fig market s analysis n.
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FIG MARKET’S ANALYSIS PowerPoint Presentation
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  2. INTRODUCTION *Background *Objective *Method

  3. Why is the figs.....? • Turkey is motherland of fig, • Turkey is the leader of the fig production and export all around the world, • 30.000 family make fig farming, • 250.000 people are employed,

  4. Why is the figs.....? By consuming 100 grams of dried figs (4-6 figs) about 10 % of the energyrequirement, 7 % of protein requirement 17 % of Calcium, 30 % of Iron, 30 % of Magnesium as Recommended Daily Allowances are met. Regarding vitamins, 5.2 % of Vitamin B1 and 4.5 % of Vitamin B2, Dried fig fruits are low in fat and very low in sodium. They contain no saturated fat or cholesterol and are a good source of phenolic and pectic substances and may lower blood cholesterol levels and reduce the risk of cancer and cardiovascular diseases. Source:European Directive no: 90/496 for Nutrition Information of foodstuffs.

  5. Objectives&Method To analyze product and market facilities for figs Descriptive statistics TARİŞ,FAO-STAT, Ministry Of Agriculture, Statistics Of Undersecretariat Of Foreign Trade.

  6. GENERAL MARKET INFORMATION *Production & Consumption *External Trade *General Outlook

  7. Production & Consumption • Turkey is the second country with 65 000 ha fig plantation (15,53%) but covers the 28,78% (280 000 ha) of fig production of the whole world. • The most suitable ecological environment for fig farming is Menderes rivers basins in Aegean Region. Especially İzmir and Aydın are the important production areas.

  8. 95% of the businesses which are dealing with fig farming locates in rural areas. These different sized businesses contain tree havings from different numbers from 50 to 5000. Only during the fig harvest, extra labor force is needed and this needed lobor force is supplied mostly by low-income family members. • At least half of these families needs extra 2 workers during harvest periods. Thereby, during harvest periods 30 000 agriculture labor have opportunity for employment.

  9. Dried fig  as appetizers in international markets and also is used in the production of cakes, sorts of food, sliced bread, tucks and fruit mixtures • Low-quality figs  pectin • Scrap figs  ethyl alcohol • And the seeds remaining while the ethyl alcohol is produces  pigment, cosmetic and medicine industry

  10. There is an increasing demand for consumption of figs in the world market and also in Turkey. This increase is parallel to the increase in health-care products market • During Christmas, there is an increase in demand for dried fig in international markets and similar case occurs in Turkey durind Ramadan

  11. External Trade • Dried fig is one of the main traditional export goods of Turkey. • Until 1990s, Turkey’s dried fig export was below 50 million $. Then fig export had an increasing trend and reached the level of 80 million $ in 1995. And in year 2005, Turkey’’s dried fig export is 105 million $.

  12. Approximately 15-20% of the figs produced in Turkey is exported. • More than 80% of Turkey’s export is to the EU countries.

  13. In 2004&2005, • France has the maximum levels of fig export with 8,923,763 and 9,012,705 kgs. • Germany is the second (7,335,954 and 8,073,253 kgs respectively) • And Italy is the third.

  14. General Outlook • In Turkey fig consumption per capita is about 150-200 gr. • Food industry should be encouraged to use more figs as input. • Providing a good level of the standards and qualities of export, is very important to stabilize high levels of export. Production capacity should have enough elasticity to cover the rising demand for high-quality products.

  15. One of the main troubles in exports of our country, is the aflatoxin level.


  17. Policies • Marketing • The Supporting Policies • Pricing

  18. Table :The Purchasing Amount and Base Prices of Figs Source:TARİŞ


  20. Policy Implications Problems relative to….. • Inventory • Export • Quality


  22. CONCLUSION • Turkey is the leader country in the production of dried and fresh figs.23, 6% of world production of fresh figs and 54, 3% of world production of dried figs is provided by Turkey. This product is very important for our country because it provides inputs of foreign currency and nutritious for human body. • 83, 4% of the plant areas are highlands and slope areas, 30,000 farmer families are to make a living in that sector and 250,000 people are employed. Therefore figs production should be supported more.