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Better Decisions

Better Decisions

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Better Decisions

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  1. Better Decisions Welcome! Please click through this PowerPoint presentation on Better Decisions. Feel free to call me anytime if you need clarification or have specific questions about any of the processes describe here. Call TOLL FREE at 1-877-261-7039 Or send me an email owen@better-decisions.com Thanks again, Owen Jones

  2. Better Decisions Helping Organizations Make Better Decisions! Our Products: Our Unique "Quantitative - Qualitative" Process Web-Based Surveys Facilitated Strategic Sessions

  3. Our Unique "Quantitative - Qualitative" Process • Technology Assisted Research tool that achieves more FOCUSED Groups • It combines the statistical rigors of Quantitative with the insights and sensitivities of Qualitative • Allows for larger groups to achieve significant sample sizes • Provides accurate responses in a segmented format. • Results can be INSTANTLY displayed graphically or in spreadsheet format for further cross-tabs

  4. For the researcher…. Accurate Responses in a Segmented Format Significant Sample Sizes Flexibility to Modify Questions While Session is in Progress Reduced “Group Think” Cost Effective Portable For your clients …. Speed – No more waiting weeks for results Accuracy – Current, top of mind information verified by both qualitative & quantitative methods Portability – We go where the customers are and bring you the results. What Does Our Unique "Quantitative - Qualitative" Process Offer?

  5. Here is How A Session Would Work Quantitative Technology • Unlimited Respondents (25, 50…) • Any number of (multiple choice) quantitative questions • Any number of groups (we can merge multiple groups) Dynamic Software Wireless Hand Held Keypads Laptop Computer Qualitative • Respondents selected from Quant groups based on their responses • Insights and details are probed • Attitudes are clarified and validated Accurate & Timely Research

  6. Applications • Our Unique "Quantitative - Qualitative" Process has been very successful in: • Focus(ed) Groups • On Site Interviews • Ad & Concept Testing • Quality Control • Feature and Benefit Testing • Creative Platform Testing • Corporate Identity Testing • Package Design Testing • Sensory Testing

  7. Web-Based Surveys • Cost effective Internet solution for data collection • Two methods • direct email contact (permission-based) • random pop-up invitations • Surveys range from simple questionnaires to surveys with complex skip patterns • Participants can provide rich verbatim comments with the survey • Safe and invisible to hackers

  8. Facilitated Strategic Sessions • Designed to get the most out of group process • Builds on the collective brainpower of the group • Technology assisted for enhanced productivity • Custom tailored for maximum effectiveness (no one process fits all scenarios) • Designed to inspire creativity

  9. Applications Facilitated Strategic Sessions are frequently used for: • Electronic Brainstorming • Strategic Brand Positioning • Brand Essence Programs • Interactive Conferences

  10. Thank You! We appreciate you taking the time to look us over. The next frame will tell you how to get in touch with us. Thanks again. Owen

  11. Toronto Better Decisions for Business Inc. 210 Catalina Drive Toronto, Ontario M1E 1B7 416 261 7039 Toll Free 1-877-261 7039 Baltimore Better Decisions Incorporated 8320 Bellona Drive Suite 40 Baltimore, Maryland 21204 Toll Free 1-877-261 7039 How To Reach Us