1 / 8
80 likes | 83 Vues
Our strategy is simple yet effective they have collaborated with top beauty bloggers of Instagram, and it wonu2019t be exaggerating to say that they have managed to make a dent to the Indian beauty platform.
E N D
Beauty Product Marketing A Guide To Marketing Your Beauty Products With Beauty Influencers on InfluGlue
Introduction A beauty influencer is a social media user who is well known for his/her expertise on topics of skincare, hair care, and makeup. Instagram and YouTube are the two primary social media platforms used for beauty influencer partnerships. On both, brands can work with beauty influencers to realistically achieve a variety of marketing objectives. Here, we will take a quick look at the major marketing techniques that brands can use to market their beauty products with beauty influencers on InfluGlue.
Complete Makeup Looks Frequently, influencers showcase a brand by capturing a complete makeup look and listing the products they used. On Instagram, influencers will often post of photo of their finished makeup look and list the products they used in the photo caption.Comparably, a complete makeup look on YouTube frequently takes the form of a tutorial because of the platform’s longer video capability. On both Instagram and YouTube, this type of content is an excellent option for brands who want to market multiple products in a single image or video, while showing viewers how their beauty product looks once applied.
Beauty Favorites Beauty favorites videos are another common format used to advertise beauty products. Typically once a month, beauty YouTubers will highlight a selection of beauty products that they have especially enjoyed that month. By sponsoring a favorites video, brands can leverage strong personal recommendations from influencers to help drive sales for a particular product.
Giveaways Giveaways are another common tactic used in beauty influencer programs. A sponsored giveaway typically includes a selection of a brand’s products that users can enter to win. The influencer then creates content that showcases the products and invites using to enter by taking specific actions such as following the brand’s official account, commenting on the post, and/or tagging friends.The giveaway format can be executed on both Instagram and Youtube.
Events Enlisting beauty influencers to attend highly-trafficked events is a great way to raise brand awareness. In this type of beauty influencer program, influencers are paid to appear at a brand’s booth or party at special events such as Coachella or BeautyCon and document their experience. Influencers typically publish sponsored content before, during, and/or after the event to highlight their appearance.By aligning brands with popular influencers, this strategy is an effective way to boost a brand’s presence at a particular event. However, it may not be as effective for driving sales of specific products.
Hauls Similar to a favorites video, beauty influencers use the haul format to show users a range of products they purchased from one or more beauty brand, typically on YouTube. In this format, influencers implement a straightforward product placement to showcase a brand’s products. The haul format is particularly useful for brands interested in calling to attention to the packaging, look, or feel of their products since in this format, influencers often focus on the appearance and presentation of a product rather than demonstrating its application.
Created By www.influglue.com
