Youtube Ad Guide - How To Advertise On Youtube

1. YouTube Ad Hero

2. Copyright ©All rights reserved worldwide. YOUR RIGHTS: This book is restricted to your personal use only. It does not come with any other rights. LEGAL DISCLAIMER: This book is protected by international copyright law and may not be copied, reproduced, given away, or used to create derivative works without the publisher’s expressed permission. The publisher retains full copyrights to this book. The author has made every reasonable effort to be as accurate and complete as possible in the creation of this book and to ensure that the information provided is free from errors; however, the author/publisher/ reseller assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein and does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. Any perceived slights of specific persons, peoples, or organizations are unintentional. The purpose of this book is to educate and there are no guarantees of income, sales or results implied. The publisher/author/reseller can therefore not be held accountable for any poor results you may attain when implementing the techniques or when following any guidelines set out for you in this book. Any product, website, and company names mentioned in this report are the trademarks or copyright properties author/publisher/reseller are not associated or affiliated with them in any way. Nor does the referred product, website, and company names sponsor, endorse, or approve this product. of their respective owners. The COMPENSATION DISCLOSURE: Unless otherwise expressly stated, you should assume that the links contained in this book may author/publisher/reseller will earn commission if you click on them and buy the product/service mentioned in this book. However, the author/publisher/reseller disclaim any liability that may result from your involvement with any such websites/products. You should perform due diligence before buying mentioned products or services. be affiliate links and either the This constitutes the entire license agreement. Any disputes or terms not discussed in this agreement are at the sole discretion of the publisher. YouTube Ad Hero

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5. Introduction As you know, most people have extremely fast internet connections. High speed has become much more affordable, and so watching videos have become the most popular medium on the Internet. Years ago, video wasn’t nearly as popular because it could take hours to download a long video, or several minutes to load a 30-second clip. Now, real-time streaming is available in almost every area of the U.S. and many areas around the world. YouTube is one of the most visited sites in the world, with an unbelievable number of daily unique visitors and impressions. Visitors tend to watch a large number of videos with each visit. Here are some statistics that come directly from YouTube’s own website: >> http://www.youtube.com/yt/press/statistics.html More than 1 billion unique users visit YouTube each month Over 6 billion hours of video are watched each month – almost an hour for every person on Earth 100 hours of video are uploaded to YouTube every minute As you can see, it’s a potential goldmine for advertisers, and if used correctly, an ad on YouTube could bring in a tremendous amount of revenue and be incredibly popular. YouTube Ad Hero

6. In this guide, you’re going to learn how to use YouTube ads effectively. You’ll also learn how to make the most of your ads, how to target correctly, and how to make sure your ads have the best chance of being wildly profitable. So let’s get started! YouTube Ad Hero

7. Benefits of Advertising on YouTube There are many benefits to advertising on YouTube, and very few drawbacks. In fact, they are one of the most profitable and effective advertising methods available today. Let’s take a look at a few of the reasons why it’s so beneficial to advertise on YouTube: 1.Low Cost– On YouTube, you can advertise in four different places. With in-stream, you pay for ad views. In order to be charged, a user must watch part or all of your ad (either 30 seconds or the entire ad, whichever comes first). You can actually get incredibly low pay-per- ?ie? costs… as lo? as a fe? cents each! Other methods can be just as effective and even cost less, so it pays to experiment. 2.Great Tracking– Many advertising programs have terrible tracking of views, clicks, etc. Fortunately, YouTube has a great tracking system. It’s not quite as good as some of the really powerful ad systems, but it’s still much better than the vast majority of systems. 3.Flexible Bidding– YouTube will allow you to choose how much you’d like to pay for each ad format, including in-stream videos and others. This way, you aren’t paying more for formats that might actually be less effective. YouTube Ad Hero

8. 4.Effective Targeting– The number of targeting options available is extremely wide, allowing you to set up campaigns that are startlingly effective. They are one of the best ad platforms as far as being able to target your audience as closely as possible. 5.Massive Audience– With over one billion unique monthly visitors and over six billion hours of video watched each month, it’s easy to see why you should be using ads on YouTube. There aren’t many other platforms that can boast such a massive online audience! 6.Effective Medium– There aren’t many advertising mediums that can boast the kind of effectiveness video can. While people have grown banner blind and mostly ignore banner ads, the same is not true for video ads, especially those that are interesting. Many people will happily watch a video commercial, but they completely ignore many other types of ads. YouTube Ad Hero

9. Available Ad Formats There are four ad formats available on YouTube. Each ad format has its own set of benefits and pricing model. You may need to experiment to see which one works best for you. Let’s take a look at the various ad formats, how they work, and how their pricing models work. TrueView In-Search With TrueView In-Search, users see your ad above or beside the results they receive when they search for something on YouTube. You pay when someone clicks your ad to view your video. TrueView In-Display Ads appear beside videos on the main watch page for the video. Viewers can then click the ad to watch your video. You only pay when someone clicks to watch your video. TrueView In-Stream Videos are like commercials that play during a YouTube partner video. The ad plays, and viewers can skip the video ad after 5 seconds. You pay only when someone watches 30 seconds or the full video ad, whichever comes first. YouTube Ad Hero

10. TrueView In-Slate These videos are also like commercials, but they play before a longer YouTube video, generally over 10 minutes. Viewers can choose one of three ads to watch before the video plays, or they can choose to simply watch any commercials. They cannot be skipped. You pay only when someone clicks the ad to watch your video. YouTube Ad Hero

11. Getting Started The first thing you need to do to get started is to create a video to use as your ad. If you can’t create your own video, there are plenty of services out there that can do it for a reasonable fee. After you have your video, follow this step-by-step list to get started with your first ads. 1.Publish the Video– The first thing you must do is publish your new video ad to your YouTube account. Make the video public. Tag the video properly. And write a good headline to be sure you get the highest possible CTR. 2.Log into AdWords– Once you log into your Google AdWords account, you’ll need to link your YouTube account to it. You can link multiple YouTube accounts to it if you manage multiple businesses with their own accounts. 3.Target Your Ad– You’ll want to narrow your targeting down as much as you possibly can in order to get the most our of your ad budget. You can target by age, gender, location, interests, search words, display, device, placement, and others. Be sure to target your ad as closely to your target demographic as possible, even if it means a lower number of views each day. YouTube Ad Hero

12. 4.Bid for Your Ad– Next, you need to choose how much you want to pay for each view or click. You can set lower bids for the types of ads that don’t seem to perform well for you, and pay more for those that are more effective. To bid, go to your campaign and look for the ?Targets? tab. Go to the section that says ?All targeting groups?, and then go to ?Bidding?. Expand ?Max Cost Per View?, and you can adjust your bidding for each individual ad type. That’s it. It’s really that simple to get up and running. Once your ads are running, you can move on to a few more advanced methods that will help you truly get the most out of your ads. YouTube Ad Hero

13. Advanced Options Now that you have your first ad running, it’s time to delve a little deeper into some things you can do to increase the effectiveness of your ads. Retargeting Retargeting is quickly becoming one of the most popular ways to increase the effectiveness of any online ad campaign, and now that it is available on YouTube, you should really consider taking advantage of it. Retargeting works like this: 1.A visitor comes to your website that is embedded with a special code that tracks their future activity online. 2.That visitor doesn’t buy from you for whatever reason, and they leave your website. 3.They then visit YouTube and they are shown an ad for the product they already viewed on your website, giving you another chance to make the sale. You may be wondering why this is even effective. After all, that individual left your website without buying. But think about this. WHY did they leave without buying? Was it truly because they didn’t want your product, or was there just a temporary issue that kept them from buying? YouTube Ad Hero

14. Maybe they just didn’t have the money at the time. Once they get paid, if they see an ad for your product, they might go, ?Oh, yeah! I can afford that now!? Maybe you didn’t have the color they wanted in stock at the time. If you get it back in stock, they might see your ad and say, ?I wonder if they ever got that blouse back in stock in blue. Yep, they did!? To use retargeting, look in your video campaigns page on the left side for the section ?Video remarketing lists?. Here, you can learn how to retarget your ads on YouTube in order to try to draw back some of the traffic you lost. Overlay Ad If you’ve watched many videos on YouTube, you’ve undoubtedly seen those ads that pop up over the video as an overlay. They are basically banner size, and you can choose to close them if you want. These ads can be a graphical banner or all text. Both can be effective, but you may want to tests multiple formats to see which works best for you. The call-to-action overlay does not cost any extra, so it’s silly not to take advantage of it. To set up your ad, go to the ?Videos tab? and then click ?Add Call-to- Action overlay?. YouTube Ad Hero

15. Show More Ads Another trick you can use is to show a second related ad while your own video is playing. This is called a ?companion banner?, and it can help you get more clicks to your website from your ads. To use this option, go to the ?Ads? tab and click ?Advanced ad attributes (optional) link to allow expand that section and ad your companion banner. YouTube Ad Hero

16. Tracking Results As with any type of advertising, free or paid, it’s vital to track your results so you can tell how well your ads are performing and whether your ads are profitable. It’s actually a little tricky to get to your tracking. It’s not shown to you by default, which is really rather shameful on their part. Fortunately, it’s easy to add tracking to your display. First, go to ?Campaigns?. Click on ?Columns?. Then you can choose additional options that will show up on your dashboard, including tracking things such as: Cost per view Website clicks Conversions Cost per conversions View rate And other options This will give you a lot more information about your campaign, so you can see how well your ads are truly performing and whether they are profitable. YouTube Ad Hero

17. Choosing the Best Ad Format There is no ?one best? ad format that will work perfectly for every single advertiser. If there was, there would be no reason for Google to even have multiple YouTube ad formats. The most effective ad type in general is probably the In-Stream type, however this may not always be the case. It does typically have the lowest price and the highest return, however because it can so easily be skipped, you may find you have trouble getting a lot of completed views. It’s true that you don’t have to pay for views until they’ve reached 30 seconds or the completed ad, whichever comes first, but if very few people watch that far, your ad won’t be effective. The best way to choose the best ad format for you is to carefully test and track your results. Be sure you have a way to track exactly where all of your clicks came from and whether those clicks converted into leads or sales. Ultimately, this is the best way to choose which ad format is right for your business. Otherwise, you’ll just be flying blind, and you’ll have to guess which format is working best. YouTube Ad Hero

18. Conclusion With over a billion unique visitors per month (about 1 out of every 7 people on Earth), YouTube is a massive traffic powerhouse that simply cannot be ignored by anyone who is interested in driving targeted traffic. With this kind of power, it’s easy to see why YouTube is quickly becoming one of the go-to places to advertise online. But you can still get in basically on the ground floor, because most people simply don’t understand how to use the platform to their advantage. Hopefully this guide has helped you learn some of the basics to using YouTube ads to your advantage, and how you can get started right away. Perhaps the most challenging part of the process is creating your video ad. But once that’s done, it’s actually remarkably simple to get up and running. Check out the resources section at the end of this guide for more information and help. Good luck with your ads! YouTube Ad Hero

19. Resources You Can See My own Products: PLR MONSTER Get LIFETIME access to 2000 Products Ready to Sell - For ONLY $7 - keep 100% of the profit App Builder Start Your Own Apps Empire! App Builder $9/year, UNLIMITED Apps, Get Free $1100 App Marketing Easytube Youtube Page 1 in 1 minute Easy System - See How All My Videos Rank Page 1 in Youtube, Yours Can Be YouTube Ad Hero

20. Call To Action Videos Double Your Video Conversion! Get 52 Call To action Videos With REAL Actors + Video Mixer Software Video Bomber Bomb YouTube With UNLIMITED Unique videos in Just Few Clicks, Fast and Easy Software! Instaquote Get Unlimited Facebook,Instagram,YouTube Unique content! Create STUNNING 100 Quotes in 7 seconds! YouTube Rank Checker YouTube Ad Hero

21. YouTube Rank Tracker - Track Fast & Easy Unlimited Keywords & Videos Ranking - $7 One Time Payment! Youtube marketing tools Bulk Suggest Tool Enter a query phrase into the Suggest Tool to populate a list of related terms from Google, Bing, YouTube & Amazon suggest databases. === BirdSong Analytics' Youtube Analysis BirdSong YouTube Analytics gives you access to over 30 key metrics for any publicly available YouTube channel/videos, in easy to read charts plus data exports for your own offline analysis. === Canva Canva is a great tool designed to help novices produce professional designs. === YouTube Ad Hero

22. DrumUp DrumUp discovers and helps you share great content to your social media accounts so you can start meaningful conversations with your followers. === Cyfe Cyfe is an all-in-one business dashboard app that helps you easily monitor all your business data from one place. === YouTube Reputation Tool A very quick but handy tool: Get video results for your multiple brand names on one page + View videos right on the same page. === Views Reviews It helps your YouTube success, make sure you purchase REAL views, and avoid the fakes and scams. The tool done the research for you, comparing companies on more than a dozen unique criteria, and we've compiled our shortlist of the best. === vidIQ vidIQ is a YouTube audience development and management suite that provides applications and solutions for marketers. === YouTube Ad Hero

23. Keyword Suggest Tool Keyword Tool is free online keyword research instrument that uses Google Autocomplete to generate hundreds of relevant long-tail keywords for any topic. Google Autocomplete is a feature used in Google Search. Its purpose is to speed up the searches performed by users on Google. === SEO Chat SEO Chat is dedicated to helping business owners and marketing specialists perform Search Engine Optimization on their sites. === SerpStats Serpstat is an all-in-one SEO platform, which consists of five different modules and is used for Keyword Research, Competitor Analysis, Site Audit, Backlink Analysis and Rank Tracking. === Google Explore Explore is Google Plus' way of bringing what's trending to you, making the social networking site not only a way to YouTube Ad Hero

24. connect with friends and family, but also a way to discover the latest news and Internet hype. === Tube Buddy TubeBuddy is a FREE browser extension that integrates directly into YouTube to help you run your channel with ease. === FanBridge FanBridge is a leading Fan Audience CRM platform, currently used to manage fan acquisition, retention, and engagement. It automates your daily marketing tasks while not going beyond the limits imposed by YouTube. === Tube Toolbox Tube Toolbox can run in the background while you work on other projects or even while you sleep. === Tube Trackr YouTube Video Marketing Tools: TubeTrackr integrated Video SEO and Video Marketing Platform. === YouTube Ad Hero

25. TubeMasterPro The Ultimate YouTube™ Marketing Software. FIND MONETIZED YOUTUBE VIDEOS THEN DOMINATE YOUR NICHE IN MINUTES. === rivaliq Your strategy, and your competitors’, plays out in social posts. With Rival IQ, you can analyze thousands of posts in seconds, delivering key insights into your own content as well as that of the competition. === YouTube Ad Hero

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