networked • Two Realms of Impact • Mass Market - Personal Lifestyle • Enterprise - Transformation of other Industries • Resultant Core 5 Research Themes • User Interactions for Breakthrough Services • Designing Flexible Networks • Green Radio

21. ::vision to research::

22. ::vision to research:: Process from Vision to Research • Industry Futures’ Day • Broad membership dialogue & debate • ‘2020 Vision’ paper addressed: • Primary drivers of evolution • IJI ‘It Just Is’ • A Vision of invisible technology & ease of use • Identified major areas where breakthroughs were needed • VCE Industry member consultation • Priority technical themes & challenges were agreed • Collaborative programme building followed • Embryonic Industry Steering Groups • Programme Definition Documents

23. ::vision to research:: Consensus Industry Vision • Industry-populated Visions Group develops a shared agenda Industrial Steering Groups • Define & manage the detailed programme • Industrial Chairman responsible to lead each work area • Steering Groups meet every 3 months • Industrial members provide feedback, direction and decisions on patents, publications, etc, to the research teams • Workshops – defined by the ISG, address scenarios, business models, etc • Remote participation supported • Industry Steering Group presentations available, with audio, over the web • Webex used to facilitate remote meeting participation Industry Reviewers • Enables Industrial staff to keep on the leading edge in specialist areas • One-on-one, technical meetings with relevant researchers • A means to assess, and develop. potential recruits • May or may not physically attend Industry Steering Group meetings

24. ::research management:: Industrial Steering Groups • Quarterly physical meetings @ the Universities • Intermediate meetings if needed, decided by the Industrial team • Monthly management teleconferences • Occasional seminars, decided by the Industrial team Web-based Tools • Dedicated areas within the members’ restricted web area • Online, automated, progress monitoring & management tools • Deliverables & publicationsmanagement, w auto-alerts • Industry members have easy, rapid access to resources

25. ::core research:: The Drive for Bandwidth • Base stations = power hungry • Data overtakes voice,40x increase forecast 2009-14 • Faster, fatter = yet more energy (no change is not an option) GreenRadio • Efficient wireless • Green = Reduced OPEX ! • Vital to support data growth • Energy awareness as well Spectrum awareness • Energy efficient multipliers • Goal: 100x improvement Download infosheet @ www.mobilevce.com/infosheets/GreenRadio.pdf

26. ::core research:: Flexible Networks • Unpredictable user needs • Service agnostic • Tailored ‘user experience’ • Evolvable architecture • Network Virtualisation, yet supporting competitive differentiation • Robustness, Efficiency • Self-validating • Business Model Neutral • Autonomous management • Seamless & ‘Invisible’ • Control Point Architecture Download infosheet @ www.mobilevce.com/infosheets/FlexibleNetworks.pdf

27. ::core research:: • User Interactions for Breakthrough Services • Interactions with… • A new device ecosystem • The user’s environment - woven into the fabric of life • Intelligence in the network • Re-defining the user experience & simplifying complexity • Enabling new personalised, contextualised, capabilities Download infosheet @ www.mobilevce.com/infosheets/UserInteractions.pdf

28. ::core research:: • ‘Instant Knowledge’ • Rapidly locate information or ‘the man that can’ within the company, with minimal effort • Harnesses information flows in the handset/PC/etc • Combines multiple technologies now feasible in the smartphone • realtime user behaviour and context , autonomously created social network map, recommendation, & policy-based security and privacy • Enables new personalised, contextualised capabilities, enterprise efficiencies & business models Secure Autonomous Business Collaboration a new family of enterprise services Download infosheet @ www.mobilevce.com/infosheets/InstantKnowledge.pdf

29. ::innovation to application::

30. ::innovation to application:: The Need & Opportunity • Globally, the massive growth of telephone penetration, cf China 0.5% (1990) to 80% (2010), and of the Internet (15% globally by 2010) has changed the way the world does business. The next wave of wireless – personal and object based realtime context – will enable an even greater transformation of industry • In the next 20 years, sustainability in healthcare, transport, energy and other sectors will require them to function in new ways • This transformation represents a major global opportunity but also provides many challenges, both technical and cultural • Low cost solutions are needed that can be applied globally on a massive scale • Companies need to work across traditional boundaries and mindsets

31. ::innovation to application:: Approach • VCE is building upon existing mechanisms to • Bridge experience, culture and mindsets across industries, applying emerging wireless ICT to create new service concepts, business models & market opportunities • Accelerate such opportunities by building relationships, cross-fertilising ideas & facilitating collaborative R&D • Encourage member companies to challenge traditional thinking, to share vision, learn & innovate together, to create new possibilities • Involve new universities, SMEs and mid-tier ICT companies, thereby identifying resources and routes to rapid prototyping and development of the ideas and innovations that emerge.

32. ::innovation to application:: Membership Changes • To allow this VCE has made changes to its membership structure, inviting new members from: • Mid-tier and SME companies • Key application industries which are facing transformation, such as health, transport and energy • Universities, to widen the breadth of academic skills available to its industrial members • These will to join its existing global operators & manufacturers, and its existing University members, enabling new things to be undertaken

33. ::innovation to application:: Mechanisms • VCE is creating new ways of working to extend its activities, inter alia: • Sector Working Groups to bridge industries and mindsets • These will enable players within industry sectors to explore shared interests, develop new ideas and bring these forward as White Papers and Members Seminars. • Cross-Sector Group • One key to delivering global telephony & internet penetration was the adoption of common global standards. Health, transport, energy, education etc have many common requirements in terms of technical enablers – capabilities such as identity, privacy, security, location, etc • New R&D collaborative projects amongst member companies • To apply wireless ICT into healthcare, transport, energy etc • Mechanisms for BigCos to source needed technology in new ways • SMEs with relevant technologies to contribute to projects, possibly on a funded basis

34. ::innovation to application:: Working with Innovative SMEs • Mechanism: Facilitated, intelligent, brokerage based on a knowledge of our member companies interests Example: • SIM-based authentication/identification for online payments • Identity management / m-payment / fraud prevention • Status: Beta stage product, demo developed with MNO available • CallSign • UK startup with $0.5m angel investment (Silicon Valley) • Strong technical background in security • Prior relationships with banking & big retail players • VCE has made targeted MNO introductions, with a view technology demos, aiming at wider partnerships, investment & a commercial pilot in 2012

35. ::innovation to application:: Example: Openia • User Experience Quantification & Analysis • Opportunity to commercialise the User Behaviour software from the TSB-supported Instant Knowledge programme • Potential for improving user-device interaction, monitoring usage of applications & content (eg mobile, kiosk, TV) • VCE exploring operator & handset manufacturer interest • Openia • Est 1999, privately held company • User Experience Research & CMS Development/Hosting • Traditionally Internet/Web, but already started going mobile • Links with Surrey University (Digital World Research Centre) • Commercialising research findings (eg 2x TSB grants, DWRC) • Openia currently quantifying the market / business case • VCE is working with Openia to establish feasibility & funding • Seed funding - Knowledge Transfer Award • TSB R&D Grant – Proof of Market, Development of Prototype • Angel funding downstream a possibility

36. ::innovation to application:: Working with Application Industries • Mechanism: Work with partners with good existing linksICT KTN, iNET (SW), Cambridge Wireless, TSB, EPSRC Examples • VCE is organising joint events with the ICT KTN this autumn, aimed at securing new industrial members from both the ICT industry and from application sectors • ICT Trends, ICT Applications – September/October 2011 • Participants / speakers identified through iNET, CW… • Follow up – Working Groups & White Papers, with the aim to • Build long term relationship • Identify specific mutual interests & opportunities • Facilitate collaborative projects for our existing members and attract application sector companies as members of VCE • Potential funding for companies - iNET, TSB, EPSRC

37. ::innovation to application:: Working with Existing Partners / R&I Clusters • ICT KTN, Cambridge Wireless, South West Cluster • VCE founded the ICT KTN (originally Digital Comms KTN), with the Communications Research Network (Cambridge), and sits on the KTN Company & Programme Boards • Cambridge Wireless • Significant growth & impact over the past 3 years • Good personal relationships • Through CRN when founding the KTN and via personal/Ofcom links • Recent help & discussions – TICs, Cabinet Office • Aiming to work more closely together • South West Cluster • Silicon SouthWest, Microelectronics iNET, LEP, SET2 • Potential funding, very good SME linkages • VCE works closely with Bristol & Bath Universities

38. ::innovation to application:: Specific Upcoming Events • ICT Trends Event, joint with the ICT KTN, 23rd Sept 2011 • Outlining the emerging Industry Visions, designed to… • Help calibrate and get wider feedback on the industrial visions, and • Include presentations from outside industry players, to explore areas that may be missing • ICT Applications Event, joint with the ICT KTN, 26th Oct 2011 • Exploring the potential for transformation with players from the application sectors, as a prelude to building sector groups and relationships • To include presentations from several existing practitioners in these markets and industries

39. ::communications::

40. ::communications:: • Website • Public Area • Open Facing • Links to blog etc • Top level info • Members’ Only Area • Inside updates • Dedicated areasfor the core researchand other streams, as needed • Reports, Publications • Expertise Portal(in planning)(Univs & SMEs)

41. ::communications:: • Industry Briefs & White Papers • Strategic Industry Relevance • Key R&D Advances • Where to learn more • Fundamental Trends, before they happen • Thought Leadership • Building on VCE industry debate • Linking with other organisations where appropriate • Online Feeds • Blog, Twitter, LinkedIn, Facebook • Email news options

42. ::membership:: value

43. ::value:: Ensuring the Future • Industry needs to know what new technologies will be emerging, but no longer can do it all – VCE pioneered open innovation within its member community before the phrase existed • ‘Seed & Feed’ – a way for companies to ensure the future • ‘Seed’ – watch progress and, when a research area gets hot, use the technical reports & meet with the team to ‘seed’ a new in-house activity. Get it up and running quickly. • ‘Feed’ – manage internal programmes to build upon and be complementary to VCE research, thereby stretching the internal research budget • A company’s R&D radar – a ‘window on the future’ • Access to experts – through building long-term relationships, companies grow to understand Univs’ real areas of deep expertise • Easy access for placing direct contracts when needed

44. ::value:: Partnership & Cost Sharing • Value through trusted relationships & insights • Visions activity – strategic enabler of new foci (cf Green Radio) • More than just a financial multiplier (but that helps) • Core Projects – typically 40x financial multiplier • Industry-defined programme based around shared vision • Cost - £45k (2011) company subscription • Value - £2m (2011) of research (plus other benefits) • Elective Projects – typically 4-6x financial multiplier • Initiated – by an individual company, with others joining in • Size – typically from £25k to £250k • Number of companies engaged – typically 1-6 • Projects can be done that might otherwise ‘fall off the budget’ • Ideas emerge that would not within a single company

45. ::value:: People & Expertise • Relationships are an investment • Know who to ask, when an answer is rapidly needed • Know who to recruit, by seeing them perform • Quality researchers, with real value • Quality – ‘the quality of researchers is outstanding across the Mobile VCE programs, when compared to many other fora’ (BT) • Industry-aware - researchers who understand what industry needs and can thus hit the ground running when subsequently recruited • An investment that allows to recruit ‘known quantities’ when needed • Advice, Direction, Secondments • Mobile VCE is able to point in the right direction • Direct contracts with Universities when full IPR ownership is needed • Access and relationships with EPSRC, TSB, etc • Industry-Academic Secondments, Industry CASE PhD studentships • Recommendations on University skills & capabilities

46. ::value:: Industrial Members derive many benefits… • Industry led Vision – co-create future vision, product & service concepts with the global manufacturers, operators & application sectors • Window on the Future – early warning of trends, threats & opportunities • Research & Innovation– define & steer VCE core projects to ‘feed’ existing in-house company activities and to ‘seed’ new ones • Cost effective – VCE funded R&D is typically 40x annual subscription • Shared Cost & Strategic R&D Projects • Collaborative projects – initiate R&D with other member companies – potential partners, suppliers, or customers – within the VCE framework or outside, eg private partnerships, with TSB, EC Framework etc • Application projects - work with application sector companies, using VCE’s collaborative culture, to bridge mindsets & industries to co-create new cross-industry opportunities • Access to • Resources – University testbeds, SMEs, experts, consultancy, seminars & the VCE patent portfolio (35 granted patent families) • Staffing – recruit industry-aware, ‘known quantity’, research staff • Training – develop research & innovation skills through participating • Funding – support to access 3rd party grants for secondments, R&D, etc

47. ::membership:: options

48. ::member types:: full industrial £45k Operators, Manufacturers, etc • Industry Vision & Core Research (by right) • Full Industry Visions Group membership • Full access to define & steer core research projects • Full Industry Steering Group membership – access to the web portal, opportunity to initiate, shape and contribute to White Papers • Workshops, Seminars, Webinars – Organise, Contribute, Attend • Approved Technical Reports & Publications, and work in progress • Patent Portfolio (50 filings, 35 granted) – explicit royalty free access • Collaborative & Application Projects (by right) • Propose, fund & Initiate • Participate, Define & Steer • Access (by right) • Resources – University testbeds, SMEs, experts, consultancy, seminars & the VCE patent portfolio (35 granted patent families) • Staffing – recruit industry-aware, ‘known quantity’, research staff • Training – develop research & innovation skills through participating • Funding – support to access 3rd party grants for secondments, R&D, etc • Governance (by right) • Voting Rights @ General Meeting, Eligible for Board Membership

49. ::member types:: associate industrial £25k Mid-Tier Players, Application Industries • Industry Vision & Core Research (subject to confidentiality) • Industry Visions Group – attendance by invitation, as appropriate • Access to Industry Steering Groups to monitor core research projects • Industry Steering Group attendance – partial access to the web portal, input to White Papers by invitation • Workshops, Seminars, Webinars – attend; contribution by invitation • Approved Technical Reports & Publications • Patent Portfolio (50 filings, 35 granted) – commercial access • Collaborative & Application Projects (subject to confidentiality) • Propose, Fund & Initiate (if supported by a full industrial member) • Participate, Define & Steer • Access – subject to availability, full industrials given priority • Resources – University testbeds, SMEs, experts, consultancy, seminars • Staffing – recruit industry-aware, ‘known quantity’, research staff • Training – develop research & innovation skills through participating • Funding – support to access 3rd party grants for secondments, R&D, etc • Governance • No Voting Rights @ General Meeting, Ineligible for Board Membership

50. ::member types:: SMEs £7.5k Small & Medium Enterprises • Industry Vision & Core Research (subject to confidentiality) • Industry Visions Group – no participation, full visibility of outcomes • Core research projects – no direct participation in project definition, but possibility to contribute key skills or products where applicable • Industry Steering Group – attendance by invitation, access to new SME portal, access to White Papers (input by invitation, where relevant) • Workshops, Seminars, Webinars – attend; contribute by invitation • Approved Technical Reports & Publications • Patent Portfolio (50 filings, 35 granted) – commercial access • Collaborative & Application Projects (subject to confidentiality) • Propose, Fund & Initiate (if supported by a full industrial member) • Participate, Define & Steer • Undertake on funded basis, if industrials wish to contract • Access – subject to availability/terms, full industrials given priority • Resources – University testbeds, experts, consultancy, seminars • Other aspects negotiable, subject to time/availability/etc • Governance • No Voting Rights @ General Meeting, Ineligible for Board Membership