Television Advertising Market By Service Type, Regional Demand and Forecast Till 2024

1. Global Television Advertising Market Research Report and Forecast 2024 Report Edition: 2019 Copyright © IMARC Service Pvt Ltd. All Rights Reserved © 2019 IMARC All Rights Reserved

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3. Report Description and Highlights Report Description Global Television Advertising Market Overview: As per the latest report by IMARC Group, titled “Television Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, the global television advertising market size reached US$ 255.8 Billion in 2018. Advertising is a marketing strategy, which helps in endorsing and selling a product, service or idea among a vast audience using a non-personal message. It aids in increasing consumers’ awareness about the launch of a new product, thereby modifying their purchasing decisions. An advertisement is generally published/aired on platforms including print, television, radio, online, blogs and social media websites. Among these, television currently represents one of the most preferred means of advertisement for both large- and small-scale businesses. As compared to other modes of advertising, television advertising generates sound along with visual graphics, which assists in creating a powerful and lasting impact on viewers. Television Advertising Market Trends Television advertising is an ideal means for exhibiting products and demonstrating their benefits by capturing the viewers’ attention in a short time. It helps in instantly transmitting sight, motion and sound, irrespective of where an event takes place.

4. Report Description and Highlights Report Description 186.5 181.2 120.2125.5130.8136.1141.4146.7152.0157.3 175.9 170.6 160 180 165.3 160.0 160 140 140 120 In Billion US$ In Billion US$ 120 100 100 80 80 60 60 40 40 20 20 0 0 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 This can be attributed to digitalization, rising sales of gadgets, such as smartphones, tablets and laptops, increasing prevalence of the internet, and the growing popularity of online streaming services, including Hulu, Netflix and Amazon Prime Video. Looking forward, the market is projected to reach US$ 318.1 Billion by 2024, expanding at a CAGR of 3.60% during 2019-2024. Request for a free sample report: https://www.imarcgroup.com/television-advertising- market/requestsample

5. Report Description and Highlights Report Description Moreover, owing to inflating income levels, there is an increasing consumer expenditure on media and entertainment, which includes acquiring a cable or DTH connection. Also, advertising organizations are actively engaging in research and development (R&D) to gain a better insight into consumers’ buying patterns and choice of advertising content. However, the television advertising industry is currently experiencing intense competition from new media platforms, such as online. Key Market Segmentation: Market Segmentation by Services Type • • • Terrestrial Multichannel Online Based on the service type, the market has been classified into terrestrial, multichannel and online. At present, the terrestrial service accounts for the majority of the total market share. For more information, click here: https://www.imarcgroup.com/television-advertising-market

6. Report Description and Highlights Report Description Market Segmentation by Region • • • • • North America Asia Pacific Western Europe Eastern Europe Middle East and Africa Region-wise, North America represents the biggest market, holding the majority of the global share. Other major markets include Asia Pacific, Western Europe, Latin America, Eastern Europe, and Middle East and Africa. Competitive Landscape: The competitive landscape of the market has also been examined with some of the key players. • • CBS Corporation Comcast Corporation

7. Report Description and Highlights Report Description • • • News Corporation Viacom Inc Cox Communications Browse Related Report Mobile Advertising Market Report: https://www.imarcgroup.com/mobile-advertising-market Advertising Market Report: https://www.imarcgroup.com/global-advertising-market

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10. Report Description and Highlights Report Description © 2019 IMARC All Rights Reserved This Publication and all it’s contents unless otherwise mentioned are copyrighted in the name of International Market Analysis Research and Consulting (IMARC). No part of this publication may be reproduced, repackaged, redistributed or resold in whole or in any part. The publication may also not be used in any form or by and means graphic electronic or mechanical, including photocopying, recording, taping or by information storage or retrieval, or by any other form, without the express consent of International Market Analysis Research and Consulting (IMARC). Disclaimer: All contents and data of this publication, including forecasts, data analysis and opinion have been based on information and sources believed to be accurate and reliable at the time of publishing. International Market Analysis Research and Consulting makes no representation of warranty of any kind as to the accuracy or completeness of any Information provided. IMARC accepts no liability whatsoever for any loss or damage resulting from opinion, errors or inaccuracies if any found this publication. IMARC, IMARC Group and Global Therapy Insight Series are registered trademarks of International Market Analysis Research and Consulting. All other trademarks used in this publication are registered trademarks of their respective companies.

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