Best Company for Digital Marketing Training in Chandigarh

1. Best Company for Digital Marketing Training in Chandigarh

2. Today’s world is the world of Digital marketing. Digital Marketing is described as the promotion and advertising of brands via different digital media channels, which include, radio, television, websites, social media, mobile devices and also the near extinct media like billboards and transit signs. You may argue that any marketing media that is electronically delivered is considered digital marketing. Digital marketing is the best way to reach the audience you have targeted. Unlike traditional methods, where you placed your ads on a newspaper without knowing how many people actually saw it or just flipped the page without looking at it, you can measure ROI of digital marketing campaigns with the help of analytical tools.

3. Some Common Methods of Digital Marketing: Digital marketinghas different modules and we will discuss a few modules listed below. • Search Engine Optimization • Social Media Marketing • Email Marketing • Content Marketing • Pay Per Click

4. Search Engine Optimization: SEO is best defined by the definition given by Wikipedia, it says: “Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as "natural" or "organic" results) and excludes direct traffic/visitors and the purchase of paid placement.”

5. Social Media Marketing: Social Media Marketing is the process of marketing your brand or business using different social media platforms, which includes LinkedIn, Facebook, Twitter, Instagram, Tumblr, etc. Digital marketers use these social media platforms to market their business to increase their outreach and brand awareness, which generates more traffic on the website and hence the sales.

6. The oldest module of Digital Marketing is Email marketing. It is used to connect with people by sending newsletters using their emails. When it first came in light, people thought of making money out of it by using it for advertising and promoting their brands. Email marketing has been going on ever since and is going to stay and is used and will be used the same way it has been used until today. Email Marketing:

7. Content Marketing: In January 1996, Bill Gates wrote an essay titled “Content is King” where in he mentions that content is where I expect much of the real money will be made on the internet, just as it was in broadcasting. Content Marketing is all about creating and sharing content to attract potential customers and retain the existing ones. You can use articles, blogs, infographics, videos, etc. to share your content.

8. Pay Per Click: PPC is the module that will cost you money. The performance of your ad campaign can be measured using Click Through Rate. You pay each time someone clicks on your ad. If you are paying 1 rupee for one click then for a 100 clicks you need to pay a 100. Since this module costs money it’s used by businesses that sell products and/or services.

9. SCO 118-120, (Near Frankfinn Institute Of Air Hostess), Sub City Center, Sector 34-A, Chandigarh, Contact No :9023-400-888 Email :info@infowiz.co.in www.infowiz.co.in