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Tourism in Bedfordshire

Since its establishment in 2006, the Bedfordshire Tourism partnership has injected £560 million into the local economy, creating 10,000 jobs. This comprehensive initiative focuses on developing a cohesive tourism strategy that drives growth and enhances the region's identity. Launched in 2007, the "Experience Bedfordshire" brand promotes sustainable tourism and supports local businesses with a strong commercial approach. With ongoing industry engagement and leadership, Bedfordshire is poised for further opportunities and recognition, particularly leading up to the 2012 Olympics.

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Tourism in Bedfordshire

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  1. Tourism in Bedfordshire Jo-Ann Lloyd

  2. A public private partnership • Tourism; £560m directly into the local economy, 10K jobs • Partnership established in 2006 • A true public private partnership • A comprehensive review of tourism • The formulation of tourism strategy • Strategy to deliver growth in tourism jobs • Enthusiasm, motivation, credibility

  3. A complete partnership • Public sector sharing responsibilities and funding • Creating an identity • Support for tourism businesses • Driving up standards • Bringing together tourism businesses

  4. The brand • Experience Bedfordshire launched in 2007 • A strong brand – a new website • Strong commercial focus • Opportunities for tourism businesses • Recognised regionally and nationally

  5. Opportunities • Friends and Relatives • Product themes • Inward investment • Business tourism • Quality • Sustainable Tourism • 2012 Olympics

  6. A more meaningful partnership • Industry engagement • STAG leadership • More commercial focus • Attraction and Accommodation forums • Meaningful support leading up to 2012 • Representation for tourism businesses in Bedfordshire

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