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BMJ Publishing Group: an introduction

BMJ Publishing Group: an introduction. Richard Smith Editor, BMJ July 2002. BMJPG mission. To publish intellectually sound material that will serve the needs of doctors, members, other health professionals, the scientific community, and the public

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BMJ Publishing Group: an introduction

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  1. BMJ Publishing Group: an introduction Richard Smith Editor, BMJ July 2002

  2. BMJPG mission • To publish intellectually sound material that will serve the needs of doctors, members, other health professionals, the scientific community, and the public • To generate enough surplus to fulfil our primary purpose

  3. BMJ vision • To be the most influential publisher

  4. BMJPG: the basics • Founded 1840 • Turnover £40m • Profit £9m • Staff 200 (many others are involved) • Owned by the BMA. Becoming a wholly owned subsidiary

  5. Parts of the BMJPG • BMJ £19m • Specialist journals £11m • BMJ Books £3.5m • BMJ Knowledge £4.5m • BMJ Quality • Unified (joint venture) • BMJ Careers • BMJ Learning

  6. Specialist journals • Just under 30 journals • Some well established: Gut, Thorax, Archives of Disease in Childood • Others newer: Emergency Medicine, Tobacco Control • Many co-owned • All have websites • Several have local editions • Many moving into education

  7. BMJ Books • Publish around 40 a year • ABCs are well known • Some large evidence based books • Bookshop • Online bookshop • e-books available

  8. BMJ Knowledge • Built around Clinical Evidence, a compendium of evidence based answers to commonly asked clinical questions • Updated six monthly, Number 7 just published • Over 500 000 copies distributed • Also available in a concise edition, specialist editions, internet, CD Rom, intranet, handheld

  9. BMJ Knowledge • Editions available in German, Japanese, Italian, Spanish, Russian, and French • Expansion into diagnosis and harms • Expansion into Clinical Alerts • Expansion into delivering information during the consultation

  10. BMJ Quality • Joint ventures with the Institute for Healthcare Improvement, Boston • A journal: Quality and Safety in Healthcare • European and Asia-Pacific Forums on Quality Improvement in Healthcare • qualityhealthcare.org

  11. Unified • A joint venture with United Healthcare Group to build an evidence based website for patients and healthcare workers • Includes online classes for patients with breast cancer

  12. BMJ Careers • Job advertising in paper and one the web • Many innovations--including job matching • Careers Fair • Career Focus • Matching schemes

  13. BMJ Learning • The best available website for online learning • Being built on a deep understanding of what doctors want, what the evidence shows works, and what’s available at the moment • There is much room to do better

  14. BMJ mission I • To publish rigorous, accessible, and entertaining material that will help doctors and medical students in their daily practice, lifelong learning, and career development. In addition, to be at the forefront of the international debate on health.

  15. BMJ mission II • To produce sufficient surplus to develop the primary mission and in good years to invest in the rest of the group and contribute to the activities of the BMA.

  16. Versions of the BMJ I • Weekly paper BMJ • 4 versions: hospital, GPs, international, compact • Editorially almost identical, different advertising • Circulation 108 000 • 95 000 in Britain, reaching the home of 80% of UK doctors

  17. Versions of the BMJ II • bmj.com • 500 000 visitors a month • ranked 12 000th of 34 million websites (Lancet and JAMA 26 000, NEJM 32 000, AIM 132 000) • “The real BMJ,” includes everything that’s in the paper BMJ plus much more

  18. Versions of the BMJ III • Student BMJ • “The weekly BMJ on speed” • 12 000 circulation, mostly in Britain--reaching 60% of students • Web version

  19. Versions of the BMJ IV • Local editions • Produced by local publishers • Material selected from the BMJ • Some local material • Mostly supported by advertising • Perhaps 200 000 copies

  20. China Greece Hungary South Asia Middle East Netherlands Poland Portugal Rumania Turkey USA BMJ local editions

  21. Versions of the BMJ IV • BMJ Careers • Two advertising supplements • Career focus (7 pages a week) • Careers fair • Matching services • Career advice • BMJ soap opera • Much more to come

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