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The Power of Personalization in Marketing

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This article explores the extent to which marketers should personalize data in advertisements to align with consumer preferences. Discover the benefits and challenges of hyper-personalization and its impact. Learn about the rise of F-Commerce and S-Commerce and how personalization is shaping online shopping experiences.

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The Power of Personalization in Marketing

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  1. By Hannah Lucich How far should personalization go?

  2. Nueromarketing & Cybermediaries • Uses functional magnetic resonance imaging, a brain-scanning device that tracks blood flow as we perform mental tasks • Learn from past user behavior to recommend new purchases

  3. Personalizing data • My article discusses marketers personalizing data on ads to match consumers preferences • “The data that gives it the ability to hyper-personalize content and ads, means both higher returns on investments for media buyers, and ideally more utility for users”

  4. A recent JWT survey showed… • 7/10 consumers said having technology tailor information to their preferences is helpful • 8/10 consumers said they’d prefer to see everything unfiltered and sift through info on their own • 86% expressed curiosity as to what was being filtered out of their stream

  5. F and S Commerce? • With Facebook and other types of social media being so popular, the new terms F-Commerce (Facebook commerce) and S-Commerce (Social Commerce) are of growing interest • In 2011, $5 billion goods were sold via S-Commerce • Grubwithus

  6. Questions • What do you think about personalizing advertisements for consumer preferences? • http://www.adweek.com/news/advertising-branding/how-far-should-personalization-go-138214

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