How Impact Group’s Emerging Brand Team Can Mean Success for Your Brand

1. How Impact Group’s Emerging Brand Team Can Mean Success for Your Brand Even though it may not feel like it for entrepreneurs and passionate foodies hoping to share their cherished food creation with the world, this is a great time to be bringing a food product to the market. The entire grocery retail industry is changing. The big grocery store chains are branching out into meal kit production and delivery, in-store restaurants, and entire sections devoted to local, organic, vegan, etc. While a whole generation of smaller grocery stores is doing nearly the opposite, focusing on specific niche and artisanal products and select stock, like the corner grocery of years ago. The problem that those driven entrepreneurs and talented foodies encounter when attempting to move their product to the shelves locally, nationally, or even internationally, is getting the exposure they need to grow. Thankfully, there is a solution to that sort of brand stagnation: grocery brokers. They’re an ambassador to the connections smaller, independent food producers need to launch their product. The trick is finding one with the expertise, experience, stellar industry reputation, and specific tools to aid those same emerging brands. Enter Impact Group’s Emerging Brands team. As a grocery broker, Impact Group works with brands of all different sizes and at varying stages in a product’s development and exposure. However, along with nurturing and driving innovation being a fundamental commitment informing the core of their philosophy, finding great new products is just good business. To that end, they established the Emerging Brands initiative supported by a team focused on finding quality brands with growth potential and

2. guiding them to success. Basically, the Emerging Brands team is like the “R&D” branch of Impact Group. However, the Emerging Brands program isn’t just for any new food product. The focus and goal of this team is to identify emerging brands that not only have basic potential based on the flavor or concept or of the product, but also align with industry trends. For instance, Impact Group has developed an industry-wide reputation as a fresh food broker, as fresh and natural food preference is a national trend that’s not going anywhere. A product that would be competing with other brands in the fresh, natural food space but wasn’t particularly fresh or natural likely wouldn’t enjoy a great market reception in this particular space. Fortunately, Impact Group has connections industry-wide in the natural food market and beyond. The current growth rate of the brand, with an emphasis on item productivity, is likewise important and another factor Impact Group’s Emerging Brands program takes into account. Among the most important considerations for investment in and incubation of an impressive emerging brand is the people behind it. How well has the brand been managed so far? What sort of investment have the brand’s creators drawn and how have they implemented it? So, if you are a food entrepreneur with a stellar product and commitment to the excellence and growth of your brand, Impact Group could be your golden ticket. Take your brand to the next level of success, at https://www.impactgrp.com/