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Mega-churches operate as significant businesses, characterized by distinctive qualities such as charismatic, authoritative, and entrepreneurial leadership. These churches utilize a corporate model of management that promotes their interpretations of traditional scriptures. Their commitments focus on continuous growth in membership, revenue, and property. Pastors face the dilemma of determining their audience's preferences, leading to a shift in mission toward the "Gospel of Prosperity." This emphasis on financial success transforms spiritual engagements into a ‘customer satisfaction’ model within the spiritual marketplace.
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Distinctive Qualities pastors: charismatic, authoritative, entrepreneurial corporate model of management promote their own interpretations of traditional scriptures committed to continuous growth in members, revenue, and property
The preacher’s dilemma:“To whom will I be preaching, and what would they like to hear, and at what level?”
