Evergreen Law Firm Marketing Tips

1. Law Firm Marketing in 2020 Gone are the days of simple lawyer marketing. If your law firm website does not pass many factors which are critical to growth, your law firm will be left behind in the dust of digital marketing. Not only do you need a website that is able to convert and offer you a positive return on investment for your marketing dollars you need to understand your target audience better. For Example if you are a lawyer that practices personal injury law you need to know what intent-based keyword or terms is right for getting a client who searches after a car accident. Kist ranking for 1-10 keywords will not translate into the volume you need to survive your competitors who are going after what you do. You need a lawyer SEO consultant who understands: 1)Google Ads strategy 2)Facebook content marketing 3)Instagram 4)YouTube But you must be thinking, I know that and I do these all. If such is the case do a search for all possible terms you should rank for in your local space and see if you really do rank. For example: If you are a

2. Dallas personal injury lawyer do these searches. ●injury lawyer ●Car Accident lawyer ●Best injury attorney If you do not see your law firm on the first page of Google your SEO company needs to be fired. ** - Make sure you check these rankings from your home address and not from your office. In other words, if your law firm office is in Dallas you will most like see saved results. Lawyer Marketing Has Changed in 2020 Your target audience now spends mobile searches. These people do a Google search or discuss their tragedy on social media like Facebook, Twitter or Instagram. The majority of younger people stay on Instagram and they prefer to text instead of talk. Put all those together, lawyer marketing strategies have changed and will continue to evolve as we consume content at a fast pace. But, what is your law firm doing to embrace: 1)Voice search 2)Law firm branding 3)Artificial intelligence 4)Instagram presence to reach the millennial audience 5)A customer journey map to build your list beyond email If you are a lawyer looking to grow your brand online beyond the SEO of your law firm website, you need to enter the blue ocean of marketing your firm. "Blue ocean strategy creates new demand. Companies develop uncontested market space rather than fight over a shrinking profit pool." Source: https://www.blueoceanstrategy.com/what-are-red-blue-oceans/

3. Turn your law firm's website into a 24/7 sales representative Invest in content promotion and SEO for lawyers Expand your online footprint beyond your website with video marketing, PPC, Social Networking, and Local Search Engine Optimization About KISS PR Lawyer SEO Expertise Qamar Zaman - CEO of KISS PR Lawyer SEO Company. Qamar is an expert SEO for law firms who has been mentioned in Forbes, Huffington Post and many tier 1 news publications. He helps attorneys manufacture their brand online. https://kisspr.com/lawyer-marketing-tips-evergreen/