How to Promote a Web Application?

1. How to Promote a Web Application? We have already said and reiterated that web applications are a good alternative to native and hybrid solutions. Their development, which is based on the same technologies as those used for the creation of classic websites, costs significantly less than Android or iOS app development. However, the choice of technology affects not only the cost of IT development, but also the strategy of promoting the application. What is a web application? Called web apps, a web application is nothing more than a web site perfectly adapted to the size and characteristics of mobile devices, so that it resembles a native application. It is accessible from a browser such as Chrome, Safari or Firefox. Those wondering if this solution would suit their digital project should know the three main characteristics of web apps: Indexing by web search engines such as Google, Yahoo and Bing. This is an undeniable advantage for companies seeking to make themselves known to the general public. Unlike native and hybrid applications, we can find and launch web applications from any search engine, by typing keywords. What is NOT a web application? We insist on this point: a web application is not like the ones we install on our smartphones. This is only a website suitable for mobile formats. Therefore: It cannot be downloaded and installed on the phone. A web application is executed in the web browser of our smartphone. If you want to keep it, you only have to add its URL to favorites.

2. It does not need either the App Store Optimization or the App Indexing. On the other hand, it will be necessary to follow the rules of the SEO to position the application in the search results Google, as it does with the traditional websites. But finally, how to promote a web application? The definition of the web application we have just seen already gives some tracks to promote a web app, but let's look at it in more detail. When you choose to create a native application, the goal is to get the most active users to monetize it . With a web application, we should rather expect short visits. Indeed, Internet users use the webapps mainly to learn about the services of a company and to find its address before visiting it. SEO Since we talk about web development, let's start with the most important element to give visibility to any website: SEO. This is a true starting point to ensure the success of your web application project. Indeed, a good SEO ensures that Internet users can find your application by typing keywords into the search engine. Ads (Adwords and Adsense) The SEO will allow you to generate organic traffic on your website, but ads are still a good strategy to boost your business, especially in its early days. A small investment in ads will give a boost to your web marketing: first customers, first comments and a small word-of-mouth will only reinforce your natural positioning strategy. The most powerful tool currently available for placing paid ads online is AdWords, which allows ads to appear in search engine results, in ad slots on other websites (see AdSense), or in YouTube videos. Social Networks This is a good way to trigger the effect of word-of-mouth that could even travel the world. And while it's unlikely that customers will contact you via instant messaging to buy your products, in reality many are visiting a company's website after visiting their Facebook or Twitter profile.