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Email Marketing Trends for 2019

Email marketing based on customer experience & AI is one of the trends for 2019. Check out this presentation to know more about recent email marketing trends.

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Email Marketing Trends for 2019

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  1. Email marketing trends for 2019

  2. Email marketing past, present, and future • Email marketing based on customer experience & AI • Trends for email marketing • Automated emails to keep customers coming back • Design trends • Email innovations that could interest the customers • Conclusion Contents

  3. Email marketing past, present, and future Email marketing over the years has evolved into a perfect medium for reaching the customers at the RIGHT time. When marketers can communicate with the RIGHT message, then it increases the brand loyalty among the customers further increasing the conversion rates 2019- The year will be known as the year of email marketing via customer experiences and AI

  4. Email marketing based on customer experience & AI The email marketing based on customer experience- The email marketing based on customer experience is one of the balanced approaches in achieving the objectives and goals of a brand by helping the customers to attain theirs. AI pushing the boundaries of email marketing- Artificial intelligence can help in gaining personal insights, boosting collaborations, personalization on a higher level, and voice commands. Artificial intelligence+ customer experienced email marketing = Increased Sales

  5. Trends for email marketing Blockchain for safe email: With more consumer awareness, a solution based on blockchain will help in keeping the mail safe. The end-to-end encrypted emails will safeguard the messages, and nobody can get into the content of your mail. Humanization of the brand: With markets becoming more competitive, it has become a tough challenge to retain old customers. Humanization of the brand can help to a great extent, as customers will be able to relate with the brand. The emotional connection with your customer is necessary, as it makes them feel good and attracted to your brand. You can carry out this with the effective story-telling process.

  6. Trends for email marketing Collaboration: Marketing teams have been seeing an increase in size and budget where most of the people have started working on email campaigns externally and internally. Collaboration is the biggest theme where teams have begun looking for new process and tools to become productive and flexible. The involvement of people in different campaigns will be pushing email marketing services for more effective and productive collaboration. Interactive experience: The emails will become more interactive for a two-way conversation than a one-sided approach. An interactive experience is necessary as consumers feel connected and familiar with the brand. Most of the consumers crave for personalized emails so email marketing will be developed for a better interactive experience. Targeted messages: The targeted messages based on the segmentation, personalization, and automation will be a short cut to connect with the audience.

  7. Automated emails to keep customers coming back • Fresh leads and acquisitions motivate the customers but what about the customers who run away? • Ways to focus on such customers: • Automated emails for customers who abandoned the shopping cart • Re-engagement emails • Replenishment emails for customers to inform about the refilled stock

  8. Design trends • Using animation more often which can be CSS animation or GIF • Unique designs that do not involve template • Using benefits of AMP for the mail • Utilizing more real-time content • Allowing machine learning for email design and content • Easier email designs for the development and consumption • Better designs for the darker mode emails

  9. Email innovations which could interest the customers • Videos playing in the email than on the website • Products and features offered based on the purchased items • Feature to buy via email rather than visiting the website • Inbox deciding what is essential and deleting irrelevant emails • A voice assistant that can speak the content of the mails • Ability to see product ratings in the mail • Getting email offers based on the location • Web-like experience in the email only

  10. Conclusion: Email marketing has been one of the affordable and efficient media for marketing communication. It helps in the best sales conversion, as the majority of the audience trust this service for providing complete information about the product or service. In the coming years, there will be new trends hitting the ground for making a delightful and satisfying customer experience. Sales@infoclutch.com | www.infoclutch.com | +1 888 998 0077 Sales@infoclutch.com | www.infoclutch.com | +1 888 998 0077

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