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In today's dynamic business environment, achieving success involves more than just strategy; it requires effective use of information technology (IT). This unit explores the concept of Business Driven Technology, identifying competitive advantages, and implementing strategic initiatives. It examines the interconnected roles of management information systems (MIS) and IT, and how they facilitate collaboration across various business functions. By understanding the impact of IT and fostering a supportive organizational culture, businesses can enhance decision-making, innovate, and gain a competitive edge.
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UNIT 1 Achieving Business Success
UNIT ONE • Chapter One – Business Driven Technology • Chapter Two – Identifying Competitive Advantages • Chapter Three – Strategic Initiatives for Implementing Competitive Advantages • Chapter Four – Measuring the Success of Strategic Initiatives • Chapter Five – Organizational Structures that Support Strategic Initiatives
CHAPTER 1 Business Driven Technology
LEARNING OUTCOMES 1.1 Compare management information systems (MIS) and information technology (IT) 1.2Describe the relationships among people, information technology, and information
LEARNING OUTCOMES 1.3Identify four different departments in a typical business and explain how technology helps them to work together 1.4Compare the four different types of organizational information cultures and decide which culture applies to your school
INFORMATION TECHNOLOGY’S ROLE IN BUSINESS • Information technology is everywhere in business
Information Technology’s Impact on Business Operations • Organizations typically operate by functional areas or functional silos • Functional areas are interdependent
INFORMATION TECHNOLOGY BASICS • Information technology (IT) – a field concerned with the use of technology in managing and processing information • Information technology is an important enabler of business success and innovation
INFORMATION TECHNOLOGY BASICS • Management information systems (MIS) – a general name for the business function and academic discipline covering the application of people, technologies, and procedures – collectively called information systems – to solve business problems • MIS is a business function, similar to Accounting, Finance, Operations, and Human Resources
INFORMATION TECHNOLOGY BASICS • When beginning to learn about information technology it is important to understand the following: • Data, information, and business intelligence • IT resources • IT cultures
Data, Information, BI • Data - raw facts that describe the characteristic of an event • Information - data converted into a meaningful and useful context • Business Intelligence – applications and technologies that are used to gather, provide access to, and analyze data and information to support decision-making efforts
IT Resources • People use • Information technology to work with • Information
OPENING CASE STUDY QUESTIONSApple-Merging Technology, Business, and Entertainment • Explain how Apple achieved business success through the use of information, information technology, and people • Describe the types of information employees at an Apple store require and compare it to the types of information the executives at Apple’s corporate headquarters require. Are there any links between these two types of information? • Identify the type of information culture that would have the greatest negative impact on Apple’s operations
CHAPTER ONE CASEThe World is Flat – Thomas Friedman • Thomas Friedman describes the unplanned cascade of technological and social shifts that effectively leveled the economic world, and “accidentally made Beijing, Bangalore, and Bethesda next-door neighbors”
CHAPTER ONE CASEThe World is Flat – Thomas Friedman • Thomas Friedman’s 10 Forces That Flattened the World • Fall of the Berlin Wall • Netscape IPO • Work flow software • Open-sourcing • Outsourcing • Offshoring • Supply-chaining • Insourcing • Informing • Wireless
CHAPTER ONE CASE QUESTIONS • Do you agree or disagree with Friedman’s assessment that the world is flat? Be sure to justify your answer • What are the potential impacts of a flat world for a student performing a job search? • What can students do to prepare themselves for competing in a flat world? • Identify a current flattener not mentioned on Friedman’s list