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CCT 355: E-Business Technologies

This lesson covers key concepts in business model design and evaluation, leading students through an exercise related to their final project. Topics include narrating the business model story, understanding the audience, and conveying the story effectively. Students will explore the five phases of project management: Mobilize, Understand, Design, Implement, and Manage. They'll utilize tools such as the Empathy Map and SWOT analysis, and examine resource, offer, customer, and finance-driven changes. The session will also include an in-class assignment to sketch proposed changes.

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CCT 355: E-Business Technologies

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  1. CCT 355: E-Business Technologies Class 9: Business Model Generation : Design and Evaluation

  2. Administration • Quick overview of concepts leading to business model design/evaluation exercise using your final project (so start thinking about this right now so you can start in a bit.)

  3. Business model as narrative • What’s the story? • Who is the audience? • How do I effectively relay story to audience? • How are future models represented? • Importance of scenarios and visual layout/thinking in process – even (especially?) if it’s sketchy

  4. 5 Phases • Mobilize • Understand • Design • Implement • Manage • Your project = mostly the first three

  5. Empathy Map • What does customer see? • What does customer here? • What do they really feel? • What do they do? • What is source of customer pain? • What is source of customer gain?

  6. Designing models to meet needs • Resource driven changes • Offer driven changes • Customer driven changes • Finance driven changes • Multiple changes

  7. SWOT Review • Strengths Weaknesses Opportunities Threats • Strengths/Weakness – Internal • Opportunities/Threats – External • Strengths/Opportunities – Helpful • Weaknesses/Threats - Harmful

  8. Blue Ocean • Eliminate • Reduce • Raise • Create • Cirque du Soleil example (and a few disagreements.)

  9. In class assignment • Quickly sketch out changes you’re proposing using the BMG model • Pairing of groups – evaluate the other’s model using SWOT/Blue Ocean • Note suggestions for improvement on others’ project.

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